Comparison of Famous Health Drinks

Manish Dwivedi … Ankit Jaiswal … Ravi Bhushan … Rohit Saxena

Research Objectives Find the most preferred Health Nutritional Drink .

Methodology The Survey will be conducted in two phases 1. Main Survey (Sample Space: 50) Methodology • Face to Face interview with structured questionnaire • Target respondents : 17-21 (age group) • Methods – – Graphical Representation – Hypothesis Testing – Correlation Analysis . Pilot Survey (Sample Space: 10 ) 2.

Findings of the Research Reasons for Liking Taste Advertiesments Nutritional Value Packaging 0% 0% Price Brand Loyalty 30% 0% 10% 0% 0% 60% .

Findings of the Research Likings of the Respondants Boost Bournvita Complan Horlicks 10% 20% 10% 60% .

Findings of the Research Brand Tagline Awareness Boost Bournvita Complan Horlicks 20% 50% 30% 0% .

Findings of the Research Consumer Choice before & after seeing the Nutritional Values Before 6 4 2 1 1 1 1 0 0 4 After Boost Bounvita Complan Horlicks Others .

Findings of the Research Don't get a preferred drink at the retailer Get any other drink 30% Go to any other retailer 70% .

Hypothesis Testing NULL Hypothesis – (H0) Boost is the most preferred brand among the consumers. H0 : Boost Preference >= 50% ALTERNATE Hypothesis – (H1) Boost is not the most preferred brand H1 : Boost Preference < 50% .

.Correlation Is there a relation between the Advertisement Tagline and the Sale of the Health Drink.

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