Perfect for a New England Vacation!

Sarah Santiago Entrepreneurship-KC December 6, 2006

Business Name

Perfect for a New England Vacation!

What Is The Granite State Inn and Restaurant?
The Granite State Inn and Restaurant will be located in New England so that visitors may enjoy the best that New England can offer every season. The Inn will house 10 impeccably clean rooms:
• 7 Regular • 2 Executive • 1 Presidential

The Restaurant will be able to hold 40 people in it’s dining area.

Perfect for a New England vacation!

Business Idea
• The main idea is provide a friendly, clean environment for guests and diners. Rooms and meals will be affordable. Staff will focus on providing a romantic and enjoyable atmosphere to its guests and diners. Concierge will offer local maps and suggestions on where to shop, dine, and site-see.

• •

Perfect for a New England vacation!

What Types of Rooms Will Be Offered? Regular Rooms •Smaller sized •Great for families or a single person •Queen size bed or two double beds •Desk •TV •Couch •Closet •Full Bathroom Executive Rooms •Medium sized •Great for families or a couple •King sized bed or queen sized bed and pull out couch •Desk •TV •Closet •Couch •Mini-refrigerator •Full Bathroom Presidential Room •Largest room •Perfect for a romantic weekend! •California King bed •Couch •Coffee table •Desk •TV •DVD player •Closet •Dining table •Small kitchen complete with microwave. sink. a Jacuzzi tub/ shower ALL Rooms are Non-Smoking Perfect for a New England vacation! . and refrigerator •Full Bathroom with double sinks.

Amenities and Services • • • • • • • • • Room Service Turndown Service Complimentary Pillow Chocolates Complimentary High-Speed Internet Reduced Meal Prices in The Granite State Restaurant Balcony Private Bathrooms In-room Coffee Perfect for a New England vacation! .

NH.Location The Granite State Inn & Restaurant will be located in Wilton. Perfect for a New England vacation! .

How Is The Granite State Inn and Restaurant Different From the Many Other Inns? • The Granite State Inn has an in house restaurant that can provide food for guests and the general public. • • Perfect for a New England vacation! . The Granite State Inn has choices for rooms instead of one standard room. The Granite State Inn will provide a romantic environment with a mix of décor to suite everyone’s tastes.

NH Inn Bedford Village Inn Bedford.Who Are Potential Competitors? Name of Company Product/Service Price Quality Stepping Stones Bed Bed and Breakfast & Breakfast Wilton. Home baking $85-$110 Breakfast included. NH Birchwood Inn Temple. NH Crowne Plaza Nashua. NH Hotel $210$350 Inn $65-$85 Full Breakfast included. Dining area / Tavern Awarded for Hospitality and Dining Excellence Lounge and Pool $130$250 Perfect for a New England vacation! .

What Is The Competitive Advantage? • • • • • • • Many Room Options Dining area on the premises Convenient Dining Hours Great Tourism Location Close to Airport Access to city attractions and town attractions Many amenities Perfect for a New England vacation! .

After 5 years. I will consider taking on a partner. if the business is not as successful as I wish. Perfect for a New England vacation! .What is the Business Organizational Structure? The Granite State Inn and Restaurant will open as a sole proprietorship.

• A partnership means a friendship.Why should the Granite State Inn open as a sole proprietorship? • I want to be able to open the business by making all of the decisions. and if a partnership goes sour. so will the friendship. • I have enough faith in myself that I can open and run my business on my own. Perfect for a New England vacation! .

a partnership would disperse the financial burden. • If the company needs financial support. I will consider taking on a partner to gain a larger spectrum of ideas.Why Is There A Possibility of A Partnership Later? • If my business is unsuccessful. Perfect for a New England vacation! .

Dissolution of the business: After 5 years if my business is not successful. and refurbishments. Raising Capital for future expansion: After running my business for about 10 years successfully. Ownership: Sarah Santiago • • • • • Perfect for a New England vacation! . and accounting. management. upgrades. I make the final decision on all business opportunities and keep all of the profits Taxes on the Income: Personal Tax Rate (Lowest Tax Rate) Sharing of Ideas: I will be the sole contributor of all ideas of the business. I will consider taking some of my profits and invest them back into the business for expansions. finance.What does Sole Proprietorship for The Granite State Inn and Restaurant Mean? • • Personal Liability: Fully covered personal liability insurance to protect all of my personal assets Sharing the profits: I have complete ownership and control of The Granite State Inn and Restaurant. If something happens to me. additions. I will take classes in marketing. I will consider taking on a partner. I would give the business to my husband.

Perfect for a New England vacation! .What Type of Business Is The Granite State Inn and Restaurant? Service Retail Business.

• The Granite State Inn is surrounded by a romantic atmosphere it is aiming to bring in adults of both genders Perfect for a New England vacation! . • Potential customers can be of any social status. the customer will probably be middle class to upper middle class.Who Is The Target Customer? • Couples looking for a romantic weekend. however. due to room rates.

• The Granite State Inn will be able to provide a friendly. and clean environment to any guest who may want it. Perfect for a New England vacation! . romantic.What Needs or Wants Will The Granite State Inn Fulfill? • The Granite State Inn will be able to offer rooms to anyone who may be visiting the area and needs a room.

What Needs or Wants Will The Granite State Restaurant Fulfill? • The Granite State Restaurant will be able to offer meals to anyone who is staying in the Inn or anyone from the general public. • The Granite State Restaurant will be able to provide an array of tasty meals to any diner. Perfect for a New England vacation! .

Most potential guests would like an antique décor paired with a romantic atmosphere.$20 per person.$250. Potential diners would like to dine in a casual atmosphere inside of the establishment they are staying at. Perfect for a New England vacation! . Potential Guest would rather stay at a B&B instead of an inn. most people look on travel websites over the internet. hotel. or motel. When searching for vacation ideas. Most potential guests would not travel during the holidays.Market Research Results • • • • • • • Potential guests wanted prices ranging from $150. Potential diners would be most likely to pay $15.

Survey Results Top Travel Spots Reasons for Travel Northwest Mountain Region Southwest Region Centeral Region Eastern Region Western Pacific Region Southern Region Great Lakes Region New England Region Vacation Family Perfect for a New England vacation! .

Survey Results Prices Where to stay? $50-$100 $150-$200 $100-$150 $200-$250 Hotel Motel Inn B&B Perfect for a New England vacation! .

Survey Results Holiday Travel Looking for Holiday Deals? Yes No Yes No Perfect for a New England vacation! .

Survey Results Decor Atmosphere Antique/ Victorian Lodge Style No Answer Modern No preferance Family Friendly Romantic Business No Answer Perfect for a New England vacation! .

Survey Results Where to dine? Food Preference Dining Cost Outside Inside Both Home-Style Casual Elegant No answer Perfect for a New England vacation! $5-$10 $10-$15 $15-$20 $20-$25+ .

Survey Results Adv e rtise me nt M e thods Travel Resources Newspaper ad Flier Magazine Article Internet Search Engines AAA Books Travel Websites Friends Travel Agency Research Perfect for a New England vacation! .

• Rooms will be priced from $150-$300. • The Granite State Inn will offer holiday and lengthy stay deals.Influence of Market Research on Prior Business Plan • The Granite State Inn will offer guests a romantic environment with antique décor. Perfect for a New England vacation! . • Diners will have many food options priced around $15 per person.

Sales Presentation Looking for a place to stay for a romantic weekend? Do you look for friendly service. and great meals? Would you like to stay in a place that offers the best of every season? The Granite State Inn and Restaurant is the perfect place to go for a New England vacation! Perfect for a New England vacation! . cozy rooms.

Business Card Perfect for a New England vacation! Sarah Santiago Lane 90 Hearth Stone Wilton. NH 01562 Phone: (603) 654-6091 Fax: (603) 654-6092 GraniteStInn@tds.net Perfect for a New England vacation! .

Advertisement With friendly service.$350 90 Hearth Stone Lane Wilton. cozy rooms. NH 01562 Phone: (603) 654- Perfect for a New England vacation! . The Granite State Inn and Restaurant is the perfect place to go for a New England vacation! Rooms range from $150. and great meals.

The Granite State Inn and Restaurant Slogan: Perfect for a New England Vacation! Perfect for a New England vacation! .

How Will The Granite State Inn and Restaurant Reach Its Potential Customers? • • • • Newspaper ads. Search Engines. Magazine Articles. Travel Websites Perfect for a New England vacation! .

00 $ $ $ $ $ $ $ 10.25 Perfect for a New England vacation! .00 6.00 5.00 27.00 2.00 10.75 $316.Financial Statements Economics of Presidential Room Selling price per unitCost of goods sold per unitLaundry: Cleaning: Soaps: Stationary: Total: 25% overhead: Total: Gross Profit per Unit: $350.75 33.

00 5.00 6.75 33.00 2.00 10.Financial Statements Economics of Executive Rooms Selling price per unitCost of goods sold per unitLaundry: Cleaning: Soaps: Stationary: Total: 25% overhead: Total: Gross Profit per Unit: $250.75 $216.00 27.25 Perfect for a New England vacation! .00 $ $ $ $ $ $ $ 10.

00 10.Financial Statements Economics of Regular Rooms Selling price per unitCost of goods sold per unitLaundry: Cleaning: Soaps: Stationary: Total: 25% overhead: Total: Gross Profit per Unit: $150.00 6.00 5.00 $ $ $ $ $ $ $ 10.75 33.00 27.00 2.75 $116.25 Perfect for a New England vacation! .

50 $ 17.25 $ 8.50 Dinner Selling price per unitCost of goods sold per unit25% overhead: Total: $ 35.50 $ 12.75 Gross Profit per Unit: Perfect for a New England vacation! $16.00 $ 5.Financial Statements Economics of The Granite State Restaurant Breakfast Selling price per unitCost of goods sold per unit25% overhead: Total: Gross Profit per Unit: $ 15.00 $ 15.00 $ 2.25 $ 6.75 Lunch Selling price per unitCost of goods sold per unit25% overhead: Total: Gross Profit per Unit: $ 30.00 $ 1.00 $ 10.75 $ 18.00 $ 3.25 .

000 $300 $1. cleaning.000 $500 $30. office supplies Perfect for a New England vacation! . pottery barn. Pictures. etc.Start-up Costs Start. accountant.000 $2. dept. Home Depot Misc. Entrance signs Paper.000 $1. electric.000 $850 $30. sprinklers lights. etc.150 Where will I buy these? + info call paper and magzines to see if they will write an article+ yellow pages Food from local vendors use family help and family discounts Bank Misc. Walmart.000 $750. Barlo Signs Staples. etc. etc. plubing. etc. Places including antique stores. and fees Computers Services Signs Supplies Unanticipated expenses Total Start-up Costs Estimated costs $1. etc. 1 or 2 computers Lawyer. rugs. Water. Lowes. sears. stores. Electric. smoke detectors.500 $25. wholesalers Items Yellow Pages and News Papers Food for Resaurant Lumber.000 $866.000 $3. trash. Phone. Etc. Kitchen supplies.Up Capital Requirements Start-up Expenses Advertising Starting Inventory Building construction Cash Decorating Deposits Fixtures and equipment Insurance Licenses. lighting places. permits. furniture. The Hartford Misc.000 $1. Dell Misc.000 $20. Linens.

0 0 5 0 $0 0 1 .0 0 5 0 $ .0 0 $ 7 .0 0 $ 0 .0 0 80 0 $ .Sources of Financing P rs n l e oa sv g a in s La on R la e e tiv s F ns rie d G n ra t T ta o l: Mx u a im m In re t te s R te a : $0 0 5 .0 0 80 0 1% 0 Perfect for a New England vacation! .

350 $104.000 $5.950 $13.340 June $18.000 $60.000 $20.000 $4.000 $9.500 $2.740 $32.550 $32.520 $11.695 $39.500 $27.795 $35.500 $30.370 $48.550 $32.783 $8.760 $22.750 $6.000 $20.500 $500 $3.100 $3.310 $21.500 $2.211 $3.500 $500 $3.305 $23.299 $39.580 $4.000 $7.080 $23.500 $500 $3.696 $4.835 $8.500 $27.Yearly Income Statement Revenue Room Rate Breakfast Lunch Dinner Total Monthly Revenue Cost of Goods Sold Room Rate Breakfast Lunch Dinner Total Monthly Costs Gross Profits Jan Feb Mar Apr $2.950 $13.960 $5.550 $32.500 $500 $3.000 $5.718 $4.760 $16.000 $20.429 $4.555 $62.285 $48.300 $16.650 $4.000 $2.300 $8.635 $2.320 $12.150 $6.715 $1.000 $5.875 $4.465 May $12.500 $2.000 $5.000 $2.655 $57.300 $16.260 $47.000 $2.500 $500 $3.950 $13.835 $13.625 $181.950 $32.500 $500 $3.490 $39.089 $17.215 $40.000 $5.550 $76.000 $20.350 $390.500 $2.740 $32.950 $13.480 $64.000 $36.845 $1.600 $791.195 $2.440 $4.460 $21.500 $27.500 $27.500 $30.300 $16.500 $2.500 $2.000 $30.905 $7.155 $61.000 Interest & Payment on Loan $20.300 $16.950 $13.000 $2.153 $13.428 $7.500 $27.695 $525.750 $9.993 $9.590 July $18.210 $41.089 $13.945 $3.550 $71.950 $13.000 $5.950 $13.634 $5.500 $2.500 $30.500 $500 $3.550 $32.500 $27.335 $61.095 $23.960 $4.305 $23.000 $9.000 $2.650 $4.500 $30.950 $167.785 $22.696 $5.130 $2.500 $500 $3.740 $32.000 $20.500 $30.000 Insurance $2.590 Aug $12.000 $20.500 $30.750 $9.000 $5.000 $6.650 $4.320 $17.000 $6.348 Perfect for a New England vacation! .500 $27.835 $7.650 $60.896 $119.550 $76.200 $7.580 $5.500 $27.340 $22.550 $71.950 $13.265 $63.000 $5.400 $21.000 $2.750 $9.880 $32.500 $366.000 Total Fixed Costs $27.990 $2.960 $4.100 $3.950 $13.950 $13.750 $9.500 $2.500 $27.000 $2.130 Operating Costs Fixed: Salaries $5.500 $2.500 $2.500 $27.260 $53.100 $3.550 $32.500 $30.650 $4.460 $21.635 $2.905 $8.950 $13.000 $5.500 $27.460 $266.740 $32.945 $2.880 $13.155 Totals $115.250 $3.440 $5.550 $69.785 $17.000 $2.450 $13.000 $30.500 $30.635 $34.950 $13.345 $36.870 $17.130 $2.905 $14.020 $42.580 $5.340 Sept Oct Nov Dec $12.896 $9.500 $500 $3.000 $20.000 $20.845 $21.950 $13.500 $330.500 $500 $3.000 $5.998 $8.055 $22.000 $20.500 $500 $3.710 $10.880 $14.000 $2.950 $13.299 $6.905 $7.080 $22.000 $2.100 $2.500 $30.283 $2.195 $159.500 $2.500 $30.286 $9.550 $32.070 $2.000 $20.000 $2.925 $75 $105 $200 $240 $450 $675 $675 $450 $450 $300 $225 $225 $4.635 $2.285 $53.000 Variable: Utilities Advertising Total Variable Costs Total Monthly USAIR Profit Before Taxes Taxes Net Profit $2.500 $500 $3.500 $30.000 $240.000 $20.550 $56.000 $5.950 $14.945 $2.390 $6.580 $5.100 $3.500 $30.

348 .150 (100) $866.150 ROI= -86% Perfect for a New England vacation! .$866.Return On Investment For The First Year of Business Formula: ROI= $119.

TDSmail: To inform guests of confirmations. Telephone. Homepage Accounting Software E-mail Perfect for a New England vacation! .Technology Computer. cancellations. etc. The home page will also allow guests to make reservations Quickbooks Pro 2005: Great for keeping financial records. deals. Fax Gateway Computer: To Keep Good Records Telephone: To receive and cancel reservations Hosted By Yahoo: A form of advertisement. so guests can view rooms and options for their trip. local weather.

Future Additions • • • • • More rooms More dining area Pool Event planning services Conference Room Perfect for a New England vacation! .

How to Keep The Granite State Inn and Restaurant’s Success: • • • • • Maintain Cleanliness Keep staff friendly and happy Keep guests happy Offer deals Continuously present something new and exciting to keep customers interested Perfect for a New England vacation! .

How to Tell If The Granite State Inn and Restaurant Are Successful: • Returning Customers • Good Reviews from Critics • Smiling Customers! Perfect for a New England vacation! .

654.Thank you for your time. Perfect for a New England vacation! .GSIR. If you have any questions please feel free to call 1.603.