Presentation About Mountain High

Project on Visual Merchandising

BGMEA University of Fashion & Technology (BUFT)

Prepared For
sr.Lecturer Dept.:-AMT BUFT

Mr.Morshed Mohiuddin
Name

Prepared By
ID 091-091-0-45

Shariful Kader

Niaz Mahmud
Abdul Halim Hasan Shariar

091-061-0-45
091-086-0-45 091-077-0-45

Index

Cover Page Information Page Contents Importance about fashion retailing and visual merchandising for brand launching. Brand Logo Vision Mission Business Card Why Location is Important Location Map Floor plan Management Team(organizational structure) Project Team work flow chart

Importance about fashion retailing and visual merchandising for brand launching.

Brand Logo

Vission:
Our core aim is to Become an International Brand within the

year of 2015.

We are executing a strategic Long Range Plan that consists of four

integrated strategies aimed at building a deeper, more enduring relationship with our customers, increasing the engagement and retention of our Associates, and delivering industry leading financial performance to our shareholders.

More point review .

Mission:
Now we are focusing on branding our products

nationally, we have the variety of products such as mens, womens kids etc. Our Main consideration is quality of products, we also giving consideration on pricing of products. Considering both quality, pricing & also maintaining eco friendly product. In this way we will ensure our core vision to become an international brand within 2015.

Business Card

Why Location is Important

Few factors that influence Location Selection in Retail outlets are: Proximity to competitors Population make up Customer traffic patterns Nearness to complimentary Parking availability Community attitude

Continue.
The Location of the Retail store plays a very important role in its success. It is an integral n crucial part of the Retail strategy as the location of the store conveys a lot about its image. It also influences the merchandising mix and layout of the store.

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Before choosing a retail store location, defining the business, both for now and in the future is important and thinking about the issues like:
Who are our target customers? How do we want our store?

Determining the business areas, store location

and the store size.

Brand Location map

Floor plan

Organizational structure (Part-1)

Chairman

Director

Managing Director

Director

CEO

Continue.

Organizational structure (Part-2)

CEO
Manager (HR & ADMIN) Manager (Sales & Marketing )
Receptionist Senior Sales Executive/ Team Leader Sales Executive (womens section) Sales Executive-2 (womens section) Marketing/ Branding Executive Sales Executive (Womens section)

IT Officer

Office Executive

Security/Cle aner/Peon

Sales Executive(Ki ds section)

Sales Executive (Mens Section)

Project team work flow chart

Marketing Strategy
Marketing:
Marketing is "the activity, set of institutions, and

processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Continue
Marketing strategy: @ Online marketing Facebook Marketing Search Engine Marketing
Physical Marketing Bill board Fashion Show SponsorShip University Campaign