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Kirana

L/O/G/O

everything just a click away

www.kirana.com

Contents
INDUSTRYOVERVIEW ABOUT US OPPORTUNITY BUSINESS MODEL

KEY PLAYERS
KEY PLAYERS PRODUCT KIRANA V/S KEY PLAYERS

THE PROCESS
REVENUE MODEL MARKET STRATEGY FINANCIAL PROJECTION

Industry Overview

Source: India Retail Forum 2010

Industry Overview

Source: India Retail Forum 2010

Industry Overview

Source: India Retail Forum 2010

What is Kirana.com
24x7 online grocery store
Large Variety of Products We deliver every product to maintain your home needs Helps in saving time and making customers life easy

WHY PUNE
Population : 3,115,431 Area: 270 sq mile Educational Institutions: 102 Per capita Income : 54,000 Largest number of wealthy house holds Highest PC penetration in house holds
Source: Times of India article

WHY PUNE
26% of House holds spends between 50,000 to one lakh on goods and services. Retail growth in Pune is the highest in the country The youth population contributes to the retail growth. Grocery Departmental stores plan to expand to 610 stores in the city
Source: Times of India article

THE OPPORTUNITY
Growing younger population
-60% of the population under age 30 - 13.9 m young influencers are present in top 35 cities

Growing internet Usage


-132 m internet users -10m uses mobile for internet -Broad Brand internet growth by 20% -Busy life style, urban traffic, lack of time

Quality Conscious Quantity Conscious Offer Attractiveness Growing e commerce in India


-Market size is $300m,10m online shopping, Growth rate of 30%

THE MAGIC
Ease of purchase Time saving Quality goods Value for money

Deal offers
Quantity discounts

Branded Products
24x7 online Support

Business Model
Amul Britannia Industries Dabur Haldiram's Marico Heritage Foods Hindustan Unilever Mother Dairy Parle Agro ITC Limited Time Quality Buying Process Convience Selling Process Value for Money Smart Deals Product Recommendation Wish list Mobile Apps Delivery Time Financial Large selection Technical Deal Transparency Human Resources Purchase Tapping User friendly portal SMS E-mail Youth Product Feedback Male/Female Customer Database Young Couples Purchase Habit 25-44 Tracking Follow-up for Dual Income HH Purchases Online Buyer Credit card holder Online Convenient Shopper

Initial Investment HR, Product Purchase Cost(PPC) Warehouse, Technical,Maintainnace

Product sale Advertisement Supplier Registration Sale of product feedback

Competition

Source: India Retail Forum 2010

Competition

Source: India Retail Forum 2010

Kirana V/s Competition


Minimum purchase charge Rs 500 Quick Delivery Value added service First movers advantage Purchase follow up Deals and offer Mobile application

Process
CUST0MER

Register

Browse& Select

Payment

Feedback

SUPPLIER

Register

Product Enlisting

Manage Product

Feedback

REVENUE MODEL
Registration Manufactures or Distributors Annual Rent Manufactures or Distributors Annual Rent

Product Enlisting

Advertisement

Product advertisements Product offer ads

MARKETING
NEWS PAPER
News Paper OOH Radio

OOH KIRANA

RADIO
20% 40%

40%

MARKETING STRATEGY
Transit Media Public Relation CSR Activity Corporate Activations Society Activations Print Radio OOH

Financial projections
Start up Expenses Cash flow Profit and Loss Account Balance sheet

Thank You!
L/O/G/O