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Behavioral Implementation

Introduction
Strategic Implementation is a process of activating the strategy. It is the sum total of all the activities and choices required for execution of a strategic plan. It is the process by which strategies & policies are put into action through the development of programs, budgets and procedures. Strategy implementation may be said to consist of securing resources, organizing these resources and directing the use of these resources within and outside the organization

Strategy Implementation
Strategy implementation is an internal, operations driven activity involving organizing, budgeting. Motivating, culture building, supervising and leading to make the strategy work as intended. Activating a strategy is a process of putting strategy into action. Strategy implementation involves several issues in activating the strategy.

Introduction (Contd):
The way in which the strategy is implemented can have a significant impact on whether it will be successful. In large companies, those who implement the strategy likely will be different people from those who formulated it. Thus, care must be taken to communicate strategy & the reasoning behind it, otherwise implementation might not succeed if the strategy is misunderstood.

Steps of Strategy Implementation


Institutionalization of strategy. Formulation of Action Plans. Project Implementation. Procedural Implementation. Resource Allocation. Structural Implementation. Functional Implementation. Behavioral Implementation.

Behavioral Implementation:
Personal values and business ethics seekto prevent an indiscriminate use ofpowerpolitics within organisation. Moralcomponentthatis oftenrealizedbut it is found difficult to operationalise. All managerial and strategic decisions are ultimately subjective so purity of mind is importantsothatsubjectivityisnotallowed to harm the strategic interests ofthe organisation.

Strategic Leaders

Provide leadership to achieve objectives Run the strategic management process at corporate (CEOs, MDs, EDs, President, COO, CFOs, CIO), business (GMs, VPs), functional(Mktg Mgr, Operational manager) and operational levels(Deputymanager/Assistant manager) Leadership of Organisation rather than leadership in organisation

Style
Consistent with competencies required Characteristics of leader will decide theway to make change and the type of change Personality characteristics of leaders linked to business outcomes innovativeness leads todifferentiation Personality and background cause implementation actions

Strategy and Style


Chosen strategy has a significant impact on the leadership style andstrategists have to adopt their style tosuit the requirements of a particularstrategy. Development of strategists is responsibility oftop management and they do itthrough exercising a choice of strategists and theircareer planning and development and succession planning.

Strategy Implementation and Corporate Governance


Under the control of managers Board cannot directly intervene in implementation Level of success determined by successful implementation Thus there can be deviation in implementation from strategy formulation Corporate Governance has to have mechanism to ensure this does not occur.

Corporate Culture
Composed of beliefs (assumptions of reality)and values (assumptions about ideals) that are desirable that the members of an organisation share in common. Impactcorporatestrategyimplementation and culture should be strategy supportive. Byrelatingstrategytocultureastrategist can evolve a meaningful approach to creating a good strategy culture fit Opposes or supports change

Strategy Implementation -Culture


Widely shared relationships and strongly held values enable managers topredict employee reactions to certain strategic alternatives so unintended consequences can be minimized. Managerial behaviour can facilitate orobstruct the smooth implementation ofstrategy. Creation of a strategy supportive culture is the role of strategic leadership

Power and Politics


Use of politics and power in a positive sense is helpful in strategy implementation. Strategists should understand corporate politics and how power should be used for facilitating strategy implementation. Affect a number of elements in the strategic management process. Strategy implementation requires consensus building ,managing coalitions and creating commitment.

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