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Supply Chain


Group 4
Hatgine Kishor
Ketan Singh
Sumit Dhiman
Arun Sharma

the consumer awareness has increased.In a Nut Shell • Post 1991 period.Indian Retail. • Convenience in food shopping and consumption (rising income levels) Present Position- • USD 300 billion market • Organized retail accounts for merely 2% to 3% • Contributes 20% to India’s GDP • Expected to grow @ 25-30 % YOY 2 .

Supply Chain Management • A supply chain is a network of facilities and distribution options that performs the functions of procurement of materials. transformation of these materials into intermediate and finished products. 3 . • Helps Businesses to improve efficiency and reduce costs. and the distribution of these finished products to customers.

• Turnover of Rs 65 cores in 2007 • 14 stores across Bangalore. 4 . distribution and export of fresh Fruits & Vegetables(F&V) under the name "Namdhari's Fresh". • After the success in seed world.Namdhari’s Fresh (NF) Overview - • A unit of Namdhari's Seeds started in 2000 at Bangalore. • Central Ware/pack House in Bidadi. • Market leader in Indian Vegetable Seed Industry and a leading Exporter. Namdhari's have diversified into the production.

• Delivering & Returning: Process of delivering right quantity at right place at right time & returning the damaged goods back to warehouse for dumping 5 .e. conversion of procured goods into usable form or saleable form.Functions of Supply Chain • Planning: Ability to make accurate forecasts regarding their demands in near future • Sourcing: Process that helps companies analyze how they purchase products and services to lower costs & improve profits • Making: Processes that transform a product into a finished state i.

Grading. Sorting. Packing and Labeling 6 .SC under own production Cleaning.

Packing and Labeling 7 . Grading.SC under contract farming Cleaning. Sorting.

allocation of suppliers to plants • Decisions assume the existence of the facilities 8 . There are four major decision areas in supply chain management 1) Location • The geographic placement of production facilities.Strategies for Supply Chain Management A supply chain is a network of facilities and distribution options that performs the functions of procurement of materials. then other possible paths 2) Production • What products to produce. stocking points. and sourcing points • Number. transformation of these materials into intermediate and finished products. and which plants to produce them in. and location of these are determined.

• Geographic location play vital roles in such decisions Free Template from www. 3) Inventory • Control right quantity of the fruits and vegetables all the time in warehouses as well as in the stores • High and low demand of the goods according the time frame and various seasons • Keep records of gain and lose 7) Transportation (distribution) • Minimize the transportation cost • Closely linked to the inventory 9 .Strategies… contd.

sales and marketing forecasts. Provides organizations with indications of how well they are performing in relation to their goals. 10 .inventory management. production scheduling. Financial resources .managing capital funds and cash flow. Human resources . training and development. Areas of Control Physical resources . quality control. public relations. Information resources .selection and placement. Provides a mechanism for adjusting performance to keep organizations moving in the right direction.Control systems Control The regulation of organizational activities so that some targeted element of performance remains within acceptable limits. performance appraisal and compensation. collection and payment of debts. environmental analysis. and equipment control.

Deviations will be found out and measures will be taken to control these deviations. 11 .Control Systems in Supply Chain Management Finance functions in supply chain management: • Forecast and keep tab on sales • Re-examine your forecast • Estimate transportation cost • Sundry Expenses • Communication expenses • Allocation of funds • Proper sales reports The main areas of Financial control in Supply Chain Management is the management of funds and cash flow. It includes evaluating the financial performance and comparing it with the budgeted figures.

It will also include measuring their performance against the targets set for them and rewarding them based on the same.Human resource functions in Supply Chain Management : • Decide the work force requirement • Identify strength and weakness of each sub-ordinate • Divide them into teams • Create competitive atmosphere • Create team leader • Resolve conflicts • Motivate sub-ordinates • Evaluate performance • Delegating work • Rewarding good performance • Communicating plans Controlling the workforce will require activities such as motivating the employees to increase their efficiency and help them achieve their targets. 12 .

13 . for example to advertise at the right time during the festive seasons.Marketing functions in Supply Chain Management are: • Source producers • Negotiate with different suppliers to get the best deal • Keep changes in demand updated with the suppliers • Discounted offer at festive seasons • Special offer for regular customers • Promoting the products • Put hoardings • Advertisements in Newspapers. Magazines and Television • Watch on competitors moves Control over the marketing functions will include ensuring adequate advertising whenever required.

Regular audits will be done to keep a check on the quality maintenance in the warehouses and the store logistics.Control over Physical Resources The main area of control over Physical resources includes the Inventory management and quality control. Free Template from 14 .brainybetty. These audits will measure the validity of the quality check processes time to time with respect to the standards that have been set.

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