Outsourcing, Partners & Suppliers

@DaveParkerSEA

Agenda
• Outsourcing • Partners • Suppliers

• Writing Specs

Outsourcing
• What is outsourcing
– On-shore – $50-$100/hour – Off-shore – $9-$20/hour

• What can you outsource?
– – – – – Prototypes Demos Screenshots Development Database Setup/Configuration

• Hosting

Engaging Talent
How do you engage talent – and wade into the market?

• Partial Hours – 3-8 hours a week
• Little bit of Stock
– – – – – Take 2% of your stock available 2 Basis Points (1% of company = 100 basis points) Couple Grow your fans, find your team Test the candidate

• Little bit of Cash
– Same as above…

Who are you looking for?
• Architects
– Database Architects – Information Architects

• Design
– Front End, HTML, PHP, Jscript – UI/UX – User Interface, User Experience

• Marketing
– SEO

Design & Development
Design • Logo • Website
– Main page, Secondary Page, includes site look and feel

Development • Backend • Database • Functionality • Interactions with other systems
– Registration – Apps – FB Apps – Checkout, PayPal, commerce engine

• Color Palette • Cascading Style Sheets (CSS) • Front End
– Java Script (J-script) – Personal Home Page (PHP) – HTML

Methodology
What is Methodology? • Agile Software Development
– Rigorous requirement, SCRUM Sprints

• Extreme Programming
– User stories based

• Lean Methodology
– Two week sprints

Scope
• Create manageable projects • Beware of Scope Creep (small)/Scope Leap (massive) • Build to the scope – don’t do a rolling scope
– Not every idea is a good idea!

• If you need to modify complete small phases and revise

Specifications
• Home page – what is your call to action
– Core content, clear value proposition – CALL to ACTION

• Outside of the App – what content or pages are accessed w/o registration or password • Registration page
– What data needs to be captured? – Payments necessary, FB registration

• Inside App – what happens after they register?
– What can they do when they login?

Specifications, 2
• Org Chart as a model

• What are the process flows you want people to
follow • Use Word
– Heading 1, Heading 2, etc. to create links within documents to connect pages

• Program in PowerPoint
– Forward button = clicks on the site, what page should they navigate to?

Specifications, 3
• Revision history, version, date, owner, track changes • Purpose of the document, site, app? • Define Terminology “customer” vs. “user”

• API integration areas?
– What systems do you integrate with? Facebook, Twitter?

Tools
• PPT – presenting to overview in a good process
– Use static Screen Shots

• Balsamiq – prototyping • Skitch – screen capture, and annotation • Snagit/Camtasia – video capture and editing • You, write the content in advance

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