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strength.
Raphael le Masne de Chermont
AUTOCRATIC LEADER
with narcissistic elements | engages attention and power | egotistic need for power and admiration | flamboyant personality | high on aspirations | cultural oriented
"The aim is to glorify China, to bring its traditions the recognition they deserve," he says with a gesture that sends cigar ash flying. "I want to create an empire."
INFLUENCES
Personality
Culture
| Entrepreneurship | University Professor | Chinese Culture | Anglo-Saxons Culture
Human Nature
DEMOCRATIC LEADER
| favors decision-making by the group | modern and visionary approach | integration of various cultures into the management
My cultures way
CULTURAL DOMINANCE
CULTURAL SYNERGY
MADE IN CHINA
MADE BY CHINESE
OF CHINA
CULTURE OF CHINA
CHALLENGES
| Entering new markets | Gaining acceptance of wealthy non-Chinese customers | Regaining the market share in China
CHALLENGES
| Regaining the market share in China
COLLECTIVISTIC
INDIVIDUALISTIC
CLOSED CULTURE
REMEDIES
| Collaborating with top fashion designers | Combining Chinese culture with European designs | Start lines of products more affordable | A new clothing niche, with wedding gowns | High profile collaboration with celebrities
POTENTIAL FUTURE
| Digital on-line campaign City Chic | Launch of a new music collection | Shanghai Tang cafes, providing fine dining experience | Home decoration service | Formulation of Mandarin Color society
THANK YOU