A Research on CSR Practices in CSR activities followed by various Industry in and around Pune
Today, Corporate Social Responsibility becomes more and
more important to companies. The pursuit of Corporate Social Responsibility is encouraged by stakeholders and by ethical and economic motives. Therefore, Corporate Social Responsibility becomes more popular. Corporate Social Responsibility relates to integrity and moral responsibility, taken by companies. Corporate Social Responsibility is attained by integration of economic prosperity, environmental quality and social justice . This research focuses on Social Responsible (SR) activities that improve the socio-economic Situation. Social Responsible activities exclusively focus on the social and economic elements.
Name of Company: INFOSYS Total Strength : 1,30,820 Type : Indian MNC Corporate Vision / Mission:
To help our clients meet their goals through our people, services and
Infosys International Inc. is dedicated to providing the people, services and
solutions our clients need to meet their information technology challenges and business goals.
Values : We believe that the softest pillow is a clear conscience. The values
that drive us underscore our commitment to:
Client Value : To surpass client expectations consistently Leadership by Example : To set standards in our business and transactions and be an
exemplar for the industry and ourselves
Integrity and Transparency : To be ethical, sincere and open in all our transactions Fairness : To be objective and transaction-oriented, and thereby earn trust and respect Excellence : To strive relentlessly, constantly improve ourselves, our teams, our
services and products to become the best
In February 2007. Our certifications include SEI-CMMI Level 5. everyone else must come with
data' is an oft-heard phrase at Infosys.
. CMM Level 5. We constantly benchmark our services and processes against globally recognized quality standards.'In God we trust. the eSourcing Capability Model for Service Providers developed by a consortium led by Carnegie Mellon University's Information Technology Services Qualification Centre. Infosys BPO was certified for eSCM level 4. PCMM Level 5.0. Locations visited : PUNE Main business : INFORMATION TECHNOLOGY Department visited:CONSULTANT Annual turn over is $313 billion dollars. Quality objective & ISO certification:. TL 9000 and ISO 9001-2000.
Name of Companies : HSBC GLT INDIA
Total Strength : 288. and the best place to work. and never has been. profit at any cost because we know that
tomorrow's success depends on the trust we build today
Locations visited : PUNE
Main business : INFORMATION TECHNOLOGY. BANKING
Department visited : IT DEPT. We want HSBC to
be the first choice for our customers and for our employees – the best place to bank. HR executive met : NO
Type : MNC Corporate Vision / Mission : Our vision is to be the world's leading financial services company.
Our goal is not.
maintain a healthy financial profile and diversify our earnings across businesses and
maintain high standards of governance and ethics.
expand the frontiers of our business globally. play a proactive role in the full realization of India’s potential.
. technology. contribute positively to the various countries and markets in which we
We will leverage our people. worldclass products and services.978
Type : MNC Corporate Vision / Mission: To be the leading provider of financial services in India and a major global bank. Name of Companies : ICICI BANK
Total Strength : 79. speed and financial capital to:
be the banker of first choice for our customers by delivering high quality.
create value for our stakeholders.
Locations visited : PUNE Main business : BANKING
Department visited : RETAIL .
HR executive met : NO
Locations visited : PUNE Main business : BANKING Department visited : RETAIL . maintain a healthy financial profile and diversify our earnings across businesses and
geographies. HR executive met : NO
. Name of Companies : PROMETHEUS
Type : MNC Corporate Vision / Mission : Our vision is to be the world's leading financial services company.
ensuring a long term win-win relationship
Be a leading integrated logistics service provider in select industry segments Create state-of-the-art organized logistics infrastructure Create value for all stakeholders through collaboration Create competitive advantage for customers
Channelize resources creatively for delivering maximum efficiency
Locations visited : pune Main business : LOGISTICS
Department visited : FINANCE .
HR executive met : NO
. Name of Companies : LEEWAY LOGISTICS Total Strength : 200-500 Type : MNC Corporate Vision / Mission :
To be an integrated logistics service provider with a partnership approach with its clients.
as our personal responsibility and commitment are to create delight for the customer with impeccable personalized services"
Locations visited : PUNE Main business : CONSULTANTS HR executive met : NO
. We will create historical landmarks forming a strong edifice for the future overcoming all obstacles proactively. LTD.
"We shall adopt and internalize a work culture which demonstrates a 'We Can We Will'
attitude to reflect in our daily responsibilities so as to far exceed our objectives.
Type : MNC
Corporate Vision / Mission: "To be a conscious learning organization maintaining flexibility for change so as to
provide the most customized solutions. consistently striving towards market dominance. striving towards global market share whilst maintaining dominance in the domestic market through good HR practice and excellent customer service". Name of Companies : EDIFICE CONSULTANTS PVT.
Locations visited : PUNE Main business : INFORMATION TECHNOLOGY Department visited : BUSINESS DEVELOPMENT HR executive met : NO
. Name of Companies : INDIRA WEB TECHNOLOGIES PVT. services and solutions.
Total Strength: Type : MNC Corporate Vision / Mission : To help our clients meet their goals through our people. LTD.
The Problem Statement
Objective of the research
Scope of the study Significance of the study. Hypothesis (Minimum 2) Methodology adopted for the study Sampling technique used (why) Limitation or Terms of reference
They argue that availability of knowledge on cooperation possibilities reduce uncertainty.
. then what is the reason that not many initiatives have been undertaken so far? Despite the mutual benefits of sharing expertise and resources. .time. most companies and NGOs feel uncertain to cooperate.Problem statement
Corporate cooperation with a NGO (Non-Governmental organisation) is ideal to execute Social Responsible (SR) activities effectively in order to improve the company’s Corporate Social Responsibility (CSR). However.funds on cooperation possibilities and hesitancy are the important barriers to initiate mutual SR activities. suggest that absence of sufficient knowledge.
The exploratory research.
the main objective of this research is enhancing knowledge about the cooperation possibilities. Then uncertainty and risk to execute these mutual SR activities.Objective of research
‘Problem statement’ is concluded that there is a lack of
knowledge. their organisation and related issues. including their (organisation) characteristics and success factors. The research objective of this research is thus as follows: ‘Identify and investigate the possible cooperations between companies and NGOs that improve a company’s Corporate Social Responsibility through the execution of mutual Social Responsible activities.lack of time about the cooperation possibilities.’
. can be taken away. Therefore. by companies and NGOs to improve a company’s CSR.
Identification of the cooperation possibilities involves theoretical analysis. The combined answers of these investigative questions meet the main research objective completely.
.Research question :
The main research question follows from this objective:
‘What are the CSR activities taken by your company?’
What encourage you company to implement CSR practices?
To investigate all topics. embedded in the research question.
As a result. the research will promote this kind of cooperations by reducing uncertainty due to unavailability of knowledge by the cooperative companies and NGOs.Significance of study
Relevance of the research is explained with the description of contributions made to the body of knowledge and to practice. including their cooperation characteristics and related success factors. Contribution to the body of knowledge The research contributes to both science and society. The deliverables enhance knowledge on the cooperation possibilities between companies and NGOs in Social Responsible (SR) activities.
. it is not covered here. Although.Limitation
Limitations are identified with regard to the research scope. The research scope limits the generalisation of the research. Three issues restrict the research scope. These issues are: 1. Limitation of Social Responsible activities to socio-economic development activities
At first. Restriction to companies and NGOs as investigated cooperative actors 2. only cooperations. executed by companies and NGOs are focus of
analysis. the problem of validity is significant to the research design. The research scope defines the demarcation of the research area.
. Explain: Many of the companies are giving charity to the NGO’s but also
organising various events like blood donation camp.elemantry education programme etc.Hypothesis Testing
1.elementary education programme.many of the companies organising various events like blood
donation camp.health and nutrition programme.CSR activities are dominated by charity
donations: HO(null hypotheis):-Assuming that organization prefer donations.
Ha(alternative hypothesis):-Assuming that organization prefer other
Conclusion:.most of the organization prefer donation.
Biodiversity. CSR activities aim to strengthen the organisation
mainly for the benefit of its employees and the working environment. Explain: Health & Safety:-Improving employee and supervisor safety through Training. Conclusion:--CSR activities aim to strengthen the organisation mainly for the benefit of its employees. Energy Efficiency.
Best Practice and Team Leadership. Climate Change.Assuming that csr gives benefits to working
environment. Product Lifecycle & Innovation Then monitoring and verifying performance and setting targets for continuous improvements.
Explain: Environment:-Addressing Emissions.Assuming that csr gives benefits to employees.
CSR activities are dominated by charity
blood donation donation education health
TABLE OF HYPOTHESIS 2
employee working environment customer shareholder supplier community
infosys hsbc icici bank
4 4 4
3 4 3
3 3 3
1 3 2
1 2 1
4 4 4
5 employee working environment customer shareholder supplier community
.5 3 2. CSR activities aim to strengthen the organisation
mainly for the benefit of its employees and the working environment.5 2 1.5
4 3.5 1 0.
CSR Second Do Right by Your Stakeholders Revisit Your Reputation Understand How CSR Drives Performance. 70% of organization prefer donation. Boost Performance
Put Product Quality First.Findings
Innovation + Sustainability = Profit
Provide a positive working environment Reward and recognition Involve and increase employee engagement Develop the skills and potential of your workforce Evaluate and measure job satisfaction
.Suggestions for Improvements
Improving communication between departments
and individuals is a daily job. as this skill must be practiced and used by all levels of management in all situations to have best practices trickle down so every employee communicates comfortably and confidently.
Management is crucially adviced to rather focus on the
negative effects and shortcomings of not fulfilling CSRstandard to successfully attract a high quality workforce Understand adult learning theory. and implementing organizational development and training practices Build rapport and support for ongoing training programs develop management and reporting skills related to Return on Investment decision to communicate the corporation’s social engagement shall be well-considered up front. learning styles.
. and preferences as they relate to the preparation and delivery of instructional materials for adult audiences Design and administer various types of training evaluations Effectively utilize technology in planning. designing.
R. ButterworthHeinemann. (1999). Greenleaf Publishing.
Belkaoui. pp. Auditing & Accountability Journal.36-51. B. Nottingham: International Centre for Corporate Social Responsibility. 2009. Beretta. Puranik (2004): A Review of Corporate Social Responsibility in India. and Karpik. P. S. 2004. S. Ball.. A framework for the analysis of firm risk
. Determinants of the Corporate Decision to Disclose Social Information. 2(1). / R. 1989.277-323. Perspectives on corporate citizenship. 47(2). A.
Arora. Accounting. and Bozzolan.
Andriof and McIntosch (2001). B. Cause Related Marketing-Who cares Wins.. S. Journal of Accounting Research. University Business School
Arora. Market and Political/Regulatory Perspectives on the Recent Accounting Scandals.
International Journal of Multidisciplinary Research. (2004): India and Corporate Social Responsibility: An Explorative Review. in: Development: Journal of the Society for International Development . pp.
C. pp.. Case study: the trading activity..
Brammer. 145-154. S. Journal of Business Finance and Accounting..H. pp. A.177-189.
Bran.. Voluntary environmental
disclosures by large UK companies.
. pp. XII(27).. and Pavelin. 33(7). 2010.1168-1188.11-21. XII(27). C. 2006. pp. F. 3(7–8).N.639–647. Amfiteatru Economic. Internal drivers of
environmental performance. Organizations and Society. Accounting. Tănăsescu. I.. The role of environmental
disclosures as tools of legitimacy: A research note. and Haire.H.V. Amfiteatru Economic.
Cho. 2007. and Patten. E. C. C. 2010. D. Social Impact Disclosure and
Corporate Annual Reports.
Bowman. and Dascălu.. An
ontological-based model for competences in sustainable development projects: a case study for project’s commercial activities. Bodea. Organizations and Society. 1976. Elmas. and Rădulescu.M. Ioan. M. 1(1). pp. M. Accounting. S.
bus. The Accounting Review. Hillsdale. D. 1988. Auditing and Accountability Journal. Media richness. 2009.pdf> [Accessed 10 May 2010]. Voluntary financial disclosure by Mexican corporations. Phillips.pp. A. Third Asian Pacific Interdisciplinary Conference. An Investigation of the Initial Voluntary Environmental Disclosures Made in Korean Semi-Annual Financial Reports. 1987. C.
. and perceptions of corporate social responsibility: An experimental investigation of visual website disclosures.
Cho. pp.osakacu. [online] Available at: <http://www3. 2nd ed.. Chow. Hageman.533–541. 62(2). and Wong-Boren. ac.jp/apira98/archives/pdfs/28. J. Choi. and Patten.M. C. J. Cohen..S. user trust. Statistical power analysis for the behavioural sciences.. NJ: Erlbaum.H. Accounting. 1998. J.M. 22(6).. In: Osaka University... A.33–952.
. 26(3).87–199. 1996.L. Deegan.
. and Parker. Cowen. Communicating about corporate social responsibility: A comparative study of CSR reporting in Australia and Slovenia. A study of the environmental disclosure practices of Australian corporations. 1982.S. The
impact of corporate characteristics on social responsibility disclosures: A typology and frequency-based analysis. Golob. Davey. S. Accounting and Business Research..B. Palmerston North. Massey University. L. 2007.D.. C. and Gordon. H. Occasional Paper No 52. B. pp. Fererri. 12(2). J. Corporate Social Responsibility Disclosure in New Zealand: An Empirical Investigation.B. Accounting. pp.111–122.. Organizations and Society. U.. and Bartlett. L. 1987.