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Nguyễn An Thư
Nguyễn Anh Dũng
Lê Thanh Tùng Bùi Duy Tấn
INTRODUCE PRODUCTS COMPETITOR MARKETING CONCLUSION .
INTRODUCE ABOUT TRUNG NGUYEN CORPORATION • It launch in 1996 • In 2003 G7 was born and export G7 to many country in the world • Within ten years. TN coffee has become a powerful corporation with range product G7 .
PRODUCTS Diamond Collection .
PRODUCTS Weasel .
PRODUCTS G7 3 in 1 .
PRODUCTS G7 Hazelnut .
this is a potential market with 1/3 of total consumer demand for coffee in the country .COMPETITORS • In VN.
COMPETITORS • Before 2003. Nescafe 56%.4% and 5. Vinacafe 38. 3% for other brands. TN launched G7 • In2004. Vinacafe 31% and 27% for G7. • In 2003.6% for other brands. . Nescafe only 39 %.
MARKETING All of Trung Nguyen Product are accepted by the customers. .
“We want to increase the competitiveness of Vietnamese coffee products on the world market and promote G7 as a brand name that comes from Vietnam. Dang Le Nguyen Vu . Dang Le Nguyen Vu. Trung Nguyen’s General Director. said. the second largest coffee exporter in the world”.
MARKETING • Trung Nguyen has a nationwide distribution network of 400 retail coffee shops. . including the US. • The company exports its coffee products in 16 countries. Germany and Russia.
modern and traditional Trung Nguyen brands. system franchise offers more depth because of the special culture of specific products. Trung Nguyen has become a corporation specializing in coffee products with high quality coffee roasters. instant coffee and the G7. and other products. .TRUNG NGUYEN CORPORATION After 16 years of development.