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Firm Feud Rules
• • • • 6 rounds of 10 questions 30 seconds per question All multiple-choice questions One scoresheet per team must be filled out and turned in at the end of each round • Correct answers given out after each round, once scoresheets are collected • Scoreboard also shown after each round

Face-Offs
• After rounds 1, 2, 4 and 5 • Two names will be randomly selected • Whoever buzzes in first and guesses the more popular answer from our pre-event survey will win a fabulous prize • For a chance to participate in the Faceoff, the cost is $2 per name in the drawing

After Round 3…
• …we’ve got a special round brought to you by:

• Earn bonus points to boost your team’s score

Celebrity Guest Auction
• Need some help? Get ready to bid!
• • • • • Ron Berg Katy Briggs Jeremy Fuksa Michael LaMonica Sam & Katherine Meers

Round 1: Product Placement
Presented by:

Product Placement 1 of 10
• In Juno, what beverage did Juno MacGuff drink throughout the opening scene?
A. B. C. D. Coca-Cola Bud Light Hi-C Sunny Delight

Product Placement 2 of 10
• In Casino Royale, James Bond uses three different brands prominently for his car, cell phone and watch. Identify the correct three brands.
A. B. C. D. BMW, Motorola, Rolex Aston Martin, Sony Ericcson, Rolex Aston Martin, Sony Ericcson, Omega Jaguar, Sony Ericcson, Timex

Product Placement 3 of 10
• In Demolition Man, only one restaurant survived the wars of the late 20th century/early 21st century. Which restaurant was it?
A. B. C. D. Taco Bell McDonald’s Wendy’s Burger King

Product Placement 4 of 10
• In 2009’s Fast & Furious, a brand of premium synthetic motor oil is introduced – which brand is it?
A. B. C. D. Royal Purple Mobil 1 Castrol Edge Q by Quaker State

Product Placement 5 of 10
• What brand of computers is featured exclusively in IKEA’s print catalogs and in IKEA stores?
A. B. C. D. Apple Hewlett-Packard Gateway IBM

Product Placement 6 of 10
• In ET, what brand of candy did Elliot use to lure E.T. out of hiding in the forest?
A. B. C. D. Reese’s Pieces M&M’s Snickers Laffy Taffy

Product Placement 7 of 10
• Tom Hanks’ character in Castaway worked for which company:
A. B. C. D. UPS USPS DHL FedEx

Product Placement 8 of 10
• Jason Lewis, a model whose fictitious advert for Absolut Vodka was part of a storyline in _______, took legal action against the vodka company for promoting the advert without his consent. What show was it?
A. B. C. D. Boston Legal Desperate Housewives Sex & the City Las Vegas

Product Placement 9 of 10
• 2005’s The Island, directed by Michael Bay, featured an incredible amount of product placement, with over 35 different brands featured. The most blatant of these featured an actress who was also a model for this brand at the time the movie was made. Name the actress and the brand.
A. B. C. D. Drew Barrymore, Prada Scarlett Johansson, Calvin Klein Halle Berry, Cover Girl Julia Roberts, Maybelline

Product Placement 10 of 10
• 1983’s War Games featured prominently what brand of desktop computer?
A. B. C. D. IMSAI 8080 Apple IIGS IBM 5160 Zenith Z-100

END OF ROUND 1
Please turn in your scoresheets immediately.

Round 1 Correct Answers

Product Placement 1 of 10
• In Juno, what beverage did Juno MacGuff drink throughout the opening scene?
A. B. C. D. Coca-Cola Bud Light Hi-C Sunny Delight

Product Placement 2 of 10
• In Casino Royale, James Bond uses three different brands prominently for his car, cell phone and watch. Identify the correct three brands.
A. B. C. D. BMW, Motorola, Rolex Aston Martin, Sony Ericcson, Rolex Aston Martin, Sony Ericcson, Omega Jaguar, Sony Ericcson, Timex

Product Placement 3 of 10
• In Demolition Man, only one restaurant survived the wars of the late 20th century/early 21st century. Which restaurant was it?
A. B. C. D. Taco Bell McDonald’s Wendy’s Burger King

Product Placement 4 of 10
• In 2009’s Fast & Furious, a brand of premium synthetic motor oil is introduced – which brand is it?
A. B. C. D. Royal Purple Mobil 1 Castrol Edge Q by Quaker State

Product Placement 5 of 10
• What brand of computers is featured exclusively in IKEA’s print catalogs and in IKEA stores?
A. B. C. D. Apple Hewlett-Packard Gateway IBM

Product Placement 6 of 10
• In ET, what brand of candy did Elliot use to lure E.T. out of hiding in the forest?
A. B. C. D. Reese’s Pieces M&M’s Snickers Laffy Taffy

Product Placement 7 of 10
• Tom Hanks’ character in Castaway worked for which company:
A. B. C. D. UPS USPS DHL FedEx

Product Placement 8 of 10
• Jason Lewis, a model whose fictitious advert for Absolut Vodka was part of a storyline in _______, has taken legal action against the vodka company for promoting the advert without his consent. What show was it?
A. B. C. D. Boston Legal Desperate Housewives Sex & the City Las Vegas

Product Placement 9 of 10
• 2005’s The Island, directed by Michael Bay, featured an incredible amount of product placement, with over 35 different brands featured. The most blatant of these featured an actress who was also a model for this brand at the time the movie was made. Name the actress and the brand.
A. B. C. D. Drew Barrymore, Prada Scarlett Johansson, Calvin Klein Halle Berry, Cover Girl Julia Roberts, Maybelline

Product Placement 10 of 10
• 1983’s War Games featured prominently what brand of desktop computer?
A. B. C. D. IMSAI 8080 Apple IIGS IBM 5160 Zenith Z-100

Round 1 Scoreboard
Team
Charles Nelson Reilly Project

1

2

3

BONUS

4

5

6

TOTAL

8
8 9 8 8 7 5 8 8

8
8 9 8 8 7 5 8 8

The Commandments The Geofferson Family Here for the Beer J. Geils Brand NBC Action News NK FaceTweetFlickBlogs
Richard Dawson Experience

The Rockettes

The Schitzenheimers
Team That's What She Said Turd Ferguson Two West
We Hate Sheep. We Love Nipsy Russell

9
8 8 8 9

9
8 8 8 9

Round 2: Beer & Spirits
Presented by:

Beer & Spirits 1 of 10
• What beer brand became one of the first TV advertisers, agreeing in 1945 to sponsor telecasts of Boston Red Sox games, with the caveat from Red Sox management that, "We don't know what we're doing, and neither do you.”
A. B. C. D. Budweiser Pabst Blue Ribbon Narragansett Falstaff

Beer & Spirits 2 of 10
• An early (and long-running) example of a character used in alcoholic advertising was Mabel, a genial blond bartendress who rarely spoke, but ended virtually every commercial with a friendly wink. The campaign, lasting from 1951 to 1971, featured what tagline?
A. B. C. D. Hey Mabel - Black Label! Hey Mabel – Set the Table! PBR Me! Less Filling / Tastes Great

Beer & Spirits 3 of 10
• What animal was featured in a longrunning campaign for Hamm’s beer in the 1950’s/60’s?
A. B. C. D. Moose Squirrel Fox Bear

Beer & Spirits 4 of 10
• What agency created the wildly successful “Less Filling/Tastes Great” campaign for Miller Lite?
A. B. C. D. J. Walter Thompson McCann-Erickson BBDO Olgivy & Mather

Beer & Spirits 5 of 10
• In the US, what percentage of the audience must be of legal drinking age for an alcoholic advertisement to be run?
A. B. C. D. 40% 50% 60% 70%

Beer & Spirits 6 of 10
• What British agency created the famous Guinness posters (example shown at right)?
A. B. C. D. S H Benson AMV BBDO Euro RSCG London Giraffe

Beer & Spirits 7 of 10
• In 2004, NASCAR lifted its long-standing ban on hard liquor companies sponsoring teams. Clint Bowyer, of Emporia, KS, was one of the first drivers to have a hard liquor sponsor – who was it?
A. B. C. D. Captain Morgan Jim Beam Crown Royal Jack Daniel’s

Beer & Spirits 8 of 10
• Sauza launched its Hornitos line of Tequila to much fanfare in 2007, with a big-budget campaign and a launch party in Los Angeles. What slogan was the line launched with?
A. B. C. D. The Fine Line of Tequila Simply Perfect Don’t Let Go The Good Stuff

Beer & Spirits 9 of 10
• What agency created the iconic Absolut Vodka campaign, with over 1,500 different ads run since the early 1980’s?
A. B. C. D. Weiden + Kennedy Fallon TBWA Foote, Cone and Belding

Beer & Spirits 10 of 10
• The “Damn Right Your Dad Drank It” campaign launched in 2008 in support of what brand?
A. B. C. D. Maker’s Mark Canadian Club Knob Creek Glenlivet

END OF ROUND 2
Please turn in your scoresheets immediately.

Round 2 Correct Answers

Beer & Spirits 1 of 10
• What beer brand became one of the first TV advertisers, agreeing in 1945 to sponsor telecasts of Boston Red Sox games, with the caveat from Red Sox management that, "We don't know what we're doing, and neither do you.”
A. B. C. D. Budweiser Pabst Blue Ribbon Narragansett Falstaff

Beer & Spirits 2 of 10
• An early (and long-running) example of a character used in alcoholic advertising was Mabel, a genial blond bartendress who rarely spoke, but ended virtually every commercial with a friendly wink. The campaign, lasting from 1951 to 1971, featured what tagline?
A. B. C. D. Hey Mabel - Black Label! Hey Mabel – Set the Table! PBR Me! Less Filling / Tastes Great

Beer & Spirits 3 of 10
• What animal was featured in a longrunning campaign for Hamm’s beer in the 1950’s/60’s?
A. B. C. D. Moose Squirrel Fox Bear

Beer & Spirits 4 of 10
• What agency created the wildly successful “Less Filling/Tastes Great” campaign for Miller Lite?
A. B. C. D. J. Walter Thompson McCann-Erickson BBDO Olgivy & Mather

Beer & Spirits 5 of 10
• In the US, what percentage of the audience must be of legal drinking age for an alcoholic advertisement to be run?
A. B. C. D. 40% 50% 60% 70%

Beer & Spirits 6 of 10
• What British agency created the famous Guinness posters (example shown at right)?
A. B. C. D. S H Benson AMV BBDO Euro RSCG London Giraffe

Beer & Spirits 7 of 10
• In 2004, NASCAR lifted its long-standing ban on hard liquor companies sponsoring teams. Clint Bowyer, of Emporia, KS, was one of the first drivers to have a hard liquor sponsor – who was it?
A. B. C. D. Captain Morgan Jim Beam Crown Royal Jack Daniel’s

Beer & Spirits 8 of 10
• Sauza launched its Hornitos line of Tequila to much fanfare in 2007, with a big-budget campaign and a launch party in Los Angeles. What slogan was the line launched with?
A. B. C. D. The Fine Line of Tequila Simply Perfect Don’t Let Go The Good Stuff

Beer & Spirits 9 of 10
• What agency created the iconic Absolut Vodka campaign, with over 1,500 different ads run since the early 1980’s?
A. B. C. D. Weiden + Kennedy Fallon TBWA Foote, Cone and Belding

Beer & Spirits 10 of 10
• The “Damn Right Your Dad Drank It” campaign launched in 2008 in support of what brand?
A. B. C. D. Maker’s Mark Canadian Club Knob Creek Glenlivet

Round 1 Scoreboard
Team
Charles Nelson Reilly Project

1

2

3

BONUS

4

5

6

TOTAL

8
8 9 8 8 7 5 8 8

4
6 7 6 5 6 4 4 4

12
14 16 14 13 13 9 12 12

The Commandments The Geofferson Family Here for the Beer J. Geils Brand NBC Action News NK FaceTweetFlickBlogs
Richard Dawson Experience

The Rockettes

The Schitzenheimers
Team That's What She Said Turd Ferguson Two West
We Hate Sheep. We Love Nipsy Russell

9
8 8 8 9

6
3 6 5 4

15
11 14 13 13

Round 3: Viral/Non-Traditional
Presented by:

Viral/Non-Traditional 1 of 10
• This 2008 campaign asked customers to test just how tough the outdoor-wear company’s products are. Customers were invited via email, display ads and contest websites to brutalize the products, tell the tale and send photos and videos of the action. Visitors to the contest site could view, vote and comment on entries. The brand was:
A. B. C. D. North Face Eddie Bauer REI Columbia

Viral/Non-Traditional 2 of 10
• This 2008 campaign encouraged microsite visitors to “let it go.” Visitors to the interactive page could select concerns, such as financial troubles or illness, and dispose of them via catapult, rocket, submarine or hot air balloon. The microsite leveraged a tell-a-friend feature and could be shared on social media sites, such as Digg and Del.icio.us. The campaign was from:
A. B. C. D. AIG Northwestern Mutual Liberty Mutual Nationwide Mutual

Viral/Non-Traditional 3 of 10
• This 2009 “Movement” campaign from a car company invited social media fans to upload self-made videos to YouTube detailing why they were the ideal candidate to receive one of the first 100 cars to be built and then talk about it via social media. What car was the “Movement” campaign in support of?
A. B. C. D. Ford Fiesta Ford Fusion Hybrid Honda Insight Chevrolet Volt

Viral/Non-Traditional 4 of 10
• What Comedy Central show urged viewers to share its episodes with each other by saying "Keep circulating the tapes!" at the end of each episode?
A. B. C. D. South Park The Daily Show Mystery Science Theater 3000 Adult Swim

Viral/Non-Traditional 5 of 10
• This animated movie-promotion microsite invited users to upload a photo of themselves, which could then be used to create an image of yourself as a character in the movie.
A. B. C. D. The South Park Movie Monsters, Inc. Wall-E The Simpsons Movie

Viral/Non-Traditional 6 of 10
• The Dark Knight had perhaps the biggest viral/non-traditional campaign ever, created as part of the movie’s pre-promotion. One of the elements included a microsite featuring ten different Presidential portraits, each of which eventually led users to a physical location in ten cities across the world, including Kansas City. What was the Kansas City location?
A. B. C. D. Power & Light District Sprint Campus Westport The Legends

Viral/Non-Traditional 7 of 10
• What band worked with 42 Entertainment to produce Year Zero, an alternate-reality game to promote their newest album in 2007?
A. B. C. D. Nine Inch Nails Weezer Radiohead U2

Viral/Non-Traditional 8 of 10
• What US state worked to drive interest from outdoor-enthusiast tourists by having people dressed in flannel, wearing life vests and sitting in canoes on the streets of Chicago? The people even pretended to fish and paddle their canoes down the sidewalk.
A. B. C. D. Michigan Minnesota Wisconsin South Dakota

Viral/Non-Traditional 9 of 10
• The 2004 Olympic games in Athens were interrupted by a tutu-wearing man promoting what website with a message written on his chest?
A. B. C. D. ESPN.com GoldenPalace.com MySpace.com SportsBook.com

Viral/Non-Traditional 10 of 10
• What product was promoted via the bright-white stripe seen in this image?
A. B. C. D. White-Out Tide-to-Go Mr. Clean Clorox Bleach

END OF ROUND 3
Please turn in your scoresheets immediately.

Round 3 Correct Answers

Viral/Non-Traditional 1 of 10
• This 2008 campaign asked customers to test just how tough the outdoor-wear company’s products are. Customers were invited via email, display ads and contest websites to brutalize the products, tell the tale and send photos and videos of the action. Visitors to the contest site could view, vote and comment on entries. The brand was:
A. B. C. D. North Face Eddie Bauer REI Columbia

Viral/Non-Traditional 2 of 10
• This 2008 campaign encouraged microsite visitors to “let it go.” Visitors to the interactive page could select concerns, such as financial troubles or illness, and dispose of them via catapult, rocket, submarine or hot air balloon. The microsite leveraged a tell-a-friend feature and could be shared on social media sites, such as Digg and Del.icio.us. The campaign was from:
A. B. C. D. AIG Northwestern Mutual Liberty Mutual Nationwide Mutual

Viral/Non-Traditional 3 of 10
• This 2009 “Movement” campaign from a car company invited social media fans to upload self-made videos to YouTube detailing why they were the ideal candidate to receive one of the first 100 cars to be built and then talk about it via social media. What car was the “Movement” campaign in support of?
A. B. C. D. Ford Fiesta Ford Fusion Hybrid Honda Insight Chevrolet Volt

Viral/Non-Traditional 4 of 10
• What Comedy Central show urged viewers to share its episodes with each other by saying “"Keep circulating the tapes!" at the end of each episode?
A. B. C. D. South Park The Daily Show Mystery Science Theater 3000 Adult Swim

Viral/Non-Traditional 5 of 10
• This animated movie-promotion microsite invited users to upload a photo of themselves, which could then be used to create an image of yourself as a character in the movie.
A. B. C. D. The South Park Movie Monsters, Inc. Wall-E The Simpsons Movie

Viral/Non-Traditional 6 of 10
• The Dark Knight had perhaps the biggest viral/non-traditional campaign ever, created as part of the movie’s pre-promotion. One of the elements included a microsite featuring ten different Presidential portraits, each of which eventually led users to a physical location in ten cities across the world, including Kansas City What was the Kansas City location?
A. B. C. D. Power & Light District Sprint Campus Westport The Legends

Viral/Non-Traditional 7 of 10
• What band worked with 42 Entertainment to produce Year Zero, an alternate-reality game to promote their newest album in 2007?
A. B. C. D. Nine Inch Nails Weezer Radiohead U2

Viral/Non-Traditional 8 of 10
• What US state worked to drive interest from outdoor-enthusiast tourists by having people dressed in flannel, wearing life vests and sitting in canoes on the streets of Chicago? The people even pretended to fish and paddle their canoes down the sidewalk.
A. B. C. D. Michigan Minnesota Wisconsin South Dakota

Viral/Non-Traditional 9 of 10
• The 2004 Olympic games in Athens were interrupted by a tutu-wearing man promoting what website with a message written on his chest?
A. B. C. D. ESPN.com GoldenPalace.com MySpace.com SportsBook.com

Viral/Non-Traditional 10 of 10
• What product was promoted via the bright-white stripe seen in this image?
A. B. C. D. White-Out Tide-to-Go Mr. Clean Clorox Bleach

Round 3 Scoreboard
Team
Charles Nelson Reilly Project

1

2

3

BONUS

4

5

6

TOTAL

8
8 9 8 8 7 5 8 8

4
6 7 6 5 6 4 4 4

7
9 7 6 4 5 5 7 8

19
23 23 20 17 18 14 19 20

The Commandments The Geofferson Family Here for the Beer J. Geils Brand NBC Action News NK FaceTweetFlickBlogs
Richard Dawson Experience

The Rockettes

The Schitzenheimers
Team That's What She Said Turd Ferguson Two West
We Hate Sheep. We Love Nipsy Russell

9
8 8 8 9

6
3 6 5 4

7
6 7 7 8

22
17 21 20 21

Verizon Wireless Bonus Round
Thanks to:

Verizon Wireless Bonus Round Rules
• 1 round of ten bonus questions • Answers will be submitted by texting with a BlackBerry® Storm™ • Answers must be quick & correct • Each person on your team must answer one question – the same person may NOT answer more than once
• Teams with less than ten can have one person text more than once

• For each answer your team gets correct first, you’ll earn a bonus point towards your total score

Verizon Wireless Bonus Round Rules

• Each of the ten questions will be a slogan – your team needs to text the name of the company that uses that slogan using your Blackberry Storm.

Verizon 1 of 10
• “Don’t Leave Home Without It”

• Text your answer to 66861 now!

Verizon 2 of 10
• “Taste the Rainbow”

• Text your answer to 66861 now!

Verizon 3 of 10
• “What Moves You”

• Text your answer to 66861 now!

Verizon 4 of 10
• “Have It Your Way”

• Text your answer to 66861 now!

Verizon 5 of 10
• “The World On Time”

• Text your answer to 66861 now!

Verizon 6 of 10
• “The quilted quicker picker upper”

• Text your answer to 66861 now!

Verizon 7 of 10
• “Nausea! Heartburn! Indigestion! Upset Stomach! Diarrheaaaa!”

• Text your answer to 66861 now!

Verizon 8 of 10
• “Plop, Plop, Fizz, Fizz, Oh what a relief it is!”

• Text your answer to 66861 now!

Verizon 9 of 10
• “Moving Forward”

• Text your answer to 66861 now!

Verizon 10 of 10
• “Can You Hear Me Now?”

• Text your answer to 66861 now!

END OF BONUS ROUND
Please turn in your scoresheets immediately.

Verizon 1 of 10
• “Don’t Leave Home Without It”
• American Express

Verizon 2 of 10
• “Taste the Rainbow”
• Skittles

Verizon 3 of 10
• “What Moves You”
• Scion

Verizon 4 of 10
• “Have It Your Way”
• Burger King

Verizon 5 of 10
• “The World On Time”
• FedEx

Verizon 6 of 10
• “The quilted quicker picker upper”
• Bounty

Verizon 7 of 10
• “Nausea! Heartburn! Indigestion! Upset Stomach! Diarrheaaaa!”
• Pepto-Bismol

Verizon 8 of 10
• “Plop, Plop, Fizz, Fizz, Oh what a relief it is!”
• Alka-Seltzer

Verizon 9 of 10
• “Moving Forward”
• Toyota

Verizon 1 of 10
• “Can You Hear Me Now?”
• Verizon Wireless

Round 4: Slogans
Presented by:

Slogans 1 of 10
• What brand would you be wearing if you had ‘The best seat in the house’?
A. B. C. D. Hanes Levis Jockey Haggar

Slogans 2 of 10
• Which U.S. state has been home to the following slogans: So Much to Discover, Birthplace of Aviation, Birthplace of Aviation Pioneers, The Heart of It All.
A. B. C. D. Ohio North Carolina Indiana Arkansas

Slogans 3 of 10
• What major event in 2006 pulled Google’s well-known slogan, “Don’t Be Evil,” into controversy and later caused Elliot Schrage, the then-VP of public communications and global affairs, to issue an apology?
A. Google Street View drivers were caught drunk driving and the Mothers Against Drunk Driving (MADD) group demanded a statement be made. B. The US Bureau of Alcohol, Tobacco and Firearms stepped in after several complaints were registered regarding the ‘Mail Goggles’ Gmail application. C. Amnesty International challenged Google’s compliance with China’s Golden Shield self-regulation laws in order to bring Google services into the country. D. The FTC and lawyers requested Google stop linking to a Norwegian anti-Scientology site displaying copyrighted Scientology content.

Slogans 4 of 10
• In 2007, Hillary Clinton’s supporters were able to vote for her official campaign song, which became Celine Dion’s “You and I, We’re Meant to Fly.” What final campaign slogan did this compliment?
A. B. C. D. Let the conversation begin. Solutions for America. Big Challenges, Real Solutions. Working for Change, Working for You.

Slogans 5 of 10
• Which high end clothing line has the philanthropy organization named G.I.V.E., which stands for “Get Involved. Volunteer. Exceed.”
A. B. C. D. Ralph Lauren Burberry Hermes Dolce & Gabbana

Slogans 6 of 10
• When (and what?) was the first historically documented use of a slogan?
A. Ancient Rome who used SPQR as the official signature of the government. B. 1499, by Leonardo da Vinci who also worked on steam canons, hydraulic pumps, and hang gliders around the same time. C. 1513, when Scottish Highlanders displayed phrases like “Fierce when roused” and “Sons of the hounds” on their coats of arms. D. 1848, when the February French Revolution officially adopted “Liberté, égalité, fraternité,” as its motto and printed it on the flag of the revolution.

Slogans 7 of 10
• These iconic ads unveiled Apple’s new “Think Different” campaign in 1997. What competitor’s similar slogan was being given a subtle jab?
A. B. C. D. IBM Dell HP Sony

Slogans 8 of 10
• The “Breakfast of Champions,” or Wheaties, were first created in 1924, but did not feature athletes on their memorable orange package until 1934. Who was the first person to have this honor?
A. B. C. D. Babe Ruth Lou Gehrig Jim Thorpe Babe Didrikson

Slogans 9 of 10
• Which of these slogans for plastic is the oldest?
A. “Don’t Leave Home Without It” B. “Visa, It’s Everywhere You Want To Be” C. “There are some things money can’t buy. For everything else, there’s MasterCard.” D. “It Pays to Discover.”

Slogans 10 of 10
• What rental car company utilized the tagline “We're number two. We try harder”?
A. B. C. D. Hertz Enterprise Dollar Avis

END OF ROUND 4
Please turn in your scoresheets immediately.

Round 4 Correct Answers

Slogans 1 of 10
• What brand would you be wearing if you had ‘The best seat in the house’?
A. B. C. D. Hanes Levis Jockey Haggar

Slogans 2 of 10
• Which U.S. state has been home to the following slogans: So Much to Discover, Birthplace of Aviation, Birthplace of Aviation Pioneers, The Heart of It All.
A. B. C. D. Ohio North Carolina Indiana Arkansas

Slogans 3 of 10
• What major event in 2006 pulled Google’s well-known slogan, “Don’t Be Evil,” into controversy and later caused Elliot Schrage, the then-VP of public communications and global affairs, to issue an apology?
A. Google Street View drivers were caught drunk driving and the Mothers Against Drunk Driving (MADD) group demanded a statement be made. B. The US Bureau of Alcohol, Tobacco and Firearms stepped in after several complaints were registered regarding the ‘Mail Goggles’ Gmail application. C. Amnesty International challenged Google’s compliance with China’s Golden Shield self-regulation laws in order to bring Google services into the country. D. The FTC and lawyers requested Google stop linking to a Norwegian anti-Scientology site displaying copyrighted Scientology content.

Slogans 4 of 10
• In 2007, Hillary Clinton’s supporters were able to vote for her official campaign song, which became Celine Dion’s “You and I, We’re Meant to Fly.” What final campaign slogan did this compliment?
A. B. C. D. Let the conversation begin. Solutions for America. Big Challenges, Real Solutions. Working for Change, Working for You.

Slogans 5 of 10
• Which high end clothing line has the philanthropy organization named G.I.V.E., which stands for “Get Involved. Volunteer. Exceed.”
A. B. C. D. Ralph Lauren Burberry Hermes Dolce & Gabbana

Slogans 6 of 10
• When (and what?) was the first historically documented use of a slogan?
A. Ancient Rome who used SPQR as the official signature of the government. B. 1499, by Leonardo da Vinci who also worked on steam canons, hydraulic pumps, and hang gliders around the same time. C. 1513, when Scottish Highlanders displayed phrases like “Fierce when roused” and “Sons of the hounds” on their coats of arms. D. 1848, when the February French Revolution officially adopted “Liberté, égalité, fraternité,” as its motto and printed it on the flag of the revolution.

Slogans 7 of 10
• These iconic ads unveiled Apple’s new “Think Different” campaign in 1997. What competitor’s similar slogan was being given a subtle jab?
A. B. C. D. IBM Dell HP Sony

Slogans 8 of 10
• The “Breakfast of Champions,” or Wheaties, were first created in 1924, but did not feature athletes on their memorable orange package until 1934. Who was the first person to have this honor?
A. B. C. D. Babe Ruth Lou Gehrig Jim Thorpe Babe Didrikson

Slogans 9 of 10
• Which of these slogans for plastic is the oldest?
A. “Don’t Leave Home Without It” B. “Visa, It’s Everywhere You Want To Be” C. “There are some things money can’t buy. For everything else, there’s MasterCard.” D. “It Pays to Discover.”

Slogans 10 of 10
• What rental car company utilized the slogan “We're number two. We try harder”?
A. B. C. D. Hertz Enterprise Dollar Avis

Round 4 Scoreboard
Team
Charles Nelson Reilly Project

1

2

3

BONUS

4

5

6

TOTAL

8
8 9 8 8 7 5 8 8

4
6 7 6 5 6 4 4 4

7
9 7 6 4 5 5 7 8

2
1 1

5
8 4 5 7 4 7

26
31 28 25 25 22 21 24 23

The Commandments The Geofferson Family Here for the Beer J. Geils Brand NBC Action News NK FaceTweetFlickBlogs
Richard Dawson Experience

1

4 3

The Rockettes

The Schitzenheimers
Team That's What She Said Turd Ferguson Two West
We Hate Sheep. We Love Nipsy Russell

9
8 8 8 9

6
3 6 5 4

7
6 7 7 8 1 2 1

5
5 5 4 6

27
22 27 26 28

Round 5: Kids
Presented by:

Kids 1 of 10
• What long-standing children’s institution was founded in 1948 as a kid’s furniture store and first named “Children’s Bargain Town.”
A. B. C. D. Toys R Us KB Toys FAO Schwarz Play It Again Sports

Kids 2 of 10
• Which Mattel cash cow is slated to undergo a major facelift this year, to stay relevant with the growing young girls that first fell in love with her?
A. B. C. D. Dora the Explorer Barbie The entire line of American Girl Dolls Polly Pocket

Kids 3 of 10
• What food product is being advertised in this Penguin comic book strip advertisement?
A. B. C. D. Moon Pie Twinkies Hostess Fruit Pies Little Debbie Oatmeal Cream Pies

Kids 4 of 10
• In celebration of this board game's 40th anniversary in 2004, Americans were asked to vote on a new addition to the game. The choices were Brain Freeze, Tennis Elbow and Growling Stomach. Which game was turning the big 4-0?
A. B. C. D. Operation Scattergories Taboo Boggle

Kids 5 of 10
• What is considered to be the first commercially successful video game?
A. B. C. D. Asteroids Pong Space Invaders Pac Man

Kids 6 of 10
• According to a study published in the Journal of the American Medical Association, at what age do children begin recognizing brand logos?
A. B. C. D. Two Three Four Five

Kids 7 of 10
• Everyone remembers the Life cereal ads featuring Little Mikey – name the actor that played Little Mikey and the agency that created the ads.
A. B. C. D. John Gilchrist, DDB Leonardo DiCaprio, JWT David Johnson, Fallon Jacob Mayfield, TBWA

Kids 8 of 10
• Groups across the country lined up to protest against a new service that would play music, public-service announcements, contests and, of course, ads, aimed at targeting kids while they travel to and from school. Name the service:
A. B. C. D. BroadcastBus KidTarget BusRadio CaptiveKids

Kids 9 of 10
• Her pink Corvette may be the most wellknown of Barbie’s more than 20 different vehicles over the past fifty years, but can you name her first car?
A. B. C. D. Ford Mustang Chevrolet Impala MG Tc Austin Healey 3000

Kids 10 of 10
• What product did the toys pictured here come in to entice kids to purchase?
A. B. C. D. McDonald’s Happy Meal CrackerJack Kix Cereal Cherrios

END OF ROUND 5
Please turn in your scoresheets immediately.

Round 5 Correct Answers

Kids 1 of 10
• What long-standing children’s institution was founded in 1948 as a kid’s furniture store and first named “Children’s Bargain Town.”
A. B. C. D. Toys R Us KB Toys FAO Schwarz Play It Again Sports

Kids 2 of 10
• Which Mattel cash cow is slated to undergo a major facelift this year, to stay relevant with the growing young girls that first fell in love with her?
A. B. C. D. Dora the Explorer Barbie The entire line of American Girl Dolls Polly Pocket

Kids 3 of 10
• What food product is being advertised in this Penguin comic book strip advertisement?
A. B. C. D. Moon Pie Twinkies Hostess Fruit Pies Little Debbie Oatmeal Cream Pies

Kids 4 of 10
• In celebration of this board game's 40th anniversary in 2004, Americans were asked to vote on a new addition to the game. The choices were Brain Freeze, Tennis Elbow and Growling Stomach. Which game was turning the big 4-0?
A. B. C. D. Operation Scattergories Taboo Boggle

Kids 5 of 10
• What is considered to be the first commercially successful video game?
A. B. C. D. Asteroids Pong Space Invaders Pac Man

Kids 6 of 10
• According to a study published in the Journal of the American Medical Association, at what age do children begin recognizing brand logos?
A. B. C. D. Two Three Four Five

Kids 7 of 10
• Everyone remembers the Life cereal ads featuring Little Mikey – name the actor that played Little Mikey and the agency that created the ads.
A. B. C. D. John Gilchrist, DDB Leonardo DiCaprio, JWT David Johnson, Fallon Jacob Mayfield, TBWA

Kids 8 of 10
• Groups across the country lined up to protest against a new service that would play music, public-service announcements, contests and, of course, ads, aimed at targeting kids while they travel to and from school. Name the service:
A. B. C. D. BroadcastBus KidTarget BusRadio CaptiveKids

Kids 9 of 10
• Her pink Corvette may be the most wellknown of Barbie’s more than 20 different vehicles over the past fifty years, but can you name her first car?
A. B. C. D. Ford Mustang Chevrolet Impala MG Tc Austin Healey 3000

Kids 10 of 10
• What product did the toys pictured here come in to entice kids to purchase?
A. B. C. D. McDonald’s Happy Meal CrackerJack Kix Cereal Cherrios

Round 5 Scoreboard
Team
Charles Nelson Reilly Project

1

2

3

BONUS

4

5

6

TOTAL

8
8 9 8 8 7 5 8 8

4
6 7 6 5 6 4 4 4

7
9 7 6 4 5 5 7 8

2
1 1

5
8 4 5 7 4 7

6
6 6 8 6 6 5 6 9

32
37 34 33 31 28 26 30 32

The Commandments The Geofferson Family Here for the Beer J. Geils Brand NBC Action News NK FaceTweetFlickBlogs
Richard Dawson Experience

1

4 3

The Rockettes

The Schitzenheimers
Team That's What She Said Turd Ferguson Two West
We Hate Sheep. We Love Nipsy Russell

9
8 8 8 9

6
3 6 5 4

7
6 7 7 8 1 2 1

5
5 5 4 6

5
8 7 5 7

32
30 34 31 35

Round 6: Potpourri of 2008
Presented by:

Potpourri 1 of 10
• What headache medicine’s TV commercial drew the ire of Online Moms, which led to the spot being quickly pulled?
A. B. C. D. Excedrin Motrin Advil Tylenol

Potpourri 2 of 10
• We are all familiar with Sprint Nextel Corp, but do you know the name and title of their head of marketing? He had an advertising budget of $1.9 billion in October of 2008 and was ranked 14th in Ad Age’s Power Players.
A. B. C. D. Bill Morgan, Sr. VP-Corporate Marketing Mike Johnson, Sr. VP-Corporate Marketing Jack Welch, Chief Marketing Officer Dean Smith, Executive VP-Marketing

Potpourri 3 of 10
• Some say second place is the first loser. However, can you name the company ranked fourth on the top 10 list of domestic advertisers? They just missed the medal podium!
A. B. C. D. PepsiCo Inc. Verizon Communications Inc. General Motors Corp. Johnson & Johnson

Potpourri 4 of 10
• An average America sees about 3,000 ads per day, but can you name the most advertised brand in the world from 2008?
A. B. C. D. KFC China Mobile Olay Toyota

Potpourri 5 of 10
• This company was voted by AdWeek as the 2008 Digital Agency of the Year.
A. B. C. D. TBWA Chiat/Day The Bluthe Company The Richards Group R/GA

Potpourri 6 of 10
• In 2008, this agency developed a tool for CNN.com that allowed readers to convert video headlines into custom t-shirts, a venture that earned $75,000 on Election Day.
A. B. C. D. The Barbarian Group Crispin Porter + Bogusky Strawberry Frog
 Grey - New York

Potpourri 7 of 10
• Facebook’s headquarters are in Palo Alto, CA. So are the headquarters of the world’s largest social networking platform. Name this company.
A. B. C. D. MySpace LinkedIn Ning Google FaceSpace

Potpourri 8 of 10
• In a published report by Universal McCann released in March 2008, what percentage of active Internet users read blogs?
A. B. C. D. 27% 77% 46% 14%

Potpourri 9 of 10
• In 2008, for the first time in history more money was spent for advertising online than on TV. How much money was spent on online advertising?
A. B. C. D. $53.7Billion $209.3Billion $105.3Billion $177.2Billion

Potpourri 10 of 10
• Hello Kitty has become an iconic brand, seen on a variety of products. What product was it featured on that angered the Baraboo, WI police dept.?
A. B. C. D. Tobacco Paraphernalia Condoms Rifles Knives

END OF ROUND 6
Please turn in your scoresheets immediately.

Round 6 Correct Answers

Potpourri 1 of 10
• What headache medicine’s TV commercial drew the ire of Online Moms, which led to the spot being quickly pulled?
A. B. C. D. Excedrin Motrin Advil Tylenol

Potpourri 2 of 10
• We are all familiar with Sprint Nextel Corp, but do you know the name and title of their head of marketing? He had an advertising budget of $1.9 billion in October of 2008 and was ranked 14th in Ad Age’s Power Players.
A. B. C. D. Bill Morgan, Sr. VP-Corporate Marketing Mike Johnson, Sr. VP-Corporate Marketing Jack Welch, Chief Marketing Officer Dean Smith, Executive VP-Marketing

Potpourri 3 of 10
• Some say second place is the first loser. However, can you name the company ranked fourth on the top 10 list of domestic advertisers? They just missed the medal podium!
A. B. C. D. PepsiCo Inc. Verizon Communications Inc. General Motors Corp. Johnson & Johnson

Potpourri 4 of 10
• An average America sees about 3,000 ads per day, but can you name the most advertised brand in the world from 2008?
A. B. C. D. KFC China Mobile Olay Toyota

Potpourri 5 of 10
• This company was voted by AdWeek as the 2008 Digital Agency of the Year.
A. B. C. D. TBWA Chiat/Day The Bluthe Company The Richards Group R/GA

Potpourri 6 of 10
• In 2008, this agency developed a tool for CNN.com that allowed readers to convert video headlines into custom t-shirts, a venture that earned $75,000 on Election Day.
A. B. C. D. The Barbarian Group Crispin Porter + Bogusky Strawberry Frog
 Grey - New York

Potpourri 7 of 10
• Facebook’s headquarters are in Palo Alto, CA. So are the headquarters of the world’s largest social networking platform. Name this company.
A. B. C. D. MySpace LinkedIn Ning Google FaceSpace

Potpourri 8 of 10
• In a published report by Universal McCann released in March 2008, what percentage of active Internet users read blogs?
A. B. C. D. 27% 77% 46% 14%

Potpourri 9 of 10
• In 2008, for the first time in history more money was spent for advertising online than on TV. How much money was spent on online advertising?
A. B. C. D. $53.7 Billion $209.3 Billion $105.3 Billion $177.2 Billion

Potpourri 10 of 10
• Hello Kitty has become an iconic brand, seen on a variety of products. What product was it featured on that angered the Baraboo, WI police dept.?
A. B. C. D. Tobacco Paraphernalia Condoms Rifles Knives

Third Place: Turd Ferguson

Second Place: We Hate Sheep, We Love Nipsy Russell

First Place: The Commandments (Kuhn & Wittenborn)
Hold the Traveling Trophy high and proud…and find a good spot at your shop for the next 364 days!

Round 5 Scoreboard
Team
Charles Nelson Reilly Project

1

2

3

BONUS

4

5

6

TOTAL

8
8 9 8 8 7 5 8 8

4
6 7 6 5 6 4 4 4

7
9 7 6 4 5 5 7 8

2
1 1

5
8 4 5 7 4 7

6
6 6 8 6 6 5 6 9

3
5 1 2 3 3 5 5 4

37
42 35 35 34 31 31 35 36

The Commandments The Geofferson Family Here for the Beer J. Geils Brand NBC Action News NK FaceTweetFlickBlogs
Richard Dawson Experience

1

4 3

The Rockettes

The Schitzenheimers
Team That's What She Said Turd Ferguson Two West
We Hate Sheep. We Love Nipsy Russell

9
8 8 8 9

6
3 6 5 4

7
6 7 7 8 1 2 1

5
5 5 4 6

5
8 7 5 7

6
3 6 4 5

38
33 40 35 40

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