Table of Contents
1. Definition

2. Origins
3. Significance 4. Research Methods

Definition The scientific study of human behavior OR The science of human nature RESEARCH VS. APPLIED PSYCHOLOGY .

Divisions of Psychology       Clinical Educational Exercise and Sports Consumer Rehabilitation Behavioral Neuroscience and Comparative .

Origins Marriage of Biology and Philosophy created a new baby…PSYCHOLOGY .

Wilhelm Wundt (1832-1920) “Father of Psychology”    German professor 1st laboratory (1879) Introspection .

William James (1842-1910) “Father of American Psychology”   American professor 1st American laboratory @ Harvard (1879) .

” Paul Valéry .Significance “The purpose of psychology is to give us a completely different idea of the things we know best.

Experimental Procedure Survey Method Naturalistic Observation Interview Case Study Method Psychological Test Cross-Sectional & Longitudinal Methods “The field of psychology today is literally a mess. 7. and theories around as there are researchers and therapists. 2.” Roger Mills . 5.Research Methods 1. 4. methods. 6. 3. There are as many techniques.

…”) Select subjects a.Experimental Procedure     Create a hypothesis (“If. Independent variable b. Experimental group b. Control group Test hypothesis a. Dependent variable Compare results .…then.

famous for their popular sports drink.The folks at Gatorade. . are trying to target more high school students to buy their products. Scientists in the Gatorade lab would like to research the effectiveness of this new “academic” drink. With your partner. create an experimental procedure to test out this new product. In an effort to do this. they’ve created a brand new drink called “Brainade” that is supposed to boost academic performance.

Experimental Procedure     Double-blind study Placebo Field Disadvantages? Uncontrollable factors may affect/skew results… .

Survey Method    Asking questions Sample group Disadvantages? Wording may be misleading… Incomplete surveys… .

Naturalistic Observation   Secretly observe subjects Disadvantage? No contact w/ the subject… .

Interviews   Provides personal. detailed info. Disadvantages? Interviewee may be putting on a show… .

on an individual’s long-term background Disadvantages? Like the interviews.Case Study Method   Gathering info. the subjects may not be telling the truth… .

from interviews and case studies… .Psychological Tests   Objective tests Disadvantages? Don’t get the info.

. How would you conduct this study? .Cross-Sectional & Longitudinal Studies   Psychologists want to know if intelligence declines w/ age..

age groups simultaneously Longitudinal: Studies same group of people over a long period of time Disadvantages? Cross-Sectional: Not always accurate… Longitudinal: Time consuming & expensive… .Cross-Sectional & Longitudinal Studies    Cross-Sectional: Looks @ diff.

You may not use the examples in your textbook.Homework: Due Wednesday 9/8  Create original examples that correspond with the 8 research methods we discussed in class today. .

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