Advertisement analysis

GROUP MEMBERS
DAIPAYAN DUTTA KRUTIKA TALWADE KAUSHIK MAITRA DHAIRYA THAKKER AMOL KORDE

• What people recalled about career builder ad. • Different statements for the ad and behavior of people towards those statements. of advertisements – 12 • Advertisement for further survey – Career builder.Summary of data • No. • There likes and dislikes for that particular advertisement. .

First Recalls 16 14 12 10 8 First Recalls 6 4 2 0 Bitto Boss Euro Vision Shoppers Stop Zazoo Condoms Ikea Blaupunkt Heineken Budlight Career Builder Pepsi Fedex Doritios Brand recalls of career builder and Pepsi are high .

.00% 20.3 Recalls 25.00% 15.Recalled the most.00% 0.00% 5.00% Zazoo Condoms Career Builder Pepsi Ikea Euro Vision Heineken Budlight Blaupunkt Doritios Fedex Shoppers Stop Bitto Boss Conclusion: No comments….00% Series1 10. .

Does specialization affects the thought process ? Ads 1 2 3 4 5 6 7 8 9 10 11 12 B 0 2 0 4 2 1 3 1 5 4 1 1 M 0 5 0 15 6 6 5 6 10 8 2 4 H 0 2 1 4 2 2 1 2 4 2 0 0 O 0 8 0 12 5 4 4 7 12 6 2 3 F 0 10 0 16 12 6 10 6 16 16 0 5 Bitto Boss Euro Vision Shoppers Stop Zazoo Condoms 01 02 03 04 Ikea Blaupunkt Heineken Budlight Career Builder Pepsi 05 06 07 08 09 10 Fedex Doritios 11 12 .

Specialization doesn’t make any difference. .18 16 14 12 B 10 M H 8 O F 6 4 2 0 1 2 3 4 5 6 7 8 9 10 11 12 Conclusion: sabka khoon ek hota hai.

25 10. 6 3 11. 30 9. 9 5. 21 9 10 11 12 Males recall the ads of zazoo condoms and career builder . 9 8. 9 4. 3 4 5 6 7 8 2. 12 6. 1 12.Recalled the most by males: male 30 25 20 15 10 5 1. 0 0 1 2 3. 10 7.

Recalled the most by females 12 10 8 6 4 Recalled the most by females 2 0 Females recalled Ikea and Euro vision ads also .

Portion of batches who recalls the career builder ad 33% PGDM 36% EBIZ 1 EBIZ 2 31% .

Concepts which are liked by males 16 14 12 10 8 Concepts which are liked by males 6 4 2 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 5th – concept of ad 7th – follow your heart 5 0 .

5th . 3rd .concepts liked by females 6 5 4 3 2 1 0 concepts liked by females 0 1 2 3 4 5 6 7 8 9 10 12 13 14 15 16 17 18 19 20 21 22 Likes : 1st . 7th ……so on Conclusion : liked almost half of the elements !! .

males Dislikes females 12 10 20 18 16 14 12 8 10 males 6 8 females 6 4 4 2 2 0 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 0 0 1 2 3 4 6 11 12 14 15 16 17 18 19 20 Almost negligible 20 0 2.4.disliked elements females .16.15.

• Male Whereas males somehow disliked some things . For example : Actual heart and heart popping out. the composers have to be carefull if it is more of a particular gender oriented because their likes and dislikes may affect the sustainability of that product or service. only one employee and product was not clear for some people. .Behavior pattern towards Likes and Dislikes • Females Females liked almost everything about the advertisement. Note : The conclusion out of these analysis is that whenever an advertisement has to be made and the product or the services that are to be promoted .

• I have seen a lot of this type of advertisement. • The advertisement was imaginative. • The advertisement was irritating.More than 50% of people AGREE • The claims made in the ad were believable . • The advertisement was convincing. More than 50% of people DISAGREE • The advertisement looked worn out and dull. • The advertisement was amusing. . • This advertisement is not very easy to forget. • There was something different in this advertisement.

16 14 12 10 8 6 4 2 0 Bitoo Blaupunkt Budlite Brand Wise Remarks Count Career Builder Doritos Eurovision Fedex Heineken Zazoo Examples of alpenlibe with ads . .

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