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certification marks is that the former may be used only by particular The certification mark may only be used in accordance with the enterprises while the latter defined standards. e.g. ISI, AGMARK, Hallmark etc. may be used by anybody who complies with the defined standards.
Criteria of protectability
Sign to be a trademark should reasonably standard throughout the world. Capability to distinguish the products or services of one enterprise from the products or services of other enterprises. Lack of misleading character and should not violate public order or morality.
Requirement of distinctiveness
Common words from everyday language can also be highly distinctive if they communicate a meaning that is arbitrary in relation to the products on which they are used. The distinctiveness of a sign is not an absolute and unchangeable factor. Depending on the steps taken by the user of the sign or third parties, it can be acquired or increased or even lost.
Distinctiveness depend on the understanding of the consumers, or at least the persons to whom the sign is addressed.
Generic terms
Descriptive signs
Other signs lack of distinctiveness Reference to geographical origin Foreign Script and Transliterations
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Geographic limit
Non competing and non confusing use
Registration procedure
References
Basic fact with correct links.pdf; United states Patent and Trademark office; oct 2010. Accessed on 04/03/2012, 8.31p.m. Website URL: www.uspto.gov/trademarks/basics/BasicFacts_with_correct_links.pdf Patent and Trademark guide in India, e-book; by Advocates & Corporate Legal Consultants Trade Mark & Patent Attorneys. Accessed on 04/03/2012, 8.20 p.m. Website URL: www.indiajuris.com/pdf/ptbook.pdf http://chillingeffects.org/trademark/faq.cgi. Accessed on 27/04/2012, 7.30 p.m. http://ezinearticles.com/?The-Difference-Between-Patent-andTrademark&id=1243535. Accessed on 27/04/2012, 8.23 p.m.
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