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Dairy Milk (Cadbury) Close Up Madicam

Surf Excel
Milk Pak

Brand of milk chocolate Introduced in the United Kingdom in 1905 Dairy Milk line is made with exclusively milk chocolate. Manufactured by Cadbury It is available in different size and price

Close Up was the first gel toothpaste to be launched in a paste dominated market The original youth brand

Manufactured by Unilever
It is available in different size and price

It is an ideal gift from modern Dento-Medical Technology It is an advanced Teeth Gum Protection (TGP) Formula Manufactured by Marriana International Karachi It is available in different size and price

Surf Excel, launched in 1959 It is one of the oldest detergent powders in India and Pakistan

It is manufactured by Unilever
It is available in different size and price

MILKPAK is a trusted brand known throughout the country for its nutritious The addition of Iron and Vitamins has enhanced the nutritional value of MILKPAK One glass of MILKPAK fulfills 20% Iron, 41% Calcium, 18% Vitamin A and 20% Vitamin C It is manufactured by Nestle It is available in different size and price

Consumer response to the preferred brand out-of-stock situation Writen By:


Willem Verbeke, Paul Farris, Roy Thurik

The goal of this study was to gauge brand loyalty Brand loyalty involve OOS experiment Complete remove of product line from store for estimation of response of consumer Three type of OOS response Switching brand Switching stores Postpone purchase

Presents study result is mostly brand loyal person switch to other store or postponed Purchase No competitive condition effect on consumer OOS response Paper suggest that implication for retailer and manufcature

Towards Understanding Consumer Response to Stock-Outs Writen By:


KATIA CAMPO ELS GIJSBRECHTS PATRICIA NISOL

Magnitude of losses depend on consumer reaction Consumer reaction to an OOS depend Absolute level of cost Relative level of cost transaction cost of item switching consist Perceived cost Effort needed

For frequently purchase consumer goods Decision rule Product information

Limitation started with most empirical OOS


paper is that we measure consumer reaction to factious stock out for their preferred item

Company:

KARACHI

MARRIANA

INTERNATIONAL

Available

on: Every retail outlet, departmental stores and etc. Purchase Pattern: Consumers, who have low purchasing power, purchase it on weekly basis while consumers with high purchasing power purchase it monthly.

Masood & agency is the distributor in Multan. It is situated in Al-Rahim colony near Arts counsil Multan.

Company: UNILEVER Available on: Every retail outlet, departmental stores and etc. Purchase Pattern: Consumers, who have low purchasing power, purchase it on weekly basis while consumers with high purchasing power purchase it monthly.

Masood & agency is the distributor in Multan. It is situated in Al-Rahim colony near Arts counsil Multan

Medicam prices

Medicam and close up are available in different packings according to the requirement of consumers.
Weight in grams 70 40 price Rs 60 Rs 40

Close up prices
Weight in grams 70 75 125 130 price Rs 50 Rs 60 Rs 90 Rs 95

Product usage ratio medicam50% Close up17% Other23%

Brand consciousness

Purchasing factors

Product satisfaction

Product quality Satisfactory50% Good50%

50% are brand quality50% 95% are conscious&50% Price30% satisfied are not Other factor 20%

Company: Unilever: Available on: Every retail stores, departmental stores and etc. Purchase Pattern: Consumers, who have low purchasing power, purchase it on daily basis while consumers with high purchasing power purchase it monthly.

Surf excel is available in different prices depending on packing according to the requirement of consumers.
Weight in grams 50 100 price Rs 10 Rs 20

500
1 kg 2 kg

Rs 115
Rs 220 Rs 430

Distributor: Masood and Agency

Behavior of customers at service


Familiarity With brand Surf Excel=83% Other=17% Purchasing pattern Brand loyalioty Product usage Out of stock situation

Monthly=67%

Surf Excel=83%

Switch the Summer=67 store=76% % Delay Purchase=14 %

Company: NESTLE Available on: Every retail stores, departmental stores and etc. Purchase Pattern: Daily and occasionally. Brand: Food item

Pricing
packing 250 ml 500 ml price Rs 24 Rs 45

1000 ml

Rs 80

Distributor : RS & F distributors Multan.

Preferred milk

Reason usage

of Satisfaction with usage

Consumption pattern

Behavior in case of stock out Switch store =56% Switch brand =54%

Milk pack= 68% Haleeb= 18% Olpers= 12%

Quality= 56% Price= 25% Availability= 12%

Yes=81% No=19 %

Up to 500 ml /day=81% Up to 1000ml /day=19 %

The most preferred tetra pack milk among the consumers is Milk pack as the percentage is showing the results (68%) followed by Haleeb (18%) and Olpers (12%). The preference for this milk is the taste and quality of the milk (56 %). Due to its price 25 % The number of satisfied customers is also huge (81 %).Most consumers are satisfied due to its taste and price. Most of the consumers purchase one up to 500 ml daily (81 %). In case stock out, many consumers go for the alternatives. As there are many brands like Haleeb, Olpers, Trang are also available in the market.. Only those consumers delay their purchase who are very much taste and brand conscious. Otherwise, consumers will switch the store to buy their product

Situation at stores: All the visited stores, faced out of stock situation various times about various packing of milk pack according to market. They keep stock of products, but sometimes, due to increased sales of products cause out of stock situation. Usually, they keep a stock of one and half week to avoid the stock-out situation.

They forecast their inventory by stock sheet and there is also a computerized record of the inventory.

Every day that stock sheet is studied and then products which are less in numbers is ordered accordingly.

In 1824 a new business was opened by young


Quaker John Cadbury In 1905 John Cadbury introduced a dairy milk chocolate CDM is the market leader of the U.Ks chocolate confectionary market. Cadbury limited is now one of the worlds largest producer of the chocolate.

Which Chocolate do you prefer to purchase?

a) Cadbury dairy milk

b) Now

c) Paradise

d) Jubilee

What is your pattern of consumption? A) More than one per day Weekly e) Rarely b) Daily One c) 3-4 Chocolate per week d)

Which factor you consider the most while purchasing the chocolate (tick anyone)? a )Price
b)Taste

c)Brand

d)Packaging

e)Availability

Which mode of advertisement influence you most to buy a particular Chocolate? a)Magazine b)Newspaper c)Radio d)Television e)Other

Which reference group influence you most to buy a particular chocolate?


a)Friends

b)Family

c)Retailer

d)Celebrity

e)Other

If my above mentioned brand is not available in then would:

CDM is most preferable chocolate , as percentage

showing the results (77.77% ) following by Now


chocolate (9.13%) and Paradise chocolate (13.78%)

Consumers favor the CDM because it offers the affordable price, Quality and distinctive Features.

C.D.M have loyal customers because it provides

superior customer value as compare to its competitors


means customers get more benefits as compare to its cost.

Situation At Retail Stores:


The supply of the CDM is satisfy the customer needs because of the strong distribution channel. CDM has less price, Good Quality and distinctive features and it gives the competitive advantage to the CDM.

All the visited stores, faced out of stock situation various times about various packing of Cadbury Dairy Milk chocolate according to market. They keep stock of products, but sometimes, due to increased sales of products cause out of stock situation.