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Project of Marketing Plan for New Product Launch

Presented to: Ms. Subhash Yadav

Presented by: Tejas Patel (1159) Jenish Mehta (1143) Jayraj Atodariya(1135) Aman Panchal(1106)

Introduction
Company name:

CHERRY fruit juice (PVT) Limited Company Company logo:

Product name:

KASMIRI JUICE
Product logo:

The CHERRY COMPANY


Vision

Be the global leader in customer value


Mission

To set world class standard in juice industry through providing a diverse range of high quality products that are prepared in according with satisfy customers tasting and need and serving the society

Introduction To Kasmiri
People started too perished under the scorching the

heat of summer in our country they need of energy drink to refresh themselves Kasmiri is a fresh juice product. It provide energy and keep fresh when feel weak and tired after doing lot of work in whole day. It contains vitamin and proteins which is useful energy sources. Vitamins gives freshness and proteins are the energy cells that are recharge the human body so they work at their maximum. The students employee and workers all field of humans become tired due to the work burden and

Slogan

Refreshing the world


Ingredients are:

- Cherry ,Mango, apple, Orange, banana, grapes


mix - Artificial colors -Stabilizers -Ascorbic acid -Beta carotene -Sugar Objectives - To increase market shares - To increase the length of product line -To increase profit -To satisfy customer -To face the strong competitors

Current Market Situations


Kasmiri is fresh juice product that is going introduce in Local market. We are focusing to all levels are generation. The price of Kasmiri is moderate because it is for all Market segmentations The consumer of Kasmiri consists of the followings: Geographic: zone (Area) Demographic: Kids Elders Patients, Etc. Our competitors The Kasmiri is currently facing very competitive environment. Because already in market following compotators are: - Frooty

Product review

The KASMIRI is available in 250ml & 500ml size and in different flavors Cherry Banana Mango Grapes Mix Orange Pineapple

SWOT Analysis
Strengths:

- New technology plant - Quality product - Specialist available for specialize task jobs - Hire experience staff - Medical income of employee - Targeted to low and middle class people - Reasonable price - Expiry date above six months

Weakness
New in juice industry

Small distribution network


Strong competitors No market share Limited experience of customers

Opportunities
Increase the distribution network

Acquiring the new technology


Market is very big and attractive Take over the distributor Increase demand of high quality of product due to

Lahore being a develop city

Threats
Political instability

New entrance of exiting competitors


So many competitors Retaining consumers Economic instability Increase of general sales tax Development of plant

Marketing Strategy and Objectives


Positioning strategies

We want to put our image an on in the consumers mind as compare to competitors product. We want to target the high school collage and graduate students and government sector that have to work hard and need to Refresh them an instant,
Targeting

We will target the following customers Kids Youngsters Mature Old age persons

Marketing Mix
Product Product variety Cherry ,Orange, Grapes, Mango, Banana, Mix fruit, Apple Quality Implementing high quality standards Getting high quality raw materials Fresh original fruit juice Excellent in taste Gives freshness

Communication plan
Promotion: Actually promotion is the first step when we are launching a product. But we make its strategy in last because we want our good image in the mind of our customers. Criteria for promotion: Our main objective to provide: Awareness Knowledge Liking Preference purchasing Core sources of promotion: electronic media print media cable network billboards hoardings

PLACE
Distribution reviews

Thank You