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Marketing Your Self Effectively Click to edit Master subtitle style
Resume and interview preparation
Why do organizations recruit?
To find the ‘Right Fit for the Right Job’
Job or application letter
is the first impression you make on the employer and shows how well you communicate in writing.5/30/12 The Cover or Job application letter The It covering letter shows the employer why they should consider your résumé. .
negatives time thinking about the layout of your letter. the facts. keep in mind that the reviewer is only interested in one thing. and make sure that it is easy on the eyes. Avoid Spend .5/30/12 The Cover or Job application letter When writing your cover letter (and resume).
should never be more than one page long. the text into short paragraphs— that makes it easier to read.5/30/12 The Cover or Job application letter A cover letter should be typed unless the employer specifically requests a handwritten letter. cover letter provides the opportunity to highlight how your skills and qualifications will benefit the It Break The .
Info to Include Contact The The Your 5/30/12 Info Job Organization Qualifications Skills Additional Conclusion Sign-off .Cover Letter .
Contact Info This 5/30/12 is the header of your cover letter and should show the employer how to reach you. It should include: Full address Phone number Fax number (optional) E-mail address (optional) Name Address It Right! .
Contact Info The 5/30/12 address should include: Name Full and title of the person reviewing your application . address of the organization.spelled correctly. are always impressed when a cover letter is addressed to them specifically Employers .
234 Parsons Road Kingston 21 .5/30/12 Example of Address Line Gerald Linklater. Office Manager GenTech Ltd.
The Job 5/30/12 This paragraph should indicate: The position you're applying for How you found out about the opening. A . a person inside the company--make sure you say so brief statement about why you would fit the position. If your information is from someone the hiring manager knows--for example.
.5/30/12 Example I am pleased to respond to your advertisement for a receptionist as advertised in the Chronicle Herald on May 7. 1996. My qualifications very closely meet the needs outlined in the advertisement.
and understand its needs. Demonstrate . why you want to work for the organization.The Organization This paragraph should: Show 5/30/12 that you've researched the organization.
.5/30/12 Example I have read about GenTech in our local newspapers and am familiar with your chemical-cleaning products and the environmental services you offer to manufacturers. I would be very interested in working for a company that is helping the environment and also has an excellent reputation as an employer in our community.
One Be . and how they can be of value to the employer or two accomplishments that demonstrate your experience as specific as possible. and refer the reader to your resume for details. This paragraph should include: One or two of your most relevant qualifications/skills.Your Qualifications 5/30/12 Show the employer why you're a good match for the job and the organization.
During that time. mail and courier services.5/30/12 Example As you will see in the attached resume. I have worked as a receptionist at RB Enterprises for five years where I handled incoming calls. . I also assisted with the selection of the Signex 320 telephone system and trained others in its use.
This paragraph may not be necessary if the 3rd paragraph is sufficient.Additional Skills Show 5/30/12 the employer that you have other skills or abilities appropriate for the job. .
5/30/12 Example I am familiar with Windows-based systems and am proficient with Office 2000 and WordPerfect 8. I am also familiar with spreadsheet programs such as Excel. .
. It is recommended to follow-up within 2 weeks.Conclusion 5/30/12 This paragraph should include: A request for an interview Indication that you will follow up with a phone call.
If you have any questions. . please don't hesitate to call me.5/30/12 Example I would be pleased to review my qualifications in more detail during an interview with you.
mail and courier services. I am also familiar with spreadsheet programs such as Excel. I have worked as a receptionist at RB Enterprises for five years where I handled incoming calls. I have read about GenTech in our local newspapers and am familiar with your chemical-cleaning products and the environmental services you offer to manufacturers. During that time. . Linklater: I am pleased to respond to your advertisement for a receptionist as advertised in the Chronicle Herald on (date). Office Manager GenTech Ltd. My qualifications very closely meet the needs outlined in the advertisement. 2000 Gerald Linklater. As you will see in the attached resume. 234 Parsons Road Kingston 21 Dear Mr. I would be very interested in working for a company that is helping the environment and also has an excellent reputation as an employer in our community. I also assisted with the selection of the Signex 320 telephone system and trained others in its use.5/30/12 Sample Cover or Application Letter September 22. I am familiar with Windows-based systems and am proficient with Office 2000 and WordPerfect 8.
Cover Letter . . it has to be "letter-perfect" and professional in appearance.Do's and don'ts Because 5/30/12 your cover letter is the first time you "speak" to an employer.
your enthusiasm for the job.5/30/12 DO… Address Tailor the letter to a specific person. action verbs to describe what . Show Keep Keep Use the paragraphs short and to the point. the letter to one page. not a title. It shouldn't be "canned". the letter to the job and the organization.
the letter with too many facts or those that are not relevant to the job. coloured paper or coloured type. Employers are not interested in your life story. use "try" rather than "endeavour". a long word when a short one will do. For example. Make Use the cover letter run longer than one page. Clutter Use .5/30/12 Don’t….
Employers Talk A "Window" on You "A cover letter is like a window that enables you to view an applicant's communications skills. enthusiasm and. style and personality." Laura Sbrocchi.Cover Letters . to a certain extent. 5/30/12 . Client Support Assistant. I look specifically for a professionally written letter that has creativity as well as basics such as accurate spelling. sentence structure and vocabulary.
Employers Talk Good Writing Counts! "If 5/30/12 a cover letter is carelessly written." Angela Sample. Enterprise Rent-A-Car. well-written cover letter shows that you're prepared to work to get a foot in "A . Human Resources Manager. then I think the person doesn't care how he or she comes across and probably won't care who they rent our cars to.Cover Letters .
articulate cover letter that shows a person who is confident in his or her abilities. I don't want someone who simply says 'I'm the best person." Emily Loh.Cover Letters . . sweet and to the point.' And please--short..Employers Talk Show Confidence in Your Skills "I 5/30/12 look for a coherent. Systems Division. Human Resources Administrator. Hughes Aircraft of Canada Ltd.
Don't be shy. .Employers Talk Promote Yourself "A 5/30/12 cover letter is an opportunity to talk about yourself and be a self-promoter. London Life Insurance Co." John Tompkins. Sales Staff Manager.Cover Letters .
5/30/12 What do you have to offer? Resume Writing .
. Get your résumé in the ‘for consideration’ pile.Résumé Employers 5/30/12 will scan a résumé for about 30 seconds to decide whether to consider an applicant. Some may use an automated scan in order to short list résumés.
" .Résumé 5/30/12 A résumé is a "snapshot" of you and needs to be: Written with the employer’s interests in in appearance mind Professional Targeted for a particular job or organization Spelling and grammar mistakes can mean an automatic trip to "Letter-perfect.
"onesize-fits-all" résumé doesn't work. knowledge and abilities meet their needs.Target Your Résumé Employers 5/30/12 look for people who have researched the job and can explain clearly how their skill. today's job market. In . a generic.
of your résumé as a jigsaw puzzle with different pieces. In each targeted résumé. your résumé as your opportunity to stand out from the crowd. It's the right place to take pride Think Consider . you place the pieces in a new way to create a slightly different picture of yourself.5/30/12 Hit the target!! It’s better to send 10 résumés and get 5 interviews than send 100 and get 1.
Research specific employers. find newspaper or magazine articles on the organization. corporate culture Information . contact names. Visit 5/30/12 the organization’s website. hiring process. new contracts or announcements. or get the organizations annual report to look for: Occupations they hire.
. responsibilities. and requirements.Research the occupation5/30/12 to identify: Standard wording for duties. emerging skill requirements.
Research the industry to5/30/12 identify: Trends and issues so you can tell the employer how you can make a difference to their bottom line employers specific key words and jargon Prospective Sector Associations that are good sources of industry information .
Sources of transferable work experience Part-time or Summer Work and Recreational Activities Work Experiences Activities Sports Volunteer Entrepreneurial Academic .Before Writing Your Résumé Make 5/30/12 a list of your skills.
Styles There 5/30/12 are two different styles you can use for your resume: Chronological Skills-Based .
Chronological Resumes For 5/30/12 someone with progressive work experience in the same career field. It shows the employer who you've worked for and what you contributed in each work setting. .
.Skills-Based Resumes For 5/30/12 someone who wants to highlight work experiences and skills. has many employers. It focuses the attention on the skills you have used in a variety of settings. has little work experience. or is planning a career change.
Résumé Sections Contact Career 5/30/12 Information Objective Education Work Skills Professional Awards Experience Qualifications / Achievements Affiliations .
Contact Information 5/30/12 Ensure the employer can contact you easily Use a permanent address Provide an alternate number if you are often away from your phone and don’t have an answering machine an email address especially if you are submitting your resumes electronically Include .
Reference to your skills or experience. Employers use this section to see how your goals mesh with their needs. Include: Job Title. how your interests and skills match his/her job.Career Objective 5/30/12 Your Career Objective is the perfect place to show the employer. the main benefits to the employer it the first statement in your Make . in one or two sentences.
5/30/12 Examples Web Designer: to use my graphic arts and marketing skills to create user friendly web sites that encourages new customers for the business. To use my teaching and organizational skills to develop educational Web sites. Hardware Clerk: To apply my knowledge of construction and interpersonal skills as part of giving excellent customer service for building Retail .
Education Employers 5/30/12 with a position that requires a certain type of education or training will use this section to screen resumes. . Other employers will use the education achieved as an indicator of your ability to learn.
the title of your degree.Education List 5/30/12 your education/training in reverse chronological order--the most recent educational experience first. the nextmost-recent second. diploma or certificate and then the name and location of the educational institution any academic honours you Indicate List . Include completion date. and so forth.
0).A. Toronto. .5/30/12 Examples Mechanical Engineering Technology Huronia College of Applied Arts and Technology.8/4. McLaren Award for first-class standing in Mechanical Program Commerce University of Alberta Developed award-winning business plan for manufacturing entrepreneur. B. ON Dean's List (GPA 3.
Work Experience There 5/30/12 are two different styles you can use for your work experience: Chronological Skills-Based .
Dates employed. action verbs to show you're a Highlight Use . Job title. Employer location. Type of organization (optional). and your career progression Include: Employer name. Duties. what you've accomplished in each. responsibilities and key results. the work experience that will be of most interest to the employer.Chronological Resume 5/30/12 Tells the employer what jobs you've had.
Ontario Information Officer Composed departmental press releases Reviewed departmental texts and publications for quality assurance Answered public inquiry .5/30/12 Example Acme Networks 03/10/96-Present Ottawa.
In the skills based resume you provide the following information on previous employers: Job Title.Skills-Based Resume 5/30/12 Knowing what other employers you have worked for helps the employer assess the kind of experience you have. and Type of organization (optional) . Employer Location. Employer.
Information Officer, Acme Networks, Ottawa, Network Development Company
This section informs the employer of your professional, trade certifications and licenses to practice.
Include Include If
voluntary and mandatory certifications. information on the issuing body for the certification your membership is not up to date, get it renewed before including it
Professional Engineer- Alberta Professional Engineers and Geologists Association Certified Human Resources PractitionerHuman Resource Practitioner Association of Ontario Red Seal Certificate – Carpenter U.S Border Crossing Certificate (Truck drivers)
action words include results achieved using the skills where appropriate short statements .Skills Tell 5/30/12 the employer your skill areas and accomplishments skill areas Start Use Also Use Describe with broad skill categories. Under each category provide detailed examples.
floors and ceilings Consistently complete construction within budget and time estimate .5/30/12 Example Wood Frame Construction Estimate material. time and resources forms for foundations required Construct Frame walls.
Awards / Achievements 5/30/12 From this section the employer can see highlighted achievements that may not apply specifically to the job you're seeking. Information on specific awards or achievements can be highlighted separately or included under education or work experience short statements Use . but demonstrate your desire to achieve excellence.
The Diabetes Society Service Commission of Canada. President’s Award. Employee of the Year for 2000-2001 Elected Public .5/30/12 Example Received The Ottawa Citizen 2000 Short Story Award Saskatoon President.
Use discretion in including religious or political affiliations. .Affiliations 5/30/12 This section can help the employer see you as a well-rounded person. Include membership in professional or volunteer organizations.
Describe each volunteer activity as you would a work experience but with less detail. You can highlight skills and achievements obtained through non-paid work.Volunteer Work 5/30/12 Your volunteer activities provide important information to employers about your personality. interests and skills. your volunteer assignments in List .
Meals on Wheels. Winnipeg MB Delivered Provided Worked more than 500 meals to 10 live-at-home seniors ongoing advice and assistance as required with community team to set up a Neighbourhood Watch system .5/30/12 Example Meal Deliverer.
Interests 5/30/12 This section can help the employer see you as a well-rounded person. Be brief but show the range of your interests. the employer with a more individualized view of you as a person Provides .
exploring the Internet. playing flute with an ensemble.5/30/12 Example Reading fiction. participating in an investment club .
FAQs What 5/30/12 if I've only worked for one employer? If you've had different positions within the organization. then list the positions separately and explain your responsibilities and accomplishments in each one. . make sure that you list your accomplishments for that position. If you've stayed in one position only.
I'm older and worried my age will . especially if it provided you with valuable experience.FAQs What 5/30/12 if I have gaps in my work history? Under "Work Description" describe what you were doing while out of the work force. Use a Skillsbased resume. For example: "Travel and study" or "Family management".
if I'm interested in more than one work opportunity? Modify your resume for each position so that it is targeted to each organization.
10 Resume Red Flags
1. 2. 3. 4. 5. 6. 7.
It's Covered in Glitter -- Literally. There Are References. It's Written in Full Sentences. There Are No Numbers.
It Includes the Words "Duties" or "Responsibilities." It Lists an Objective. It Contains Spelling or Grammatical Errors.
5/30/12 Preparation Preparation will make or break your interview .
5/30/12 Personal Know your own qualifications and how they relate to the position .
5/30/12 Industry Know everything you can about the industry .
show confidence and competence.5/30/12 First Impression The first few minutes are critical. Your goal is to convince the interviewer that you would be an asset to the company. . and will set the tone for the interview. you must project enthusiasm about the position. To succeed.
pants/skirts and shirts pressed. Your Clean .5/30/12 Visual Image Dress appropriate for the position you're seeking. shoes should be polished. Avoid excessive cologne. hair and fingernails are essential. Your attire must fit well within the office and be immaculate. jewellery or make-up.
whatever it takes to arrive a few minutes early. parking and slow elevators.5/30/12 Be Prompt Be on time! Allow extra time for traffic. arrival for a job interview is never excusable. Do Late .
yourself! When you are answering the interviewers questions. Your resume was most likely pre-screened by the HR department. Interviewers will want you to speak for yourself.5/30/12 The Interview Do not rely on your application or resume to do the selling for you. look the prospective employer in the eye while Sell . and your interviewer hasn’t even seen your resume.
Prepare for the Interview 5/30/12 .
5/30/12 Find out everything you can about the specific position The better you understand the position and the employer's needs the more effectively you can show how you'll benefit their organization.it will often tell you some of the employers major concerns. Read the job ad thoroughly . .
smiling and introducing yourself. . coming into a room. offering your hand confidently. Make a good first impression: Practice opening a door.Practice introductions The 5/30/12 decision to hire is often made in the first thirty seconds. leaving your right hand free for the handshake. Use your left hand for carrying.
you've thought through how you can add value to a specific employer. Being yourself is essential to interview success. give a top-notch interview. you need When To . Responses need to feel and sound natural.but don't try to memorize them. you'll be able to easily add examples of how in the answers you provide.The interview Practice 5/30/12 responses to interview questions .
you really know the answer to The When . They want people who can bring something new and valuable to their business.Why do I want this job? Employers 5/30/12 aren't just looking for bodies to fill in vacant positions. only way you can prove to an interviewer that you've got what it takes is to show that you know exactly what his/her organization does. Find out as much as you can.
Think . at school and in volunteer activities. Keep a mental list of your accomplishments. To be prepared.What do I have to offer? Employers 5/30/12 want to know why they should hire you. about challenges you've faced and how you dealt with them. review your experiences at work. To find out. they ask a variety of questions to help them find out who you are and what you can do.
Answering . or lack confidence and assertiveness. don't know what's important to you in an employee/employer relationship.What else do I need to know? One 5/30/12 of the final questions you'll be asked in an interview is: "Is there anything you would like to know about the organization or the job?" "No" sends the wrong signals--that you're not really interested in the organization.
Tell me about yourself. assess your ability to communicate To To . or if it is on personal concerns that may interfere with your work performance. find out if your mind is on what you can offer an employer. learn from you why they should or should not hire you. learn a little bit about your background. Purpose: To To To 5/30/12 put you at ease.
you have not done this work. Purpose: To find out whether or not you can do the job. mention Suggestions: If If If . state your transferable skills. you have done this work. state where and give examples of your achievements.5/30/12 Tell me about your experience with this type of work. you have done related work. Show your interest in the position and your willingness to learn.
you haven't had experience with the equipment required. describe similar machines/software you've worked with. Express your experience and capability.5/30/12 What kind of machines/software can you operate? Purpose: This question indicates that skills in this area are very important. Suggestions: Be If . as specific as possible about your expertise.
you also offer job-related qualities such as reliability. enthusiasm. and if you are the right person for the position.What are your greatest strengths? Purpose: To To To 5/30/12 discover reasons for hiring you. find out if you believe in yourself. Suggestions: Mention . that besides the work skills. find out how well you know yourself. training and experience that you would offer.
For example. . poor attitude laziness. satisfy the customer. I have to really make myself be patient. poor people skills. “I feel that it is very important to meet deadlines...What are your weaknesses? Purpose: To 5/30/12 discover if you are wrong for the job as a result of lack of experience or training. a positive attribute. Suggestions: Describe ... refusal to follow orders. then continue with a statement of reassurance.
5/30/12 What kind of salary are you expecting? Purpose: The interviewer wants to determine whether you have realistic salary expectations. Suggestions: Mention Stating This If an exact figure may harm your chances. is where your research can pay off. a salary range. you know the going rate for the type of .
5/30/12 Situation questions Situation questions provide you with a hypothetical situation and ask how you would deal with it. How would you respond to a customer who isn't happy with the product? would you do if a co-worker isn't pulling their weight? What . Employers can check your understanding of specific processes as well as your interpersonal or working with others skills.
5/30/12 Behaviour based questions Behaviour based questions are used to assess similar skills and abilities to situational questions. Before you select a situation to describe. Past action is a predictor of future actions. think about what . In behaviour based questions the employer asks you to describe what you did in an actual experience. How you've dealt with situations tells the employer a great deal about how you'll handle things in their organization.
Describe Describe . the results of your actions. the situation in which you used the your actions. answer it as if you were telling a story and: Identify Identify the skill that your story demonstrates.5/30/12 Behaviour based questions When you get a question like this. skill.
reliability. your reference what they would say about you especially in regards to such things such as interpersonal and team work skills.Prepare your references Select Ask Ask 5/30/12 references who will comment fairly and positively. your references promptly about Inform . and work habits. permission to use them as a reference.
yourself time. money. Make sure you have all the papers you need such as: Give Documents.The Day Before Organize: 5/30/12 Put together the things you'll need for the day: clothes. and interview information such as the name of interviewer. and directions on how to get there. Make sure you give yourself extra time for last minute problems. . address.
Do's and Don'ts 5/30/12 .
Ø Ø Ø Ø Ø . Elaborate briefly on your experience. Be sincere. Sell yourself without bragging.5/30/12 Do.. and background.. Be natural and let your real self show. your skills. Look directly at the interviewer. Share what appeals to you about the employer.or the work.
It will appear to be a barrier. Exaggerate or compare yourself to others.. Cross Place your arms across your chest. just "yes" and "no" answers. Oneliners are conversation stoppers. Give .. This gesture will make you seem defensive. anything on the desk between you and the interviewer such as briefcase or portfolio.5/30/12 Don't.
want to see enthusiasm. confidence. get Employers The . and an ability to work well in their environment. interview is also your opportunity to assess the company. a little knowledge about the company. and quality of presentation are the keys to successful interviewing. Do you want to work there? Can you contribute. 5/30/12 confidence.Perform well Listening.
and a friendly enthusiastic manner will go a long ways to making that important first impression. smile. the interviewer will make a judgement about youmaybe the deciding one. a firm handshake.5/30/12 Make your entrance Before you say a word. A . confident demeanor. good eye contact.
a concise logical answer that covers relevant factors is more effective than one that rambles. certain you've heard and understood the question. Asking for clarification is acceptable.Take notes .Listen carefully Take 5/30/12 your time. focused on how you could add Be Answer Keep . the question that's been askedyou don't have to give all the answers you've practiced.
how the various departments function together. challenges the organization faces etc.Ending the interview Ask Ask 5/30/12 questions questions that show your knowledge of the organization or its market. questions about the company: direction. training opportunities. last question could be when they Ask The .
Tips to Staying Motivated Most 5/30/12 people find that their motivation can have a "down" spell. Here are some tips to keep going and stay positive. .
small as well as large goals — this way you can celebrate small achievements.Goal-setting: set set 5/30/12 realistic goals . depending on your self-study program.don't be overambitious. create set . goals you can measure — don't be vague about what you want to accomplish. daily. weekly or monthly goals.
track of your progress — consider writing a journal about your learning. keep expect be . plateaus — no one's learning ability or motivation remains at one level all the time. flexible — if you have to change plans. re-organize yourself.Have a schedule: set 5/30/12 aside a special time and space for your self-study.
. yourself time for leisure and rest. begrudge the time spent on your family and work obligations.Keep a balance in your life: ensure don't give 5/30/12 that your life has a variety of activities. not just self-study.
exercise-many people say they concentrate better if they've had physical activity. well — your brain needs its "down" time. sleep get .Stay healthy: eat 5/30/12 appropriately — learning requires "fuel".
about your successes.Find support: share talk 5/30/12 your goals/ambitions with family and friends. be afraid to discuss a setback or ask for a pep talk. don't .
5/30/12 Be happy!!! .
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