Professional Documents
Culture Documents
Prepared For
sr.Lecturer Dept.:-AMT BUFT
Mr.Morshed Mohiuddin
Name
Prepared By
ID 091-091-0-45
Shariful Kader
Niaz Mahmud
Abdul Halim Hasan Shariar
091-061-0-45
091-086-0-45 091-077-0-45
Index
Cover Page Information Page Contents Importance about fashion retailing and visual merchandising for brand launching. Brand Logo Vision Mission Business Card Why Location is Important Location Map Floor plan Management Team(organizational structure) Project Team work flow chart
Importance about fashion retailing and visual merchandising for brand launching.
Brand Logo
Vission:
Our core aim is to Become an International Brand within the
year of 2015.
integrated strategies aimed at building a deeper, more enduring relationship with our customers, increasing the engagement and retention of our Associates, and delivering industry leading financial performance to our shareholders.
Mission:
Now we are focusing on branding our products
nationally, we have the variety of products such as mens, womens kids etc. Our Main consideration is quality of products, we also giving consideration on pricing of products. Considering both quality, pricing & also maintaining eco friendly product. In this way we will ensure our core vision to become an international brand within 2015.
Business Card
Continue.
The Location of the Retail store plays a very important role in its success. It is an integral n crucial part of the Retail strategy as the location of the store conveys a lot about its image. It also influences the merchandising mix and layout of the store.
Continue
Before choosing a retail store location, defining the business, both for now and in the future is important and thinking about the issues like:
Who are our target customers? How do we want our store?
Floor plan
Chairman
Director
Managing Director
Director
CEO
Continue.
CEO
Manager (HR & ADMIN) Manager (Sales & Marketing )
Receptionist Senior Sales Executive/ Team Leader Sales Executive (womens section) Sales Executive-2 (womens section) Marketing/ Branding Executive Sales Executive (Womens section)
IT Officer
Office Executive
Security/Cle aner/Peon
Marketing Strategy
Marketing:
Marketing is "the activity, set of institutions, and
processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Continue
Marketing strategy: @ Online marketing Facebook Marketing Search Engine Marketing
Physical Marketing Bill board Fashion Show SponsorShip University Campaign