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P&G Hygiene and Health Care

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WHAT IS SBU

An SBU is a unit of the company that has a separate mission and objectives and that can be planned independently from the other businesses. An SBU can be a company division, a product line or even individual brands - it all depends on how the company is organized.
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SBUs Of P&G

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About P&G Hygiene and Health Care Limited


P&G

Hygiene and Health Care Limited is one of India's fastest growing Fast Moving Consumer Goods Companies that has in its portfolio P&G's Billion dollar brands such as Vicks & Whisper. With a turnover of Rs. 500+ crores, the Company has carved a reputation for delivering high quality, value-added products to 4/25/12

OUR PURPOSE
We

will provide branded products and services of superior quality and value that improve the lives of the world's consumers. As a result, consumers will reward us with leadership sales, profit, and value creation, allowing our people, our shareholders, and the communities in which we live and 4/25/12 work to prosper.

How it started

In historical terms Procter & Gamble's relationship with India dates back to when Vicks Product Inc. India, a branch of Vicks Product Inc. USA established in1951, was engaged in the manufacture (under loan license) and sale of what is today India's Number One Health Care brand - the famous range of VICKS products. a public limited company, Richardson Hindustan Limited (RHL) is formed which obtains an Industrial License to undertake manufacture of Menthol and de mentholised peppermint oil and VICKS range 4/25/12 of products such as Vicks VapoRub, Vicks

In1964,

Our Brands
FEMININE Indian

CARE

women share a special relationship with Whisper, since it spells Total Freedom and Protection for them especially during those crucial days of the month. Whisper
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Product:

Our Brands
HEALTH Vicks

CARE

is Indias No.1 Cough & Cold Brand. It created the cold & cough Over-the-Counter (OTC) category in India way back in 1952 and has led the category till date. Today it has completed more than 50 years in India. Its current portfolio in India comprises Vicks Action500+, 4/25/12 Vicks VapoRub, Vicks Cough

Our Brands

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About Their Growth


The

Company achieved robust sales at 1,037 crores higher by 14% versus sales in the previous Financial Year. Healthcare business has shown sales growth of over 9% behind increased sales of Vicks VapoRub, Vicks Inhaler and Vicks Cough drops. Feminine Hygiene

The

Similarly, the 4/25/12

Vicks Vicks Vicks

Inhaler shipments grew impressively VapoRub had a continued strong volume growth Action-500 faced aggressive competitive challenge from generics during the Financial Year Hygiene business recorded yet another Year of high growth, with sales at ` 623 crores(vs. previous Financial 4/25/12

Feminine

The

Vicks Cough Drops business had an excellent Year, with the brand growing at 18%. The growth was driven by increased investment on proven advertising and driving awareness of flavors by using other relevant touch points for the Brand like radio and wall-painting, which increased consumption further.
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BCG MATRIX
Stars

-Stars are high growth businesses or products competing in markets where they are relatively strong compared with the competition. Often they need heavy investment to sustain their growth. Eventually their growth will slow and, assuming they maintain their relative market share, will become cash 4/25/12 cows.

BCG MATRIX

Vicks Inhaler Vicks Cough Drops Vicks Vapo Rub Whisper


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Vicks Action 500+

Vicks Formula 44

Thank You

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