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HERO MOTOCORP

PREPARED BY. KISHAN GUPTA DHARMIN BHIKADIYA MEHUL THAKKAR MARUTHU PANDIAN

HERO MOTO CORP LTD PROFILE


Joint Venture of Hero Group and Honda Motors in 1983 Established in 1980s by Jagdish Lal Munjal

Manufacturing Facilities and Dharuhera,Gurgaon and Haridwar


Broken Joint Collaboration From Hero Honda To Hero Moto Crop ltd in Dec 2010

MARKET GROWTH OF HERO


REST 7% HMSI 12%

Hero Moto Corp 41% TVS Motor Company 15%

Bajaj Auto 25%

CONT
Hero Motocorp Forms Strategic

Parternership With Erik Buell Racing of USA Hero motocorp reported 15% growth in sales in FY 12 Hero motocorp gains on buzz it ties up with Austrian firm to make its own engines. Hero motocorp in talks to buy Ducati

GROWTH TRAJECTORY
18
16.56 16 14 12 10 8 6 4 2 0.55 0 2001-02 2002-03 2003-04 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 (10 months) 1.6 3.414 5.512 6.006 7.153 9.9 11 16.8

12.713

Sales (in lac units)

Strength

SWOT ANALYSIS

1. Huge brand equity and one of the biggest players in the two wheelers Indian market 2. Excellent R&D, and wide variety of products in every segment. 3. Excellent distribution, over 3000 dealerships and service centers 4. Good and excellent rebranding from Hero Honda to Hero Moto Corp Weakness 1. Absence in the premium bike segment 2.High imports for its spare parts i.e. over 30% imports 3. Most of the products have similar features and low on design and innovation Opportunity 1.Two-wheeler segment is one of the most growing industries 2.Export of bikes is limited i.e. untapped international markets Threats 1. Strong competition from Indian as well as international brands 2. Dependence on government policies and rising fuel prices 3. Better public transport will affect two-wheeler

PRODUCTS

PRODUCT STRATEGIES
Variance In Product Line Up Average Products Fuel Efficient Product New Aggressive Products Class Innovative Products

MARKETING STRATEGIES
Promotions Advertising Brand Ambassadors CSR Core Products

FINANCIAL STRATEGY
Reduce material cost Invest 4500 Cr. For Plant Development Open new plant Corporate sales

TACTICS
Festival Offers Limited Editions New Product Launching in Festivals

COMPETITORS
1. Yamaha 2. Bajaj Auto 3.TVS 4.Suzuki 5. Harley Davidson 6. Royal Enfield 7. Ducati

KEY SUCCESS FACTORS


Customers satisfaction Brand loyalty Service Centre Availability . Online help and CSD (Customer Service Desk ) Geneon Parts Outlets Heir Professionals For Production & Service

Departments