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Workshop 5: Mobile Strategy, Digital Photography, and Learning Culmination

Click to edit Master subtitle style Day 1: Introduction to Mobile Strategy and Tactics and Digital Photography Basics Day 2: Sharing Lessons Learned

This project is managed by Institute for International Institute for Education (IIE) 5/20/12

Sponsored by the U.S. Department of State Middle East Partnership Initiative (MEPI)

Program Overview

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Day One: Agenda


AGEN DA Mobile + Social =
A Powerful Combination

Mobile: Create, Share, Deliver, Engage, and Secure Lunch Digital Photography Basics Practicum 5/20/12

Leave the room with an appreciation for what mobile/smart phones can do , as well as tips for taking good digital photos .

OUTCOM ES

Using mobile tools to support your social strategy is powerful Take small steps Learn the basics, build slowly

FRAMI NG

Day One: Learning Objectives

To provide an overview of mobile technology; how NGOs are integrating mobile technology and why using mobile technology is important To introduce and practice basic phone camera content capturing techniques To gain helpful hints in the use of digital photography

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Day One: Trainer Introductions Day 1: Trainer Introductions

Insert your photos and names here

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Icebreaker
Share Pairs:

What is one thing you already know or want to learn about using mobile as part of your social media strategy for your NGO? Ask participants to raise their hand if they get email by phone or browse the Internet using mobile phones? Ask participants to raise their hand if they use mobile phones to connect on social media or social networks?

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Mobile + Social = A Powerful Combination

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A Brief History of Mobile


In 1983, the first commercial wireless call was placed with a Motorola DynaTac. The phone cost $3,995, weighed over 2.5 pounds, and was 10 inches tall (without the antenna).

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Mobile Phones Have Changed A lot

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Explosive Growth of Mobile World Wide

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In 2011, More Smartphones and Tablets Will Be Sold Than Computers

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Summarize adoption stats for your country using http://www.mobileactive.org/mobiledata 5/20/12

What are the mobile/social usage and habits of people in the Middle East and North Africa?

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MENA Mobile Habits Survey, 2011

45% of all Middle East & North Africa Internet users surveyed use their mobile phones to access the Internet 71% of mobile Internet users rank email as biggest mobile data activity. Other popular activities on the mobile Internet included social networking (34%) 85% of MENA mobile Internet users surveyed have downloaded apps and 27% of those surveyed download more than one app per week to their mobile phones.
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Survey Data on Technology Habits of Arab Youth

1 in 3 are using social network phone 4 out of 5 owns a web-enabled on phones

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Survey Data on Technology Habits of Arab Youth

Social networking is hugely popular likely to When online young people are mostamong the Google, Facebook and Yahoo use youth

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How are NGOs using mobile phones across the world?

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To Communicate

Mobile communications are being used to SHOITCOM in Jordan uses mobile phones to spread critical reproductive health messages raise awareness about maternal and to women childhood healthcare

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To Connect & Advocacy

Advocacy Connect

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To Engage

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To Fundraise

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From Text to Give Conference Poll March, 2011 5/20/12

Group Activity

Does anyone have any examples for how your organization used mobile technology to communicate, connect, advocate or fundraise? Which of these uses do you think your organization could most benefit from or incorporate? What are some of the mobile platforms you are familiar with?

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Capturing Content on Mobile Phones

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Content that you capture on Mobile

Photos - A picture can convey a thousand words and draw audiences to content of your website, blog or message. Depending on the organizations social media strategy, NGOs can create and share photo albums using their mobile devices. Audio - helps organizations to connect better with communities by circulating their messages. Most mobile devices allow you to record audio content and temporarily store files which can be transferred to your computer/laptop. Video - You can use your phone, apart from flip cameras, to capture video footage. Even with an older phone you may consider video enhancement software, which can offer a less expensive way to get better quality video content.

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Accessing social media platforms through your Mobile Phone

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Social Media Apps for Phones


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PixelPipe (www.pixelpipe.com) is available for handsets that use various operating systems and gives users the ability to post content to many social networks simultaneously. TweetDeck (http://www.tweetdeck.com/) allows iPhone and Android to use the TweetDeck app for accessing social media platforms. ShoZu (www.shozu.com) allows content to be shared on multiple social media sites by clicking one button.

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Group Activity
Download apps and practice using them.

Questions: What are the advantages? The Challenges?

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Mobile Phones- connecting beyond the Internet

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Mobile Phones- Connecting beyond the Internet

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How To Set Up A Mobile Campaign

What do you want the system to do? Who is the audience? Do you have the staff time and technical expertise? Understand the different types of texting campaigns Bulk messaging Keyword response Smart Texting Understand the limitations Choose your implementation strategy Select a provider

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Mobile Tools

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Mobile Tools

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Digital Photography Basics

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Tips for good photos

With polarizer Without polarizer

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Tips for good photos


Using the Rule of Thirds
The Rule of Thirds offers an easy way to successfully frame a picture Compose the scene by breaking up the image into thirds. Think of the top third, the middle third, and the bottom third; and the left third, the middle third, and the right third. Place your subjects where two of these imaginary lines meet or on any dividing line.

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Microsoft Word 2000

10 Tips for Taking Good Photos with Your Digital Camera


1. Look your subject in the eye 2. Use a plain background 3. Use flash outdoors 4. Move in close 5. Move it from the middle 6. Lock the focus 7. Know your flash's range 8. Watch the light 9. Take some vertical pictures 10. Be a picture director

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Reflection & Closing


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Share Pairs Circle Closing

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Workshop 5: Mobile, Digital Photography, and Share Strategies and Video


Click to edit Master subtitle style Day 2: Sharing Lessons Learned

This project is managed by Institute for International Institute for Education (IIE) 5/20/12

Sponsored by the U.S. Department of State Middle East Partnership Initiative (MEPI)

Day Two: Learning Objectives

To share and discuss video homework assignment from Workshop 4

To share strategic plans and celebrate what has been learned from the program

To resolve lingering questions from Workshops 1-5

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Icebreaker

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Share Video and Lessons Learned

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Sharing Progress on Social Media Strategy Plans

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Your Doubts and Questions

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Sharing Workshop Experience

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Social Media Challenge

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Sharing your social media impact story

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Sharing Your Social Media Impact Story


Be compelling Focus on a story that will draw readers in. Limit the post to about 300-400 words Pitch your organizations mission and the use of social media to achieve this mission Upload your posts to your blogs. Trainers will also collect your blog 5/20/12

Celebrating the E-Mediat Network: Circle of Appreciation, Action and Suggestions

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Rules For Using This Content Creative Commons Attribution License

You are free to use this work as long you attribute The E-Mediat Project. 5/20/12