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LamCards Pvt. Ltd.

Roll no-11341to 11350

Vision
• To become a top card provider in India.

Mission
• To provide best quality cards at reasonable prices.

Types and Uses of Plastic Cards  Magnetic swiping banking cards  Loyalty Cards  New Mobile Connections  Cash Cards  Corporate Identification  Smart Cards Carrying Information  Cash – cum – loyalty cards .

from various sectors The demand comes from  Banking industry  Retail industry  Telecom industry  Other industries .Market  There is a huge demand for plastic cards.

Major Players  Venture infotek  Electra card services  Done card  Loyalty research and solutions  New line Enterprices  Card tech  Kapsons India International  Plastro cards .

Our Business Model Our Product  RFID Cards  Magnetic Strip Our Target Customers •Schools •Colleges •Companies Cards Location •Pune •Mumbai •Nashik .

SWOT Analysis Strength RFID cards not prevelant More Customized Low price Weakness Pretty competitve market for magnetic strips Opportunity Untapped eduction institution Banks going to rural area Threat Inferior cards from china .

Segmentation &Targeting RFID Type Magnet ic strip Less than 50 people 50 – 300 people 300 – 1000 people >1000 people Number of student or employee per institute .

Marketing Strategy  Corporate mail  Telephonic Enquiry  Pilot project at client end  Social media * .

Manufacturing Process  Designing of card o Printing on PVC sheets magnetic strips other demanded  Cutting into pieces suitable for lamination  Lamination  Sizing as per specification .

000 1.) Printing Machine PVC (420-500 cards per hr.00.000 .000 Embossing Machine Magnetic strip encoder Laminating machine 17.) Price 2.000 1.00.Machines Particulars CNC cutting Machine 1200*1500 mm (180-190 cards per hr.000 10.00.50.

000 cards per annum  Operating capacity – 45.000 cards per annum  Operating at 50% capacity – 5.00.Capacity of the plant  Total Production capacity – 11.50.000 cards per month .

 100000 cards can be made from 1 ton of sheets  That comes to approximately 2 Rs.000 2.000 Rs.000 Rs. 30 per piece Lamination Plastic sheet Magnetic strip RFID Chips .25. Per card Raw material PVC-ABS blend plastic Ink 67.000 8.50.Raw Materials required PVC ABS blend plastic sheets  Cost per ton 1.500 9.

000 20.Manpower Requirements Workman Number of employees Salary per month Technicians Cleaner Sales person Manager 4 1 2 1 10.000 6.000 .000 15.

8 41 . Laminating Plastic Sheets Manpower SGA 67.000 8.000 76.500 Cost of 45000 units Cost per unit of card Profit margin @ 20% Selling price per unit of card 34 6.500 9.50.30.000 20.Costing – RFID card Particulars Amount PVC Sheets Ink RFID Chip @ 30 Rs.000 13.000 15.

000 1.Costing – Magnetic Strip cards Particulars Amount PVC Sheets Ink Magnetic Strip Laminating Plastic Sheets Manpower SGA 67.500 9.000 76.6 9.80.000 20.6 .000 3.000 8.60.500 Cost of 45000 units Cost per unit of card Profit margin @ 20% Selling price per unit of card 8 1.

18.20.Yearly production : RFID cards : 2. 1.16.000 units Revenue earned : Yearly : 5.50.000 units = Rs.24.000 .000 units Magnetic strip cards : 3.

000 Initial Investment – Land 600sq ft. @ 6000 – 36.00.000  Debt – 36.000 Interest for 1st year – 3.40.00.60.51.Financials  Equity – 21.00.750 .000 Net Working Capital – 4.000 Machines & setup cost – 16.

Future Prospects  Planning to move towards Banking card segment  Expansion plans – to set up plant in Delhi . bangalore and other cities . .