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City Skyline of India – Neighbourhood Series 2008-09 – Top cities

City Skyline of India Neighbourhood


Series

2008-09

Top cities - neighbourhood profiles


Purpose

How does the profile of consumers in Uttam


City Skyline of India – Neighbourhood Series 2008-09 – Top cities

Nagar compare with that of Kondli, in Delhi?

How does Greater Kailash 1 compare with


Vasant Vihar?

How do Koramangla in B’lore, Goregaon


Dindoshi in Mumbai and Saket in Delhi
compare with each other?

Target customers across geographies


What it contains

 For the top cities of India


City Skyline of India – Neighbourhood Series 2008-09 – Top cities

It divides the top cities into 100+ neighbourhoods


each. Once identified, it provides consumer
profiles for each of these
 Demography
 Number of Households in 6 Annual Income
Categories
 Population in each of the above 6 Annual
Income Categories
 Consumer markets
 Annual aggregate disposable incomes of
Households
 Annual aggregate expenditures of
List of Indicators
For every Neighbourhood
City Skyline of India – Neighbourhood Series 2008-09 – Top cities

Households in Income Category Population in households with


Rs. <75,000 Annual Income
Population of < Rs. 75,000
in households with
Household in Income Category Annual Income of Rs. 75,000 to
Group Rs. 75,000-1,49,999 Rs.1,49,999
Population in households with
Household in Income Category Annual Income of Rs. 1,50,000-
Group Rs. 1,50,000-2,99,999 2,99,999
Population in households with
Household in Income Category Annual Income Rs. 3,00,000 -
Group Rs. 3,00,000 - 4,99,999 4,99,999
Population in households with
Household in Income Category Annual Income Rs. 5,00,000-
Group Rs. 5,00,000-9,99,999 9,99,999
Population in households with
Household in Income Category Annual Income Rs. 10,00,000 and
Group Rs. 10,00,000 and above above
Total number of Households Total Population
List of Indicators
For every Neighbourhood Annual Total estimated Consumption Expenditure
City Skyline of India – Neighbourhood Series 2008-09 – Top cities

Annual Disposable Income of Households of Households with Annual Income of < Rs. 75,000
with Annual Income of <Rs. 75,000
Annual Total estimated Consumption Expenditure
Annual Disposable Income of Households of Households with Annual Income of Rs. 75,000 to
with Annual Income of Rs. 75,000 - Rs.1,49,999
1,49,999
Annual Total estimated Consumption Expenditure
Annual Disposable Income of Households of Households with Annual Income of Rs. 1,50,000
with Annual Income of Rs. 1,50,000 - to Rs.2,99,999
2,99,999
Annual Total estimated Consumption Expenditure
Annual Disposable Income of Households of Households with Annual Income of Rs. 3,00,000
with Annual Income of Rs. 3,00,000 - - 4,99,999
4,99,999
Annual Total estimated Consumption Expenditure
Annual Disposable Income of Households of Households with Annual Income of Rs. 5,00,000-
with Annual Income of Rs. 5,00,000 - 9,99,999
9,99,999
Annual Total estimated Consumption Expenditure
Annual Disposable Income of Households of Households with Annual Income of >
with Annual Income of Above Rs. Rs.1,00,000
10,00,000
Annual Total estimated Consumption Expenditure
Total Annual Household Income of of Households
Households
List of Indicators
For every Neighbourhood Annual Household Expenditure on
City Skyline of India – Neighbourhood Series 2008-09 – Top cities

Annual Total Household estimated Savings of food


Households with Annual Income of < Rs. 75,000
Annual Household Expenditure on
Annual Total Household estimated Savings of fmcg
Households with Annual Income of Rs. 75,000 to
Rs.1,49,999 Annual Household Expenditure on
Annual Total Household estimated Savings of durables
Households with Annual Income of Rs. 1,50,000- Annual Household Expenditure on
2,99,999 Misc goods & services
Annual Total Household estimated Savings of Annual Household Expenditure on
Households with Annual Income Rs. 3,00,000 -
Clothing & Footwear
4,99,999
Annual Total Household estimated Savings of Total Market Size
Households with Annual Income Rs. 5,00,000- Annual Per Capita Income of
9,99,999 Households
Annual Total Household estimated Savings of Annual Per Capita Savings of
Households with Annual Income Rs. 10,00,000
Households
and above
Annual Total Household estimated Savings of Annual Per Capita Consumption
Households Expenditure of Households
City Skyline of India – Neighbourhood Series 2008-09 – Top cities

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