The

System Academic Administration

Communications Team Communications Team Communications Team

The team and Kathy: Handles policy-driven
administrative communications, internally and externally editing, communications planning communications strategy

• Peggy: First contact for writing,

• Kris: First contact for Web-driven • Amy: First contact for design
strategy, design issues and support datadriven strategy

• Gabe: First Contact for Web-based,

Communications planning planning
Peggy Rader System Academic Administration November 24, 2008

Communications planning
• Work plan • Needs assessment • Forms of delivery • Audience • End goals for communication • Budget

Day-to-day services

• Writing • Editing • Repurposing • Proofreading

Internal communications

• Presenting the strategic face of SAA • The Brief • E-mails

External communications

• Interface with U relations • Media Relations • Community relations • Legislative relations (local, state, federal)

Process
Content Client provided (edited for clarity, University style, audience appropriateness, etc.)

• Client requested (written, vetted by client,
proofread)

• Initial design/Web concept • Final Proofread • Client sign-off • Production and distribution/site goes live

Branding and new University policy new University policy
• All print and Web will bear the primary
branding of the University of Minnesota, including the tag line, “Driven to Discover” secondary to U of M and D2D primary palette

• Any other logo or wordmark must be • Maroon and gold must be part of

University style

• Capitalization • Serial commas • Use of Dr. • AP style

Measurement

• Return on investment • Coherence of message • Best practices for print
costs/distribution

Web Design
& Online Collaboration
Kris Layon System Academic Administration November 24, 2008

• Design Consultation
★ ★

Web Services

U Relations template + standards information architecture and navigation accessibility / usability assessment template design page and site construction

• Design Planning & Production
★ ★

Collaboration Services
• Content management (tools +
process)

• Calendaring • Blogging • Social networking

Web Analytics
• Tracks user behavior on your site:
what browsers they are using automatically upon request tune your web strategy what they are doing, for how long, and how often

• Can also tell us where they are and • Reports can be emailed to you • Using this data can help you fine-

Misc. Services
• Content editing, formatting, and
updating

• Online surveys & registration • Video; photo slideshows; audio /
podcasting

• Data-driven web sites
★ Projects with social and dynamic

data
★ Gabe will focus on this after me

Tips & Suggestions
• Contact early; rush projects
invariably suffer

• Think about communications goals
1.Why do you need a web site? • What do you want people to do
there?

• Are there specific goals or tasks?

• Is your web site part of a larger

communications strategy? (it should be!)

The Database-driven Web
Gabe Ormsby System Academic Administration November 24, 2008

What is a databasedriven site?
Technical definition

• A site that pulls information from a database
to generate pages on demand, rather than serving pre-existing documents.

• Not a particularly informative definition...

What is a databasedriven site?
Practical characteristics

• Database holds information for and about
individual “pages.” (More appropriately, “items of information.”) formed web pages or other elements as needed.

• Templates pull in data and present it as fully• Same data can be used multiple ways:
Menus, search listings, full pages, summaries.

What is a databasedriven site?
Additional Capabilities

• Site can be designed to allow visitors to put
information into the database as well as to retrieve it.

• Turns the web browser into a site writing,

editing, and organizing tool, not just a viewer. feeds, e-mail notifications about changes

• Reformat content and respond to activity: RSS

Content management
• The site itself becomes the tool for managing
site information.

• Content management powers can be narrowly
or widely distributed.

• Less need to craft each page. • Example: North Star STEM

• Collaborative content creation and information
sharing.

Social publishing and social networks

• Site users are invited and expected to contribute. • May center around particular subjects or selfselecting communities. “interaction-centered.” community.

• Continuum between “content-centered” and • Plan time to manage and cultivate the site and

Specialized applications
• Web-based tools designed around specific
personal or organizational needs.

• May include process logic (business logic) as
well as content management tools.

• Examples: Basecamp (project management),
Imagine Fund grant application process

What can we offer?
•Planning:
What approaches serve your communications needs and strategies? What steps are involved, what’s your time frame? What tools best fit your strategies and budget? What service model best fits? In-house development or finding internal or outside services. Building is just the beginning.

•Evaluation & comparison: •Implementation:

•Orientation & documentation:

Design Process
getting your message noticed (in a good way)
Amy Kalbrener System Academic Administration November 24, 2008

bookmarks

notecards

save-the-date cards

envelopes (including mail merge)

books

brochures

posters

2008 Maroon Award Winner
invitations

2007 Maroon Award Winner

program

invite

conference materials
nametag

workmarks & disclaimers

Text Text Text

(at least concerning printed materials)

reducing your environmental impact

printed on 100% recycled paper

We can do more
• Getting print quotes. • Working with the printer from beginning
to end. needs.

• Determining what will work best for your • Creating E-mail and web formated pieces. • Finding designers, photographers,
illustrators.

• Integrating web/print look.

Plan ahead
• Who is the audience? • What do you want to accomplish? • What impression do you want to make? • What is the budget? • What is the deadline? • Are there designs you like? • Quantity you will need? • Will there be web needs as well?

Tips & Suggestions

• Contact me 1 to 2 months before the
deadline.

• Know the audience. • Have text finalized before the design work
begins.

Best practices
When you are the designer.

• Use no more than two fonts. • Do not use bold, italics, or underlining more
than necessary.

• Do not use all caps more than necessary. • Proof read. • High quality photos. • Simple fonts. • Simple images. • Simple.

Examples
good/bad design good/bad design

good bad

Examples
good/bad photos good/bad photos

good

bad

Get to know us better
• Mini focused design/web workshop. • Web updating tutorials. • Content Management training. • Editing help.

• Kathy: Handles policy-driven

The team

communications, internally and externally editing, communications planning communications strategy

• Peggy: First contact for writing,

• Kris: First contact for Web-driven • Amy: First contact for design
datadriven strategy strategy, design issues and support

• Gabe: First Contact for Web-based,