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CHECKING IN

WITH CUSTOMERS
@NihalMeht

695,000 STATUS
UPDATES

6,600+ PHOTOS

20,000+ NEW
POSTS

98,000+ TWEETS

2100+
CHECK-INS

source: Business Inside

BIRTH OFLBS

BIRTH OFLBS
A Location-Based Service (LBS) is an information or entertainment service, accessible with mobile devices through the mobile network and utilizing the ability to make use of the geographical position of the mobile device

IM HERE

THIS YEAR

744,600 459,900 328,500

1,000,000,000 CHECK-INS/ MONTH

WHERE DO THEY COME FROM

source: eMarketer

HOW DO I ACTIVATE?

What is it?
Mobile App Consumer gaming and rewards program

What is it good for?


Consumer gaming Unique retail experiences

Who has used it?

What is it?
Location Enabled Networks SMS Rewards and offers

What is it good for?


Geo targeted offers Push notifications

Who has used it?

What is it?
Mobile Application Gaming and Loyalty program

What is it good for?


Driving loyalty with gaming In-store redemption

Who has used it?

What is it?
Largest Location Based Service Check-in App

What is it good for?


Rewarding consumers with specials Reaching early adopters

Who has used it?

LOYALTY COUPONS

N STORE ACTIVATIONS

CROSS UP SELLING SELLING MOVING CPG

CONTESTS & GAMING

PHARMA RETAIL
Goal
Drive consumers to visit Walgreens Social Feeds to participate in flu shot gifting. Drive awareness of flu shots at Walgreens

Execution
Target consumers who checked in with real-time messaging to drive to social
feeds to vote and participate in program in two click.

Results
CTR% Cov% Opt%

67

32

.2

LUXURY RETAIL
Goal
Increase awareness of new location opening Drive consumers to attend and shop during opening weekend

Execution
Target consumers who checked-in to the shopping center where the new location
was opening two weeks before opening day with high-value offers and compelling activity invites.

Results
CTR% Cov% Opt%

200

40

Goal Execution

HEALTH & BEAUTY

Drive sales of summer products and ROI online

Target consumers who checked-in to the shopping center where the new location
was opening two weeks before opening day with high-value offers and compelling activity invites.

Results
CTR% Cov% Opt%

70

25

.5

BIG BOX RETAIL


Goal
Increase sales during weekend holiday sales Drive awareness round layaway options and giveaways

Execution
Retarget consumers who had checked-in to national locations and competitive
locations for the past 12 months with highly contextual and targeted mobile banner advertising

Results
CTR% Cov% Opt%

.8

27

IM HERE