Reliance Group of Companies

Abhishek Jain Bhaskar Shrotriya Jagdeep Kaur Karanbir Singh Tushar Sonkusare Vishesh Bansal

Content
History

History  Reliance Commercial Corporation (RCC) was formed in December 1958. Reliance soon diversified its activities to telecommunications. information technology. capital markets and logistics. a spinning mill was set up for import of polyester & export of nylon and it was named Reliance Textile Industries. energy.   . In 1966. retail. which dealt in exporting spices. textiles. infrastructure services. power. Keeping its core in petrochemicals.

Mukesh was awarded Reliance Industries & IPCL and this group came to be known.History  After the death of Dhirubhai Ambani. as Reliance Industries Ltd. . Reliance Energy and Reliance Capital known as the Anil Dhirubhai Ambani Group (ADAG).  Anil became head of Infocomm.

.What is a SBU? A Strategic Business Unit is a concept of grouping the related business which helps the firm in strategic planning.

who controls most of the factors affecting profit. has it’s own set of competitors.Characteristics of SBU  It’s a single business or a collection of related business. . that can be planned separately from the rest of the companies.  It  It has a manager responsible for strategic planning and profit performance.

and portfolio analysis. . product management. strategic management.BCG MATRIX The BCG matrix is a chart that helps corporations with analyzing their business units or product lines. This helps the company allocate resources and is used as an analytical tool in brand marketing.

BCG MATRIX .

BCG MATRIX Reliance Industries Ltd.  Petroleum Refining and Marketing business Petrochemicals business Star Cash Cow Oil and Gas Exploration & Production Star business Others -Vimal -Retail Dog Question Mark .

BCG MATRIX ADAG  Reliance Communications Reliance Capital Reliance Infrastructure Reliance Power Reliance Big Entertainment Reliance Health Cash Cow Question Mark Question Mark Star Question Mark Question Mark .

. competitive strength replaces market share as the dimension by which the competitive position of each SBU is assessed. Firstly. and includes a broader range of factors other than just the market growth rate. market attractiveness replaces market growth as the dimension of industry attractiveness.GE MATRIX The GE Matrix is a model to perform a business portfolio analysis on the Strategic Business Units of a corporation. Secondly. The GE Matrix overcomes a number of the disadvantages of the BCG Box.

GE MATRIX .

GE MATRIX Typical (external) factors that affect Market Attractiveness: Market size Market growth rate Market profitability Pricing trends Competitive intensity / rivalry Overall risk of returns in the industry .

Opportunity to differentiate products and services .GE MATRIX Typical (external) factors that affect Market Attractiveness: .Distribution structure .Entry barriers .Segmentation .Demand variability .Technology development .

GE MATRIX Typical (internal) factors that affect Competitive Strength of a Strategic Business Unit: .Market share .Market share growth .Relative cost position (cost structure compared with competitors) .Strength of assets and competencies .Relative brand strength (marketing) .Customer loyalty .

GE MATRIX Typical (internal) factors that affect Competitive Strength of a Strategic Business Unit: .Record of technological or other innovation .Access to financial and other investment resources .Distribution strength and production capacity .Management strength .Relative profit margins (compared to competitors) .Quality .

GE Matrix Reliance Industries Ltd.  Petroleum Refining and Marketing business High-Medium Oil and Gas Exploration & Production High-Medium business Others -Retail MediumMedium .

GE MATRIX ADAG  Reliance Communications Reliance Capital Reliance Infrastructure Reliance Power Reliance Big Entertainment High-Low Medium-Medium Medium-Medium High-Low High-Medium .

SWOT  SWOT Analysis is a strategic planning method used to evaluate the Strengths. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favourable and unfavourable to achieving that objective. Weaknesses. and Threats involved in a project or in a business venture. . Opportunities.

Example – Reliance Infocom         The strong subscriber base over 10million subscriber's in their kitty. Affordable schemes. Mobile with in the reach of common man. Reliance Infocomm was the first service provider to introduce finance option on handsets.000 seats in Mumbai Aggressive roll out to capture dominant market share and create an entry barrier CDMA 1x Technology . Value Added Services: First Call Center of 2.000km) Offering Value Added services to it's customer's almost free of cost or with nominal charges. Comprehensive Network-The strong back bone high capacity network(terabit capacity) supported by fiber optic cables laid all over the country(60.

Example – Reliance Infocom Weakness: Marketing strategy. Restricted mobility through its WLL .

Reliance Communication Vs other market players .

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