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Presented by: Akshay Sonone PUMBA 2011-13
indices related to macroeconomy .FEATURES OF BUSINESS STANDARD Front page: Business related headlines Sensex information Sales news Companies: Insights of the activities of Economy: Trends in the world market corporates New policies and its implications Statistics .
World: International problems Politics World trade policies Markets: Trends in share market Market expert advise Monetary policies FII / FDI norms SEBI guidelines .
Business law: IPR laws Tax rules and regulations Merger and acquisition Cases related to business Brand world: New product launch Brand equity Endorsement of Brands Brand valuation Sales figures of companies .
Digital consumers: Innovative technology Gadgets and accessories Sites to buy products New generation product features Issues and insights: Insights into hot burning topics Letters from the people Opinions: Experts views on business and social issues Book review .
BUSINESS LINE Business line comprise of all section as of Business Standard with additional sections hereunder: States: happening in the country politics Issues related to state Policies adopted by states related to business Agri business: Commodity rates Demand and supply of goods Variety: Miscellaneous information facts and figures .
Brand Line .SUPPLEMENT OF BUSINESS STANDARD AND BUSINESS LINE Business Standard Business Line The Strategist eWORLD The Smart Investor Investor World Weekend Smart buy.
BUSINESS STANDARD SUPPLEMENTS The Strategist: 1)gives information of the different strategy implemented by firms. 2)Bookworm – The top 10 business bestsellers 3) The Strategist Quiz – compiled by Gaurav Sri Krishna 4) Power moves – automobile reviews .
Smart Calls – Analysts’corner – stock analysis and advice 5. Investment Counter – Pound Wise 4. Smart Feature – Guest Column 6. Trading Desk – Macro Technicals and Derivatives 7. Cover Story 2. Smart Feature 3. Trading Desk – Smart Portfolios .BUSINESS STANDARD SUPPLEMENT The Smart Investor: 1. Smart Feature – Bloomberg Special 8. Trading Desk – Stock To Watch – Sectoral Indices – Global Indices – BSE 500 – Bulk Deals 9.
BUSINESS STANDARD SUPPLEMENT Weekend – Six-page supplement in yellow news print 1. Weekend a. Articles by Bijoy Kumar Y b. Party Smart – Party guide by Mitali Saran b. Motoring – powered by www. The BS Crossword 4. Which Car? – Readers’ questions on purchasing automobiles . In Store – review of newly launched products b.Alok Chandra reviews wines c. Books a. Q&A – Interview 3.com a. Chess – Devanghsu Datta analyses chess games 2. The Wine Club . Society – Commentary on society by Anoothi Vishal c. Overleaf – Rrishi Raote’s column on books and authors c.bsmotoring. Living a. Artwalk – Bharati Chaturvedi writes on the art-events 5. Spend a. Book review b.
new ventures in business world. price. availability Investor World: provide insight into stock market conditions. features. expansion strategy of firms. suggestion regarding investment in stock market . trends in realty market. new gadgets.BUSINESS LINE SUPPLEMENT eWORLD: gives information on latest innovative technology.
trends in consumer preferences .BUSINESS LINE SUPPLEMENTS Smart buy: Guide to buy products. comparison of different products. new business models . different offers and buying channels Brand Line: New product launch. star brand endorsers.
Business Standard has an upperhand in the Economy and Market news and is more beneficial to the marketing firms Business Standard must include the agribusiness section Business Standard must bring in new supplements related to Brands like Brand Wagon of Economic Times .CONCLUSION According to the analysis.
Thank you .