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INTRODUCTION ON FMCG

FMCG means fast moving consumer goods available in the market as per the daily demands of the consumer.

Fast moving consumer goods are also popularly known as consumer packaged goods .

FMCG industry is regarded as the 4th largest sector in the market. Products with quick turnover and relatively low cost. Absolute profit made on FMCG products is relatively small but they sell in large quantity & earn large profits.

FMCG CATEGORIES & PRODUCTS


Food & beverages E.g. soft drinks, bakery products, tea , coffee

House Hold care E.g.laundry soaps,mosquito repellents, Dish cleaner

Personal care E.g. oral care, hair care, skin care , cosmetics,perfu mes

FACTS ABOUT INDIAS FMCG SECTOR


Indias FMCG sector is the fourth largest sector in the economy Creates employment for more than three million people in downstream activities

The total FMCG markets is in excess of Rs. 85000 crores. It is growing at double digit growth rate and is expected to maintain this rate.

FMCG Industry is characterized by a well established distribution network, low operating cost, low per capita income and intense competition between the organized and un organized segments.

MARKET OVERVIEW
Series 1
80

70
60 50 40 30 20 10

0
2010 2013 2018

TOP PLAYERS
HUL Asian Paints Britannia Cadbury India ITC ltd Procter & gamble

MARKET SEGMENTS
Sales

food produts- 43% Fabric care- 12% Baby care- 2% Personal care- 22% Others- 5% OTC Products- 4%

Household- 4%
Hair care- 8%

INDIA ADVANTAGE
Large and growing youth population
Significant increase in the consumption level Emergence

ADVANTAGE INDIA

of organized retail business

Increase in disposable income

OPPORTUNITIES/WHY FMCG
STRENGHTS Low operational cost Presence of established distribution networks in both urban and

rural areas
Presence of well known brands in FMCG sector

OPPORTUNITIES
Untapped rural market Rising income levels Large domestic market(a population of over 1billion) High consumer goods spending

WHAT DOES IT TAKE??


Good team player Able to work under pressure and time line Strong communication skill Hard working Creative

OTHER OPPOURTUNITIES IN FMCG


Human resource Finance and accounts Treasury Strategy Operations Supply and chain distribution

WHAT IS IN IT FOR YOU??


Job security Off shore opportunities Quick experience An industry thrives on innovation A wide range of experience Nationwide opportunities both rural and urban

YOU DECIDE THE CONCLUSION!!!

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