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Presenter:-Dashrath Patidar Millennium Academy of Professional Studies M.B.A.(General) Program Batch (2011-- 2013) Roll no.

- 1108MMBA006IND

Agenda of Presentation
Company Profile Company Overviews Vision & Mission Market share of Newspapers Products of Business Standard SWOT Analysis

Started in 1975 in Kolkata by Ananda Publishers group The company is owned by Kotak Mahindra group with 95% of shares and 5% of shares are with others Mr. T.N. NINAN was Editor from 1993 to 2011.

The Current Editor of BUSINESS-STANDARD is Mr.Sanjaya Baru.

The paper which is India's second largest business daily employs around 200 business journalists.

Business Standard sells 144,000

copies daily in English, mostly to


the business and the Hindi edition sells 53,000 copies daily. The Hindi edition was launched in February 2008 from seven centers 5

Business Standard is the country's most respected business daily, being the first choice of serious business readers. It is published in color from 12 centers in India and reaches readers in over 1,000 towns and cities across the country
Mumbai New Delhi Kolkata Bangalore Chennai Ahmadabad Hyderabad Chandigarh Lucknow Pune Kochi Bhubaneswar

Vision
The Company believes in providing information that creates wealth and thus enriches life

Mission
The Company would become leader of the business daily in India by the distribution and providing quality and service to our readers
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MARKET SHARE NO. 1


19% 44%
Business Line

5%

The Economic Times

Business Standard

32%

NO. 2 NO. 3

The Financial Express

NO. 4

Products of Business Standard


NEWSPAPER INDIAN MANAGEMENT
Monthly magazine Especially for the management students.

Ranking and performance of the leaders of the country MAGAZINE

MOTORING SWIFT DZIRE


Monthly magazine Especially for the Cars & Bikes, Upcoming Models and Features

1000 companies growth, gross profit, net profit, etc

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SWOT ANALYSIS

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ACCORDING A SURVEY
if you are given discount on annual subscription of financial daily. Which newspaper will you buy? 40 30 20 10 0 18% 36% 34%

16%

BS

ET

BL

FE

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Some Problems with Business Standard


Lack

of

Brand Awareness subscription base

Not easy to increase the customer

Understand the customer perception regarding financial newspapers like different features, price, language etc. The high price of Sunday newspaper which is not offered to subscribers 13

THANK YOU

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