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Project on Visual Merchandising BGMEA University of Fashion & Technology (BUFT) .
Lecturer Dept.Prepared For sr.:-AMT BUFT Mr.Morshed Mohiuddin Name Prepared By ID 091-091-0-45 Shariful Kader Niaz Mahmud Abdul Halim Hasan Shariar 091-061-0-45 091-086-0-45 091-077-0-45 .
Index Cover Page Information Page Contents Importance about fashion retailing and visual merchandising for brand launching. Brand Logo Vision Mission Business Card Why Location is Important Location Map Floor plan Management Team(organizational structure) Project Team work flow chart .
Importance about fashion retailing and visual merchandising for brand launching. .
Brand Logo .
“ More point review …………. more enduring relationship with our customers. increasing the engagement and retention of our Associates.Vission: “ Our core aim is to Become an International Brand within the year of 2015”. and delivering industry leading financial performance to our shareholders. . “We are executing a strategic Long Range Plan that consists of four integrated strategies aimed at building a deeper.
we have the variety of products such as men’s. we also giving consideration on pricing of products. In this way we will ensure our core vision to become an international brand within 2015. Our Main consideration is quality of products. pricing & also maintaining eco friendly product. Considering both quality.Mission: Now we are focusing on branding our products nationally. . women’s kids etc.
Business Card .
Why Location is Important Few factors that influence Location Selection in Retail outlets are: Proximity to competitors Population make up Customer traffic patterns Nearness to complimentary Parking availability Community attitude .
The Location of the Retail store plays a very important role in its success. It also influences the merchandising mix and layout of the store.Continue…. . It is an integral n crucial part of the Retail strategy as the location of the store conveys a lot about its image.
Continue… Before choosing a retail store location. defining the business. both for now and in the future is important and thinking about the issues like: Who are our target customers? How do we want our store? Determining the business areas. store location and the store size. .
Brand Location map .
Floor plan .
Organizational structure (Part-1) Chairman Director Managing Director Director CEO Continue…. .
Organizational structure (Part-2) CEO Manager (HR & ADMIN) Manager (Sales & Marketing ) Receptionist Senior Sales Executive/ Team Leader Sales Executive (women’s section) Sales Executive-2 (women’s section) Marketing/ Branding Executive Sales Executive (Women’s section) IT Officer Office Executive Security/Cle aner/Peon Sales Executive(Ki ds section) Sales Executive (Men’s Section) .
Project team work flow chart .
communicating.Marketing Strategy Marketing: Marketing is "the activity. set of institutions. . and exchanging offerings that have value for customers. partners. and processes for creating. delivering. and society at large. clients.
Continue… Marketing strategy: @ Online marketing Facebook Marketing Search Engine Marketing Physical Marketing Bill board Fashion Show SponsorShip University Campaign .