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Hitesh Heranraj Devaki Isitech Business School E mail: Heranraj@yahoo.

com

WHAT IS LIFESTYLE AND VALUES ?

Lifestyle

A set of attitudes, habits, of particular person.

Values

The beliefs and rules according to the socity.

VALS TYPES
INNOVATORS

High Resources High Innovation


Self-Expression

Primary Motivation Ideals Achievement

THINKERS

ACHIEVERS

EXPERIENCERS

BELIEVERS

STRIVERS

MAKERS

Low Resources Low Innovation SURVIVORS

MY TYPES

Innovators:

innovators are mainly based on the image. They mainly target on the public taste and the ideas. According to that they will design the product with new technology. Ex: BMW, MICROSOFT

Experiencers:
Ex: Red Bull

experiencers are very prompted with social activities. They mainly seek the product with new Varity and impressive like exercise, sports, outdoor activities etc. they are so enthusiastic and new tenders.

POLAROID MOBILE INKLESS PRINTER

DESCRIPTION

A little bigger than a deck of cards and weighs about 226.7 g


Outer casing made of aluminum and scratch proof . It has no buttons

It has Only has 2 LED lights. One indicates your battery power status and the other your printing status.

MORE ON ZINK PAPER

Zink paper: -has adhesive backing -is water resistant

-tear proof
-has a semi-gloss finish

THE PRINTS AND BATTERY

When the print leaves the printer: -There is no need to wait for it to be developed. -It is fully dry so the ink does not run. -It is water proof.

Battery life: -The printer operates from a rechargeable Lithium-ion battery. -The battery life will last for about 15 to 25 prints.

LIMITATIONS

You cannot change the size of the print. All prints are 2 inches by 3 inches. The cost per print could end up more expensive than your normal digital prints.

APPLICATIONS OF VALS
Innovation: New-Product Development Targeting: Positioning Communications: Channel Planning Geolocation Policy

REFERENCES

http://www.youtube.com/watch?v=2KExXCbOM3E& feature=related http://www.strategicbusinessinsights.com/vals/abou t.shtml http://www.strategicbusinessinsights.com/vals/ustyp es/experiencers.shtml http://www.strategicbusinessinsights.com/vals/geov als/