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FMCG means fast moving consumer goods available in the market as per the daily demands of the consumer.
Fast moving consumer goods are also popularly known as consumer packaged goods .
FMCG industry is regarded as the 4th largest sector in the market. Products with quick turnover and relatively low cost. Absolute profit made on FMCG products is relatively small but they sell in large quantity & earn large profits.
Personal care E.g. oral care, hair care, skin care , cosmetics,perfu mes
Indias FMCG sector is the fourth largest sector in the economy Creates employment for more than three million people in downstream activities
The total FMCG markets is in excess of Rs. 85000 crores. It is growing at double digit growth rate and is expected to maintain this rate.
FMCG Industry is characterized by a well established distribution network, low operating cost, low per capita income and intense competition between the organized and un organized segments.
MARKET OVERVIEW
Series 1
80
70
60 50 40 30 20 10
0
2010 2013 2018
TOP PLAYERS
HUL Asian Paints Britannia Cadbury India ITC ltd Procter & gamble
MARKET SEGMENTS
Sales
food produts- 43% Fabric care- 12% Baby care- 2% Personal care- 22% Others- 5% OTC Products- 4%
Household- 4%
Hair care- 8%
INDIA ADVANTAGE
Large and growing youth population
Significant increase in the consumption level Emergence
ADVANTAGE INDIA
OPPORTUNITIES/WHY FMCG
STRENGHTS Low operational cost Presence of established distribution networks in both urban and
rural areas
Presence of well known brands in FMCG sector
OPPORTUNITIES
Untapped rural market Rising income levels Large domestic market(a population of over 1billion) High consumer goods spending