Developing PR Skills

Miel Orquiza Abdon

Effective Communication
helpguide.org

Effective Communication
Effective communication helps us better understand a person or situation, enables us to resolve differences, build trust and respect, and create environments where creative ideas, problem solving, affection, and caring can flourish.

Effective Communication Skills

Listening 2. Nonverbal communication 3. Managing stress 4. Emotional awareness
1.

Effective Listening Tips

Focus fully on the speaker Avoid interrupting or trying to redirect the conversation to your concerns Avoid seeming judgmental Show your interest

Improve Reading Nonverbal Communication Practice observing people in public places Be aware of individual differences Look at nonverbal communication signals as a group

Improve Delivery Of Nonverbal Communication

Use nonverbal signals that match up with your words. Adjust your nonverbal signals according to the context. The tone of your voice should differ (child vs. adult). Take into account the emotional state and cultural background of the person youre interacting with. Use body language to convey positive feelings

Dealing With Stress During Communication

Recognize when youre becoming stressed. Take a moment to calm down before deciding to continue a conversation or postpone it. Bring your senses to the rescue and quickly manage stress by taking a few deep breaths, clenching and relaxing muscles, or recalling a soothing, sensory-rich image, for example. Look for humor in the situation. Be willing to compromise. Sometimes, if you can both bend a little, youll be able to find a happy middle ground that reduces the stress levels for everyone concerned. Agree to disagree. Take a quick break and move away from the situation.

Emotional Awareness Can Improve Communication

Understand and empathize with what is really troubling other people. Understand yourself, including whats really troubling you and what you really want. Stay motivated to understand and empathize with the person youre interacting with, even if you dont like them or their message. Communicate clearly and effectively, even when delivering negative messages. Build strong, trusting, and rewarding relationships, think creatively, solve problems, and resolve conflicts.

PR Is An Art Of Demonstration
When you just say that you care and are sorry, people are cynical. When you DEMONSTRATE compassion and caring in a dramatic and distinctive way, people not only believe your message but also pay attention to and remember it.

PR Is An Art Of Demonstration
Customer service surveys show that, if a customer has a problem but you resolve it quickly and correctly, the customer actually becomes more loyal to you than he was before the problem occurred.

6 Tips For Great Customer Care

Josh Hall, http://www.simplybusiness.co.uk

1. 2. 3. 4. 5. 6.

Encourage a culture of care Keep your promises Identify needs Start with a 'yes Learn how to apologise Listen to feedback

Encourage a Culture of Care

Josh Hall, http://www.simplybusiness.co.uk

Explain to your staff why customer care matters. Every individual in your business should understand that the success of the firm (and, therefore, their own employment prospects) depend on the happiness of your customers.

PR Crisis Is A Red Alert

Make the situation a management priority. Have plans in place before crises happen. If you wait until they happen before creating a plan, youre too late. Respond with same-day speed. Tomorrow isnt good enough

Improving Work Areas

Chris Miksen http://smallbusiness.chron.com

How to Improve Working Areas

Step 1-Survey employees about workplace conditions. Step 2-Perform a comprehensive safety check for each area.

How to Improve Working Areas

Step 3-Assess each area for cleanliness. Step 4-Cut down on workplace noise. Step 5-Add dcor and pleasant smells to the workplace.

An Art Showcase
"There is a feeling of peace and calm, like being in a museum or gallery, but when you walk to the back it is bustling with activity. - Robins. Keenen

How to Improve Working Areas

Chris Miksen http://smallbusiness.chron.com

Step 6-Add vending machines, bottled water and break rooms to enhance employee benefits and help them relieve stress during the work day.

Staging Publicity Events

Public Relations for Dummies, 2nd edition

Special Events That Not Only Draw Big Crowds But Also Gain Publicity Tie the special event to current

events or news. Tie the special event to a holiday, anniversary, or other observance. Make your own news.

Organizing Events

The Holidays create a great PR opportunity for many clients looking to build their brand, and take advantage of the largest shopping days. www.inlandempire.us

Special Events That Not Only Draw Big Crowds But Also Gain Publicity Involve local celebrities.

1-Abilidad: BirthdayOutreach with Amanda of Survivor Philippines 2

Special Events That Not Only Draw Big Crowds But Also Gain Publicity Feature an unusual,

interesting, or creative event as part of the day.

Planning the Event and Logistics

Determine

the number of attendees, the location, and the exact time and day of the event early in the planning process. Visit the event site as early as possible in the planning stage, both before and during the creative process.

Planning the Event and Logistics

Do

a mental walk-through of the event from start to finish. Communicate regularly with all vendors, participants, and volunteers to make sure that theyre on schedule.

Planning the Event and Logistics

Make

a rough floor plan of the

event. Write down everything. Make an agenda or time line for the event itself. At a pre-event meeting, give all staff and participants an information package.

Going Public in Cyberspace: Your Web Site

Public Relations for Dummies, 2nd edition

Top 3 Things Journalists Want To Find Quickly When They Visit A Site deep financial information (for public companies), a file of historic press releases, and readily available contact information

Things Journalists Want To Find Quickly When They Visit A Site

Company background/history Key management Press release archive Financial information Product/service catalog Article/white paper library Trade show list Locations/facility information

Company Background
What the company does Mission statement Industries/applications Philosophy Founders and an explanation of how the company got started Historical markers and milestones Philanthropic events and charity sponsorships

Company Background

Key Management
Where managers hail from Individual biographies/background Responsibilities Contact information Links to their e-mail addresses

Key Management

Press Release Archive

Chronological listing (most recent first) of release announcements, including the date of the release followed by the title Downloadable photos of your products E-mail link and phone number of your PR manager or main media liaison E-mail hot links to press contacts, resources, or quoted sources, when applicable, within the body copy

Press Release Archive

Financial Information
Key current financial data for the year and by quarter (taken from annual and quarterly reports) Historic financial information

Financial Information

Financial Information

Product/Service Catalog
Product or service descriptions and specifications Up-to-date pricing and availability Mini product photos you can click on for larger views and more information

Product/Service Catalog

Article/White Paper Library

Include HTML or PDF color images of the covers of major magazines where your company has been featured in a cover story. Provide links to these articles if theyre posted online at the publications Web sites. Provide links to the e-mail addresses of the authors of those articles

Article/White Paper Library

Trade Show List

Shows that the company attends, promotes, or sponsors Links to releases associated with shows Links to specific trade show sites or sponsor sites An option to schedule a booth visit

Trade Show List

Locations/Facility Information

Maps to headquarters and major regional facilities, including sales offices Links to an online map source (such as MapQuest [www.mapquest.com],Yahoo! Maps [http://maps.yahoo.com], or Google Local [http://maps.google.com]) for more detailed directions Site capabilities (what is manufactured there or major activities/services) Number of employees at each facility Links to e-mail addresses of facility managers or key authorities for each site

Locations/Facility Information

Avoiding Speed Traps

Dont

use snazzy graphics that take too long to download. Dont emphasize entertainment (animation, special effects, graphics)over content (information), especially on business-tobusiness sites.

Ensuring Your Site Is UserFriendly

Navigation: Navigation is how a visitor finds his way around your site. Readability of text: Content on your site needs to be readable. Font types: Arial, Verdana, and Tahoma Font size: minimum of a 10-point font. Color contrast: The contrast between the text color and its background is very important for legibility.

Ensuring Your Site Is UserFriendly Scanability inverted pyramid style-the most important information in the first sentence chunk your content into small pieces-keeping sentences to less than 20 words and paragraphs to no morethan six sentences.

Ensuring Your Site Is UserFriendly Content Well-organized Keep the information fresh and up-to-date.