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Ad Wars Rules
• • • • 6 rounds of 10 questions 30 seconds per question All multiple-choice questions One scoresheet per team must be filled out and turned in at the end of each round • Correct answers given out after each round, once scoresheets are collected • Scoreboard also shown after each round • Adsano may interrupt at any time!

Categories
• • • • • • Digital Trends Product Placement Typography Media “Nuts” Potpourri of 2009/10

Auctionees
• • • • • Kevin Fullerton, Springboard Creative Jeff Berney, Burn Advertising Tug McTighe, Callahan Creek Landa Williams & Kathryn Lorenzen, Landajob Jon Cook & Beth Wade, VML

Question 1
• What service was founded by Foursquare founder Dennis Crowley, and subsequently purchased by Google in 2005?
A. B. C. D. Gowalla Dodgeball Kickball Wiffle Ball

Question 2
• What percentage of Apple’s new iAd platform revenue will software developers receive?
A. B. C. D. 20% 40% 60% 80%

Question 3
• According to research firm Localytics, what time of day is the peak for mobile app usage?
A. B. C. D. 6 PM 7 PM 8 PM 9 PM

Question 4
• According to the Society of Digital Agencies 2010 Digital Marketing Outlook, which metric was identified as most important?
A. B. C. D. Click-through rate CPM Time on site Pageviews

Question 5
• Which of the following is NOT a social media monitoring solution?
A. B. C. D. Radian6 SmartBuzz Viralheat ScanBuzz

Question 6
• Name the Google product launched in 2010 that had many users up in arms about Google’s lack of testing and the level of difficulty in opting out of the service.
A. B. C. D. Wave Analytics Buzz Gears

Question 6
• Name the Google product launched in 2010 that had many users up in arms about Google’s lack of testing and the level of difficulty in opting out of the service.
A. B. C. D. Eavw acnlsytai Uzbz erasg

Question 7
• By when is HTML5 (the newest version) expected to reach recommendation by the World Wide Web Consortium (W3C), even though browsers began to support it in 2009?
A. B. C. D. 2012 2016 2018 2022

Question 8
• The Library of Congress announced their intention to archive all data from what online service?
A. B. C. D. Twitter Facebook Google Snopes.com

Question 9
• Name the service launched by Facebook on April 21, 2010 at its F8 Developer Conference:
A. B. C. D. Facebook Connect Open Graph Buzz Facebook Mobile

Question 10
• Name the company that designs microchips used in Apple iPads, among other things. It was rumored in late April 2010 that Apple is trying to buy this company too.
A. B. C. D. Intel Cisco ARM DEB

Question 1
• What service was founded by Foursquare founder Dennis Crowley, and subsequently purchased by Google in 2005?
A. B. C. D. Gowalla Dodgeball Kickball Wiffle Ball

Question 2
• What percentage of Apple’s new iAd platform revenue will software developers receive?
A. B. C. D. 20% 40% 60% 80%

Question 3
• According to research firm Localytics, what time of day is the peak for mobile app usage?
A. B. C. D. 6 PM 7 PM 8 PM 9 PM

Question 4
• According to the Society of Digital Agencies 2010 Digital Marketing Outlook, which metric was identified as most important?
A. B. C. D. Click-through rate CPM Time on site Pageviews

Question 5
• Which of the following is NOT a social media monitoring solution?
A. B. C. D. Radian6 SmartBuzz Viralheat ScanBuzz

Question 6
• Name the Google product launched in 2010 that had many users up in arms about Google’s lack of testing and the level of difficulty in opting out of the service.
A. B. C. D. Wave Analytics Buzz Gears

Question 7
• By when is HTML5 (the newest version) expected to reach recommendation by the World Wide Web Consortium (W3C), even though browsers began to support it in 2009?
A. B. C. D. 2012 2016 2018 2022

Question 8
• The Library of Congress announced their intention to archive all data from what online service?
A. B. C. D. Twitter Facebook Google Snopes.com

Question 9
• Name the service launched by Facebook on April 21, 2010 at its F8 Developer Conference:
A. B. C. D. Facebook Connect Open Graph Buzz Facebook Mobile

Question 10
• Name the company that designs microchips used in Apple iPads, among other things. It was rumored in late April 2010 that Apple is trying to buy this company too.
A. B. C. D. Intel Cisco ARM DEB

Question 1
• What brand was featured in more movies than any other from 2001-present?
A. B. C. D. Coca-Cola Ford Apple Sony

Question 2
• In what 2007 movie did a character get a tattoo of the Apple logo on his arm, even though he’s never seen with an Apple product in the movie?
A. B. C. D. Lars and the Real Girl Transformers Wild Hogs Dan in Real Life

Question 3
• What brand agreed to a product placement with Family Guy in 2009, only to pull out when an exec was horrified by the “offensive content”, and what brand was featured in its place?
A. B. C. D. Microsoft / Sherlock Holmes movie Chevrolet / Kia Coca-Cola/ Red Bull Calvin Klein / Von Dutch

Question 4
• In the Blu-Ray edition of Avatar, Sigourney Weaver goes shopping in a Gap-like store on Pandora, revealing more of the Gap’s product placement. In the cinematic version of the movie, she wears a shirt from what prominent university?
A. B. C. D. Yale Harvard Stanford Princeton

Question 5
• What Lady Gaga music video featured nine different products, including Miracle Whip, Diet Coke, Wonder bread and Polaroid?
A. B. C. D. Paparazzi Poker Face Telephone Bad Romance

Question 6
• Name the company launched in 2009 to offer products for sale via the web, soon after being seen on television shows.
A. B. C. D. Secret Agent Product Agent Agent Buy Delivery Agent

Question 7
• Which airline bartered to have George Clooney’s character be a member of their frequent flyer program in Up in the Air, rather than pay the typical product placement costs?
A. B. C. D. British Airways Delta Airlines American Airlines Southwest Airlines

Question 7
• Which airline bartered to have George Clooney’s character be a member of their frequent flyer program in Up in the Air, rather than pay the typical product placement costs?
A. B. C. D. abithri yswaria ldeat nraseili rcmiena nraseili stohswuet nraseili

Question 8
• Starting December 1, 2009, the FTC updated their 1980 guide to addressing testimonials in advertising to cover who:
A. B. C. D. Bloggers & Social Media Users Television show actors Movie producers Athletes

Question 9
• Which car company sponsored groups of bloggers road tripping to the 2010 SXSW Conference?
A. B. C. D. Honda Ford Chevrolet Scion

Question 10
• What cell phone manufacturer is seen in the dashboard of a young James T. Kirk’s vintage Corvette in Star Trek?
A. B. C. D. HTC Samsung Apple Nokia

Question 1
• What brand was featured in more movies than any other from 2001-present?
A. B. C. D. Coca-Cola Ford Apple Sony

Question 2
• In what 2007 movie did a character get a tattoo of the Apple logo on his arm, even though he’s never seen with an Apple product in the movie?
A. B. C. D. Lars and the Real Girl Transformers Wild Hogs Dan in Real Life

Question 3
• What brand agreed to a product placement with Family Guy in 2009, only to pull out when an exec was horrified by the “offensive content”, and what brand was featured in its place?
A. B. C. D. Microsoft / Sherlock Holmes movie Chevrolet / Kia Coca-Cola/ Red Bull Calvin Klein / Von Dutch

Question 4
• In the Blu-Ray edition of Avatar, Sigourney Weaver goes shopping in a Gap-like store on Pandora, revealing more of the Gap’s product placement. In the cinematic version of the movie, she wears a shirt from what prominent university.
A. B. C. D. Yale Harvard Stanford Princeton

Question 5
• What Lady Gaga music video featured nine different products, including Miracle Whip, Diet Coke, Wonder bread and Polaroid?
A. B. C. D. Paparazzi Poker Face Telephone Bad Romance

Question 6
• Name the company launched in 2009 to offer products for sale via custom-built online marketplaces, soon after being seen on television shows.
A. B. C. D. Secret Agent Product Agent Agent Buy Delivery Agent

Question 7
• Which airline bartered to have George Clooney’s character be a member of their frequent flyer program in Up in the Air, rather than pay the typical product placement costs?
A. B. C. D. British Airways Delta Airlines American Airlines Southwest Airlines

Question 8
• Starting December 1, 2009, the FTC updated their 1980 guide to addressing testimonials in advertising to cover who:
A. B. C. D. Bloggers & Social Media Users Television show actors Movie producers Athletes

Question 9
• Which car company sponsored groups of bloggers road tripping to the 2010 SXSW Conference?
A. B. C. D. Honda Ford Chevrolet Scion

Question 10
• What cell phone manufacturer is seen in the dashboard of a young James T. Kirk’s vintage Corvette in Star Trek?
A. B. C. D. HTC Samsung Apple Nokia

Question 1
• What Type Foundry gave the typographic HOPE to the 2008 Obama Presidential campaign?
A. B. C. D. Hoefler & Frere-Jones Elsner+Flake House Industries Font Bureau

Question 2
• Vincent Connare is the typographer responsible for which disreputable font?
A. B. C. D. Papyrus Copperplate Curlz MT Comic Sans

Question 3
• The Google logo, designed by Ruth Kedar, is based on what typeface?
A. B. C. D. Times New Roman Catull Caslon Old Face ITC Garamond

Question 4
• Which of the following four typefaces was released first?
A. B. C. D. Myriad Pro Eurostile Arial Avant Garde Gothic

Question 5
• In typographic terminology, a Finial is?
A. The area that wraps around the counter of a serif faced g. B. The bottom right finish on the c and e at the end of the loop. C. The curved stroke forming the basic shape of the letter S/s D. A descending stroke of the capital Q.

Question 6
• Which of the following is a Dipthong?
A. B. C. D. Â Æ Ä ß

Question 7
• Identify the typeface used in the poster for Quentin Tarantino’s Inglourious Basterds.
A. B. C. D. Champ Ultra Boton BQ Egyptienne Bold Extended Memphis

Question 8
• Which slab serif typeface was developed for Martha Stewart Living by Hoefler & FrereJones?
A. B. C. D. Archer Vitesse Sentinel Mercury Text

Question 9
• In a controversial move, IKEA recently abandoned Futura and Century Schoolbook for this typeface?
A. B. C. D. Helvetica Neue Impact Verdana Geneva

Question 10
• What typeface can be found on the commemorative plaque left on the moon in 1969, the jersey numbers of the Pittsburgh Steelers and numerous posters for Stanley Kubrick films including 2001: A Space Odyssey?
A. B. C. D. Futura Century Gothic Avenir Noir

Question 1
• What Type Foundry gave the typographic HOPE to the 2008 Obama Presidential campaign?
A. B. C. D. Hoefler & Frere-Jones Elsner+Flake House Industries Font Bureau

Question 2
• Vincent Connare is the typographer responsible for which disreputable font?
A. B. C. D. Papyrus Copperplate Curlz MT Comic Sans

Question 3
• The Google logo, designed by Ruth Kedar, is based on what typeface?
A. B. C. D. Times New Roman Catull Caslon Old Face ITC Garamond

Question 4
• Which of the following four typefaces was released first?
A. B. C. D. Myriad Pro Eurostile Arial Avant Garde Gothic

Question 5
• In typographic terminology, a Finial is?
A. The area that wraps around the counter of a serif faced g B. The bottom right finish on the c and e at the end of the loop C. The curved stroke forming the basic shape of the letter S/s D. A descending stroke of the capital Q

Question 6
• Which of the following is a Dipthong?
A. B. C. D. Â Æ Ä ß

Question 7
• Identify the typeface used in the poster for Quentin Tarantino’s Inglourious Basterds.
A. B. C. D. Champ Ultra Boton BQ Egyptienne Bold Extended Memphis

Question 8
• Which slab serif typeface was developed for Martha Stewart Living by Hoefler & FrereJones?
A. B. C. D. Archer Vitesse Sentinel Mercury Text

Question 9
• In a controversial move, IKEA recently abandoned Futura and Century Schoolbook for this typeface?
A. B. C. D. Helvetica Neue Impact Verdana Geneva

Question 10
• What typeface can be found on the commemorative plaque left on the moon in 1969, the jersey numbers of the Pittsburgh Steelers and numerous posters for Stanley Kubrick films including 2001: A Space Odyssey?
A. B. C. D. Futura Century Gothic Avenir Noir

Question 1
• Counties considered in Metropolitan proximity are classified as___. The combined counties contain 40% of the United States households. Example would be Los Angeles or New York City.
A. B. C. D. A Counties B Counties C Counties D Counties

Question 2
• A television rating point is equal to __ percent of a population or universe.
A. B. C. D. 1% 5% ½% 10%

Question 3
• Average Quarter Hour (AQH) is the number of persons or households estimated to be tuned to a specific channel or program for at least ___minutes during an average 15 minute period.
A. B. C. D. 3 minutes 5 minutes 7 minutes 10 minutes

Question 4
• What is the term used for the 7:30pm to 8:00 pm daypart?
A. B. C. D. Early Fringe Prime Access Prime Time Late Fringe

Question 5
• What acronym stands for the estimated number of viewers, usually classified by age and sex, comprising the audience within those households viewing a given station or using TV during a particular time period?
A. VPVH (note – means viewers per viewing household) B. VHF (Very High Frequency) C. VBI (Vertical Blanking Interval) D. ViP (Viewers in Profile)

Question 6
• This is a statistical quantity calculated by multiplying each value in a group by an assigned weight, summing these products and then dividing the total by the sum of the weights. This helps determine the relative importance of each quantity on the average.
A. B. C. D. Average Frequency Weighted Reach Average Reach Weighted Average

Question 7
• According to Nielsen’s latest Three Screen Report (TV, computer, mobile) , almost ___% of video content watched in the U.S. is on traditional television.
A. B. C. D. 99% 75% 50% 15%

Question 8
• TV users are exposed to, on average, __ minutes per day of TV ads and promos according to the Council for Research Excellence (CRE).
A. B. C. D. 35 15 72 95

Question 9
• With nearly 60% of adults using both online and offline sources every day to get news, eMarketer shows that 38% are sticking solely with print newspapers and only __% are using solely online sources.
A. B. C. D. 15% 21% 7% 2%

Question 10
• According to the Census Bureau __% of people in the United States consider themselves multiracial.
A. B. C. D. 30% 45% 50% 55%

Question 1
• Counties considered in Metropolitan proximity are classified as___. The combined counties contain 40% of the United States households. Example would be Los Angeles or New York City.
A. B. C. D. A Counties B Counties C Counties D Counties

Question 2
• A television rating point is equal to __ percent of a population or universe.
A. B. C. D. 1% 5% ½% 10%

Question 3
• Average Quarter Hour (AQH) is the number of persons or households estimated to be tuned to a specific channel or program for at least ___minutes during an average 15 minute period.
A. B. C. D. 3 minutes 5 minutes 7 minutes 10 minutes

Question 4
• What is the term used for the 7:30pm to 8:00 pm daypart?
A. B. C. D. Early Fringe Prime Access Prime Time Late Fringe

Question 5
• What acronym stands for the estimated number of viewers, usually classified by age and sex, comprising the audience within those households viewing a given station or using TV during a particular time period?
A. VPVH (note – means viewers per viewing household) B. VHF (Very High Frequency) C. VBI (Vertical Blanking Interval) D. ViP (Viewers in Profile)

Question 6
• This is a statistical quantity calculated by multiplying each value in a group by an assigned weight, summing these products and then dividing the total by the sum of the weights. This helps determine the relative importance of each quantity on the average.
A. B. C. D. Average Frequency Weighted Reach Average Reach Weighted Average

Question 7
• According to Nielsen’s latest Three Screen Report (TV, computer, mobile) , almost ___% of video content watched in the U.S. is on traditional television.
A. B. C. D. 99% 75% 50% 15%

Question 8
• TV users are exposed to, on average, __ minutes per day of TV ads and promos according to the Council for Research Excellence (CRE).
A. B. C. D. 35 15 72 95

Question 9
• With nearly 60% of adults using both online and offline sources every day to get news, eMarketer shows that 38% are sticking solely with print newspapers and only __% are using solely online sources.
A. B. C. D. 15% 21% 7% 2%

Question 10
• According to the Census Bureau __% of people in the United States consider themselves multiracial.
A. B. C. D. 30% 45% 50% 55%

Question 1
• What year did Planters Peanuts earn a spot on Madison Avenue's Advertising Walk of Fame?
A. B. C. D. 2000 2004 2008 2010

Question 2
• What off the wall singing celebrity starred in Emerald Nuts’ 2007 Super Bowl commercial:
A. B. C. D. Barry Manilow Barbara Streisand KC and the Sunshine Band Robert Goulet

Question 3
• What is the name of Cracker Jack's devoted doggy sidekick, who first appeared on packaging in 1918?
A. B. C. D. Cracker Mack Crumbs Bingo Peanut

Question 4
• The Baby Ruth candy bar is rumored to be named after:
A. The baseball player Babe Ruth B. The glamourous 1930’s actress, Ruth Chatterton C. The second female, and first Jewish, Supreme Court Justice Ruth Bader Ginsburg D. The eldest daughter of President Grover Cleveland

Question 5
• According to the Baseball Almanac, which announcer was first credited with singing "Take Me Out to the Ballgame", a song which has long associated peanuts and crackers jacks with America's favorite pass time?
A. B. C. D. Harry Caray Bob Uecker Vin Scully Ernie Harwell

Question 6
• Which peanut butter brand hosts the “Most Creative Peanut Butter Sandwich Contest”, in which the winning child receives a college scholarship?
A. B. C. D. Jif Skippy Peter Pan Smucker’s Natural Peanut Butter

Question 6
• Which peanut butter brand hosts the “Most Creative Peanut Butter Sandwich Contest”, in which the winning child receives a college scholarship?
A. B. C. D. ijf ipyskp rtepe npa srk’cmues

Question 7
• What is the state nut of Missouri?
A. B. C. D. Pecan Eastern Black Walnut Hickory Nut Cashew

Question 8
• What was the original name of Charles Schultz’s famous Peanuts cartoon strip, changed after he sold it to United Feature Syndicate in 1950?
A. B. C. D. Charlie Brown Snoopy Time Li’l Folks Tiny Town

Question 9
• What Kansas college rejected peanut pioneer George Washington Carver after finding out he was African-American?
A. B. C. D. University of Kansas Kansas State Agricultural College Baker University Highland College

Question 10
• What country is most known for its beautiful, hand-crafted decorative nutcrackers?
A. B. C. D. Denmark Germany Austria Scotland

Question 1
• What year did Planters Peanuts earn a spot on Madison Avenue's Advertising Walk of Fame?
A. B. C. D. 2000 2004 2008 2010

Question 2
• What off the wall singing celebrity starred in Emerald Nuts’s 2007 Super Bowl commercial:
A. B. C. D. Barry Manilow Barbara Streisand KC and the Sunshine Band Robert Goulet

Question 3
• What is the name of Cracker Jack's devoted doggy sidekick, who first appeared on packaging in 1918?
A. B. C. D. Cracker Mack Crumbs Bingo Peanut

Question 4
• The Baby Ruth candy bar is rumored to be named after:
A. The baseball player Babe Ruth B. The glamourous 1930’s actress, Ruth Chatterton C. The second female, and first Jewish, Supreme Court Justice Ruth Bader Ginsburg D. The eldest daughter of President Grover Cleveland

Question 5
• According to the Baseball Almanac, which announcer was first credited with singing "Take Me Out to the Ballgame", a song which has long associated peanuts and crackers jacks with America's favorite pass time?
A. B. C. D. Harry Caray Bob Uecker Vin Scully Ernie Harwell

Question 6
• Which peanut butter brand hosts the “Most Creative Peanut Butter Sandwich Contest”, in which the winning child receives a college scholarship?
A. B. C. D. Jif Skippy Peter Pan Smucker’s

Question 7
• What is the state nut of Missouri?
A. B. C. D. Pecan Eastern Black Walnut Hickory Nut Cashew

Question 8
• What was the original name of Charles Schultz’s famous Peanuts cartoon strip, changed after he sold it to United Feature Syndicate in 1950?
A. B. C. D. Charlie Brown Snoopy Time Li’l Folks Tiny Town

Question 9
• What Kansas college rejected peanut pioneer George Washington Carver after finding out he was African-American?
A. B. C. D. University of Kansas Kansas State Agricultural College Baker University Highland College

Question 10
• What country is most known for its beautiful, hand-crafted decorative nutcrackers?
A. B. C. D. Denmark Germany Austria Scotland

Question 1
• In one of his many rants in 2009, conservative TV shot Glenn Beck nominated what television advertising icon for a “Green Jobs Czar” position in the White House cabinet?
A. B. C. D. Billy Mays Richard Simmons Jake from “Body by Jake” Vince Shlomi (The Sham-Wow guy)

Question 2
• A prominent consumer brand posted a video online in October 2009, offering viewers instructions for what seemingly-obvious action?
A. B. C. D. Using Toilet Paper Brushing Your Teeth Sealing a Ziploc bag Buckling your seatbelt

Question 3
• What movie villain was featured in a McDonald’s UK ad created by BETC Euro RSCG?
A. The Joker B. Ernest Blofeld (head of Spectre in the James Bond movies) C. Freddy Krueger D. Darth Vader

Question 4
• In support of a client’s product launch, BBDO created an entire newspaper called The West Highland Herald targeted to what audience?
A. B. C. D. Babies Tweens Diabetics Dogs

Question 5
• American Apparel used what prominent person in an ad, without their permission, and settled for $5 million.
A. B. C. D. Woody Allen Sasha Gray Justin Bieber Sandra Bullock

Question 6
• Ski-equipment outlet Skiwear4Less.comused what person’s tragic death as a way to try and sell more ski helmets?
A. B. C. D. Michael Jackson Farrah Fawcett Natasha Richardson Brittany Murphy

Question 6
• Ski-equipment outlet Skiwear4Less.comused what person’s tragic death as a way to try and sell more ski helmets?
A. B. C. D. hlmicea nsjkaco frfaar tcwafet sntaaah nrchadosir ybtnatri ryuhpm

Question 7
• The One Show (one of the biggest ad industry award shows) accidentally released many details about the agencies that entered and how much they spent. About how much did BBDO Worldwide spend on entries?
A. B. C. D. $100,000 $250,000 $400,000 $650,000

Question 8
• One of Bud Light’s 2010 Super Bowl spots featured four guys talking to each other in an odd, highly-digitized voice – what rapper is known for using this voice?
A. B. C. D. Tech N9ne Lil’ Wayne T-Pain Jay-Z

Question 9
• “The Ultimate Driving Machine”, BMW’s 31year old acclaimed tagline, was thought to be dead in early August and replaced with what slogan? BMW later clarified that they were simply broadening their strategy, not replacing.
A. B. C. D. A Company of Ideas Moving Forward Drive One An American Revolution

Question 10
• What brand found out the hard way in February 2009 that its customers care deeply about product packaging?
A. B. C. D. Oscar Mayer Bologna Honey Nut Cheerios Tropicana Doritos

Question 1
• In one of his many rants in 2009, conservative TV shot Glenn Beck nominated what television advertising icon for a “Green Jobs Czar” position in the White House cabinet?
A. B. C. D. Billy Mays Richard Simmons Jake from “Body by Jake” Vince Shlomi (The Sham-Wow guy)

Question 2
• A prominent consumer brand posted a video online in October 2009, offering viewers instructions for what seemingly-obvious action?
A. B. C. D. Using Toilet Paper Brushing Your Teeth Sealing a Ziploc bag Buckling your seatbelt

Question 3
• What movie villain was featured in a McDonald’s UK ad created by BETC Euro RSCG?
A. The Joker B. Ernest Blofeld (head of Spectre in the James Bond movies) C. Freddy Krueger D. Darth Vader

Question 4
• In support of a client’s product launch, BBDO created an entire newspaper called The West Highland Herald targeted to what audience?
A. B. C. D. Babies Tweens Diabetics Dogs

Question 5
• American Apparel used what prominent person in an ad, without their permission, and settled for $5 million.
A. B. C. D. Woody Allen Sasha Gray Justin Bieber Sandra Bullock

Question 6
• Ski-equipment outlet Skiwear4Less.comused what person’s tragic death as a way to try and sell more ski helmets?
A. B. C. D. Michael Jackson Farrah Fawcett Natasha Richardson Brittany Murphy

Question 7
• The One Show (one of the biggest ad industry award shows) accidentally released many details about the agencies that entered and how much they spent. About how much did BBDO Worldwide spend on entries?
A. B. C. D. $100,000 $250,000 $400,000 $650,000

Question 8
• One of Bud Light’s 2010 Super Bowl spots featured four guys talking to each other in an odd, highly-digitized voice – what rapper is known for using this voice?
A. B. C. D. Tech N9ne Lil’ Wayne T-Pain Jay-Z

Question 9
• “The Ultimate Driving Machine”, BMW’s 31year old acclaimed tagline, was thought to be dead in early August and replaced with what slogan? BMW later clarified that they were simply broadening their strategy, not replacing.
A. B. C. D. A Company of Ideas Moving Forward Drive One An American Revolution

Question 10
• What brand found out the hard way in February 2009 that its customers care deeply about product packaging?
A. B. C. D. Oscar Mayer Bologna Honey Nut Cheerios Tropicana Doritos

Tiebreaker 1
• In data tracked by The Retail Email Blog, how many total emails did the top online retailers send in 2009, on average?
A. B. C. D. 0-50 50-100 100-150 150+

Tiebreaker 2
• In Urban Cowboy, John Travolta is seen on the movie poster and in the movie drinking what beer:
A. B. C. D. Miller Genuine Draft Rolling Rock Lone Star Pabst Blue Ribbon

Tiebreaker 3
• What is a pylon?
A. The direction of thickening in a curved stroke. B. The partially or fully enclosed space within a character. C. A small projection off a main stroke found on many capital Gs. D. A new typographic term introduced to define the missing areas of a stencil typeface.

Tiebreaker 5
• What brand of nuts states that they are 100% natural, 100% grown in the United States and free from preservatives & artificial ingredients?
A. B. C. D. Planters Emerald True North Frito-Lay

Tiebreaker 4
• According to Nielsen Facebook reaches __% of the active U.S. Internet universe.
A. B. C. D. 31% 56% 73% 89%

Tiebreaker 6
• What retailer accidentally released a coupon nationwide that was meant for only select markets in March 2010, drawing the ire of thousands of customers?
A. B. C. D. Target Walmart Kmart ShopKo

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