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In Beauty Veritas

COMPETITORS

MARKET SIZE

R$69.268,8 B.

PAULA VAI COLOCAR FILME FILME

S WOT

Strength

Strength

Strength

Strength

FAIR TRADE PRODUCTS Increased Sales

SWOT

Weakness

SWOT

Threat

Threat

Threat

SWOT

Opportunity

Opportunity

Opportunity

BEAUTY PILLS ARE

CONSUMER INSIGHT

I Dont like to take Pills, I think that its too invasive


F. 25 years olds, Marketing Analyst

GIRL POWER

- THE

MEGA NICHE

TRENDS

TOO MUCH STRESS!

Lack time

Sometimes that is impossible

They want to

They want to have a romantic dinner

And feel bad

CONSUMER INSIGHT

Im always busy and tired. I do so many activities in my day, that I dont have time for myself. I feel guilty
W. 25 years olds, business manager

CONSUMER INSIGHT

I love to have my nails done, because when I look them I remember that I took care of myself. I did something good for myself.
-

P. 23 years olds, Advertising specialist

THE IDEA

Work the values

CONSUMER INSIGHT
-

What I do in order to be beautiful is only between me and my best girl friends.

P. lawyer 29 years olds,

Conceito do segredo

Secreta uma plavra que vem do esperanto que S ERANTO UMA LINGUA QUE UMA MISTURA DE TO A GENTE S

SEKRETA IS ONLY FOR GIRLS

WORKS FRIENDLY EASY

FAST

COLLAGEN

COLOCAR VIEDEO FAZENDO A PULSEIRA

COMMUNICATION

Lembrar o conceito todo

LETS SHARE A SECRET

COLOCAR NO BANHEIRO

Ao promocional

Metro estilizado

COLOCAR PROPAGANDA NO GOOGLE

COLOCAR PROPAGANDA NO FACE

COLOCAR NA FAN PAGE

COLOCAR CHEK OUT DE LOJA