Hussain 010-025

K  It is subsidiary of ICICI ltd. U.  Its presence in life as well as in general insurance .9 billion  74% stake with ICICI  26% stake with prudential plc.1.About:  Established in 1955 by world bank  Capital structure   Authorized Capital.3 billion Paid up Capital.2.

 Largest private player in life insurance in India  Growth Rate:   260% No. 1 Insurance Company  ICICI Prudential’s distribution channel is simple  Cash discount doesn’t allow  They follow vertical dimension communication  They also provide training to their Financial Advisors .

MARKETING HIERARACHY          CEO Regional Manager Zonal Manager Branch Manager Territory manager Assistance Manager Agency Manager Unit Manager Insurance Advisor .

OBJECTIVES OF SALES MANAGEMENT  Sales volume  Contribution to profits  Continuing growth ` .

DISTRIBUTION CHANNEL Insurance Advisor Customers .

DIFFERENT SCHEMES OF ICICI  Save 'N' Protect  Cash Back  Smart Kid  Life Guard  Life link  Life time  Forever life  Life time pension .

 Life link pension  Secure plus  Cash plus  Assure invest  Reassurance  ICICI Pru Mitr  Suraksha .

Riders are pure risk covers and hence have no maturity benefits.RIDERS  Provides added protection against specific risk at little extra cost  Features     It is attached with main policy It can’t be discounted without terminating base policy The combined premiums of all riders attached to a policy can’t be a greater than 30% of the premium of the basic plan. .

.  Accident benefit Rider.  The income Benefit Rider.  The Major Surgical Assistance Riders.  The Waiver of Premium Rider.  The Accident and Death benefit Riders.RIDERS OF ICICI  The Critical Illness Benefit Riders.

PRICING POLICY  Mortality rate  Administrative cost  Profit margin  Inflation rate  National and international business environment  Government regulation .

PROMOTIONAL POLICY  Advertisement  Tele marketing  Activities It is found that propensity of ICICI is increasing year by year .

A  Unit manager takes an preliminary interview  Screening is done in this stage Trainer Financial advisor  Online training  Product training    Lecture Demonstration Role playing . SELECTION AND TRAINING OF F.RECRUITMENT.

5% 7.5% 12% NO NO NO 5% 5% 5% 5 Life Link SP RP NO 5% 5% 5% 5% 5% NO 5% 5% 5% 5% 5% NO 5% 5% 5% 5% 5% 6 7 8 9 Life Time Life Time Pension Life Link Pension Premier Life .5% 3rd Year 7.5% 7.5% 7.5% On wards 5% 5% 5% 4 Life Guard SP WROP ROP <15 >15 2% 10% 18% 20% 2% 9% 12% 7.COMMISION STRUCTURE Sr.5% 7. No Insurance Plan 1st Year 1 2 3 Save ‘n’ Protect Cash Bak Smart Kid Term <15 Term >15 35% 22% 25% 35% Commission Rate on Premium 2nd Year 7.5% 7.

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