Group Members:• • • • • • FM-711 Aishwarya Mukundan FM-722 Minu Reeba Kurian FM-738 Amritha Nair FM- 783 Manju Manoharan FM Manjusha P.S FM Jacob M. James

Introduction IT with Telecom sector IT with Tourism IT with Marketing IT with Logistics Recent Updates

• Information technology (IT) is "the study, design, development, implementation, support or management of computer-based information systems, particularly software applications and computer hardware."IT deals with the use of electronic computers and computer software to convert, store, protect, process, transmit, and securely retrieve information.

• Success of software industry and contributions to IT revolution. • Its role in broad based economic development • It has led to employment generation • It serve as a medium of e-governance


a major industrial point in India. . It is the second largest exporter of Software. It is also referred to as Education Hub of India.Ranking City Description 1 Bangalore Popularly known as the capital of the Silicon Valley of India is currently leading in Information Technology Industries in India. It was declared as Gamma-Global City recently. 2 Hyderabad 3 Chennai It is the third largest exporter of Software 4 Pune Pune. Hyderabad called as Cyberabad.



TATA CONSULTANCY SERVICES Revenue FY11: Rs 33.576 crore Growth FY11: 25% .112 crore Revenue FY10: Rs 26.

INFOSYS • Revenue FY11: Rs 25.355 crore Growth FY11: 22% .997 crore Revenue FY10: Rs 21.

899 crore Revenue FY10: Rs 21.949 crore Growth FY11: 13% .WIPRO Revenue FY11: Rs 24.

Why is Information Technology Important and what is it have to do with the other sectors? .

1% in FY2011. contributing substantially to increase in GDP.2% in FY1998 to 7. employment. • All sectors depend on the IT Industry!!! . • The sector has increased its contribution to India's GDP from 1. and exports.IT AND OTHER SECTORS • The growth in the service sector in India has been led by the IT sector.

Importance of it services in telecom sector .

.5% rate and touched $68 billion.• The Indian IT and Telecom sectors are pushing the Indian economy . with more than 900-million subscribers. • During the previous financial year 2011-12. Indian IT Software and Services export has risen 16. • The Indian telecom sector is considered as the fastest-growing and also the the second-largest market in the globe.

voice over IP. server management etc. networking management.• Many telecommunication services providers have their own internal IT consulting. wireless network etc. • There are any specialist provider also providing support services for business phones and data system . .

.TELECOM SECTOR IN INDIA: VISION 2020 • The vision of the telecommunication in 2020 is a vision of information society build where IT and Telecommunication merge. • Hardware is a common platform for both IT and Telecom. it flourishes on the telecom network . • Part of today’s IT is ‘telecom writ large’.

if the phone supports MMS formats. the MMS can be viewed in a web browser.1 trillion SMS text messages . poor handset capabilities SMS Short Message Service Message centers are responsible for sending and receiving texts. content adaptation. If it doesn't. 1. 50 billion MMS messages 160 characters 4. Challenges Spoofing and spamming Size Usage No limit. Spamming.3 billion active users.MMS vs. They also try and re-send messages if they failed in the first try. distribution lists. SMS Attributes Stands for Transmission mechanism MMS Multimedia Messaging Service Messages are sent to the message center. They are then sent to the recipient via the internet.

evolution from 3G to 4G .


E-LOGISTICS: A REVIEW Internet and related technologies and systems  E-commerce  B2B  EXTRANET  E-Global logistics: Streamlining the global operations  Intranet and e-organization .




Internet marketing is the process of growing and promoting an organization using online media. . Somewhere behind that website is a real organization with real goals. Internet marketing does not simply mean 'building a website' or 'promoting a website'.

Online Marketing Services :• • • • • • Blog Marketing Email Marketing Lead Generation Local Search Marketing Media Marketing Social Media Marketing .

at any hour. • Reduction in cost on the part of marketer as well as customer. • Expansion of local markets to national and international markets.Advantages of internet marketing • Availability of information. • Learn about products. as well as purchase them. .



• Banking Industry. • Automobile Industry. • Health Industry. .Effect on industry • Music Industry.


Automobile Industry .

retrieved.IT IN TOURISM • Tourism is currently one of the fastest growing industries across the world. It is primarily a service industry. distributed and otherwise manipulated. stored. . • Technology facilitates the speed and efficiency with which information of the tourism industry is processed.

increase speed of information transfer and retrieval and increase customer involvement in the control of transactions.• Information technology can reduce costs of information handling. • It has flexibility of product specifications and greater reliability of information transferred. .

(i) Accommodation sector. which includes air.• The tourism industry is made up of three major components: namely. Motel.) (ii) Transport sector. water and surface transport. . recreational. caravans etc. (iii) Attraction sector which comprises manmade and natural attractions which are developed to satisfy visitors educational. aesthetic needs etc. Guest houses. all types of establishments that offer lodging to visitors (Hotel.

• A visitor can access an information about the kind of hotels at the destination. their ranges of product. .ACCOMMODATION SECTOR • Any individual or group wishing to travel to any part of the world now has an easy access to the accommodation service providers. the price and other relevant information without leaving his/her office or home.

video games. video films are examples. – In-flight entertainment is also a product of information technology. altitude and other information to the pilot to communication made during emergency by the pilot with other airplanes and air traffic control stations.TRANSPORT SECTOR • An Airplane flies with the help of modern information technology equipment which provides information ranging – weather. .

– For example.• In the case of buses/coaches and taxis. they are equipped with radio communication systems for various uses. in many countries with developed tourism business. the driver or the tour guide updates the Tour Company headquarters about the progress of the tour throughout the touring period. . – This communication ensures the safety of tourists.

Internet web Sites. • Information through promotional videos. . television advertisements and travel documentaries are the main information dissemination tools. • The attraction owners particularly the national tourist offices discharge their duty of promoting their country’s tourist attractions using the information technology products.ATTRACTION SECTOR • In the case of attractions both manmade and natural attraction owners need to communicate or inform their customers and potential customers about their production.

is one of the most important examples of the new generation of travel intermediaries (Inkpen pp. Its Internet site branded Expedia. • Microsoft is a travel agent. . • Cost reduction advantage for providers of tourism services. which are in its database.196).Internet & tourism • Internet has made possible to book and buy holidays using plastic money. • It gives information on all Airlines. Hotels and Car hire companies.

This is done through the page of the company’s Internet site. . • On the other hand. • Electronic-mail (e-mail) is one.• Marketing tourism products on the Internet is also possible. marketing on the Internet has an advantage of being used by all company’s of all size as long as they can establish their Web Site on the Internet.

1. are the following. Development of the Global Distribution System (GDS) 3. Internet . which have redefined the organizational structure of world tourism industry. • The three important innovations.Transition in the Industry • Technological progress in the recent decades has made tourisms enterprise across the globe more innovative than even before. Development of the Computer Reservation System (CRS) 2.

1. . Customers have access to the distribution channels traditionally used by tour operators through Internet. Direct selling to the customer has increased 2. Increase in new intermediaries such as Internet portals specialized in selling tourism products. 3. Several new developments can be noted.• The overall structure of the industry has been transformed ever since Internet has been the essential communication tool for the industry.

4. 5. Increase in the transparency and the efficient relationship between customer and management. They are more specific with regard to content and the details of the arrangement. Consumers are now asking better services. They are more cost conscious and often tend to make comparisons between two products. Companies can regularly alter products and services based on the needs and expectations of clients through regular interaction through Internet. . Change in the consumer behavior. 6.


IMPACT OF WEAKENING RUPEE • Favourable for exporters.May 29 .software service firms • Hinders the planning process of IT-BPO industry($100 billion) • Big companies have hedging programmes to counter fluctuations source:The Times of India .

Chinese IT Industry Growth Fall Major Reasons: • Increasing competition • Weak external demand • Slow implementation of preferential policies .

Growth Level • Software industry revenues rose 26 percent year • To 652 billion yuan (103. .9 percentage points from the same period last year.06 billion US dollars) • 652slowing 1.

2017.To Boost Growth.8 microns will be approved for two-year corporate tax exemptions once they make a profit . enterprises that manufacture IC lines thinner than 0.. 2011 and effective until December 31. Preferential Tax Policies Backdated to January 1.


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