This action might not be possible to undo. Are you sure you want to continue?
Prof. Sudipto Bhattacharya
Thoughts from a Global Indian of
all ages and times
The human world is made one, all the countries are losing their distance everyday, their boundaries not offering the same resistance as they did in the past age. Politicians struggle to exploit this great fact and wrangle about establishing trade relationships. But my mission is to urge for a world-wide commerce of heart and mind, sympathy and understanding and never to allow this sublime opportunity to be sold in the slave markets for the cheap price of individual profits.
Paris, May 3, 1930
responsibility in hands of relatively small number of international and global corporations • Need for new social partnerships between corporations.Five reasons to pay visit • The globalization of markets • The establishment of the knowledge economy • The omnipresence of global communication technology • The coalescence of power. states and civil society seeking solutions to local and global problems .
Addressing the host Corporate citizens or Organizational citizens? Corporate citizenship applies to all organizations. and the implication that it applies purely to the private sector is misleading. We live in a society of organizations and the concept can be renamed as organizational citizenship .
Discretionary The company that also finds it necessary to argue that it „does no harm. Pro-active Identifies themselves as pro-active agents of positive social change delivering both private profit and public goods. child prostitution and slavery. . many are SMEs.Various Lifestyles of Organizational Citizens Avoidance Companies operate in areas such as illegal drugs.‟ Compliance Vast majority of legally incorporated companies.
not the company . that this is the responsibility of the purchaser.Checking the real life of Organizational citizens • All sorts of activities contribute to a good society based on fundamental rights and the delivery of public goods • In this age of apparent rising transparency and accountability. or that if they do cause harm. many companies which wish to prove that their activities do no harm.
Bones of Contentions • Corporate citizenship has many cultural variants as a result of divergent capitalisms and much of the current debate and literature fails to recognize this reality • The core values and operating practices of many corporations and other organizations are antithetical to the possibility of becoming good corporate citizens serving the common good. selfcentered and non-altruistic as many individuals . They are selfish.
Different Ethical Views on Social Responsibility Communist View Advocates an imposition of social responsibilities through legislation or force Capitalist View Business should not have any responsibility beyond obeying certain legal codes in achieving its goals Trusteeship View Enjoy the wealth by renouncing it. then anticipates and finally creates new public expectations by setting and following moral standards . Earn your wealth but understand that it belongs to the people Pragmatic View First caters.
Corporate Social Responsibilities towards different groups Consumers and Community Employees and Workers Shareholders and other businesses State .
Realizing corporate citizenship • • • • • • • • Good governance Stakeholder management Political and social awareness Responsible supply chain management Human rights Business ethics Pollution prevention Product stewardship and clean technology .
targets. rewards and incentives beyond traditional markers of achievement .Institutionalizing corporate citizenship – individual level • Provide training on citizenship issues. tailored to employees‟ needs in the work and management environment • Use action learning techniques that allow for shared experience and reflection on learning • Develop recruitment procedures to build and enhance in-house knowledge and competence of citizenship concerns • Expand performance targets.
Institutionalizing corporate citizenship – firm level • Encourage empowerment of the individual through participatory decision making • Generate a clear vision for company with well-articulated underlying values. Invite comments and communicate responses to encourage commitment and loyalty • Share information across organizational levels to create trust and remove hierarchical barriers • Use teams and work across functions. to share ideas and stimulate creativity .
Institutionalizing corporate citizenship – inter-firm level • Engage with industry associations to debate the issues and develop appropriate codes and standards • Participate in business forums that raise awareness. educate and provide training in the area of corporate citizenship • Contribute to cross-sector citizenship initiatives that involve civil society groups and government • Work along supply chain with contractors and suppliers to develop and change practices .
Developing Performance Indicators – Social Audit Comparing data with organization‟s social policies and standards Data checking of the cost of social programs and relating data to budgets. company objectives. etc. available resources. Information and response monitoring to external groups which makes demands on the organization Process audit of the business to evaluate satisfaction level of various in-process stakeholders .
Swami Jitatmananda. pg.Trusteeship Indian concept of corporate citizenship “ The money he had already accumulated was not his.” Without looking at Rockefeller. Swami Vivekananda told him when he came to meet him in America (Source: Indian Ethos for Management.146) . that he was only a channel and that his duty was to do good to the world and that God had given him all his wealth in order that he might have opportunity to help and do good to people.
Outcome of the Interaction Rockefeller Foundation Funding for welfare activities for the underdeveloped countries. . Dr. which saved the world population from the jaws of a sure global famine. Norman Borlogue made his Noble peaceprize winning research in the arid deserts of Mexico and developed the first droughtresistant and disease-resistant wheat in 1965. Under the Foundation initiatives.
Trusteeship Indian concept of corporate citizenship “ There is more to life than the accumulation of money. Money is only a trust in one‟s hand. pg. To use it improperly is a great sin.146) .” In later life admission made by Rockefeller (Source: Indian Ethos for Management.Swami Jitatmananda. The best way to prepare for the end is to live for others.
Committee in its report praised TISCO‟s social welfare work and made a number of suggestions to improve its program. (Source: Principles of Management ~ Tripathi & Reddy. employees. society and the local community. The committee examined social and moral responsibilities to the consumers.Kotval.Revealing the Indian host TISCO is the first industrial organization in India to have carried out a social audit of its performance in 1979. former chief justice of Mumbai high Court. shareholders. TMG. 43) . pg. by a committee under the chairmanship of Justice S.P.
Advocacy.Revealing the Foreign host Unilever : Project .strategic routes to socially responsible business ~ McIntosh. started with the Pasig campaign to benefit the whole community near the banks of Pasig through Clean Up. Greening. FT P.Pasig: River of Life. Leipziger. Coleman. Pollution Prevention. Thomas. pg. Philippines better known as SWIM ( Sustainable Water and Integrated Catchments Management) Unilever operated in Philippines since 1927. Employees and wider-community pro-actively support Pasig project to achieve results in the community and raise environmental consciousness throughout the company (Source: Living Corporate Citizenship. Hall.275) .
Bidding Adieu The patient listeners Blessed are they whose bodies get destroyed in the service of others .Swami Vivekananda .