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Global Operation Management

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Introduction International Market Place Globalization Drivers Lean principles of Vodafone International Business Strategy National Policies Operations management CSR Conclusion Bibiliography

In the UK. http://www. Vodafone is a leading international mobile communications company with interests in 31 countries and partnership agreements with a further 40 countries. more than 19 million people use Vodafone services.vodafone. It has over 79. Berkshire.html .000 employees throughout the world and has more than 289 million customers. United Kingdom.com/start/about_vodafone.   Vodafone is a British multinational mobile network operator headquartered in Newbury.

 . Hutch Telecom(India). Global enterprise: Ghana Telecom (Africa). Vodafone owns 45% of Verizon Wireless. based on number of subscribers. the largest wireless telecommunications network in the United States.  It is the world's second largest mobile phone operator behind China Mobile.

1992.Globalization Drivers Yip’s framework. .

Cost Globalization Drivers.Yip’s framework:     Market Globalization Drivers. Government Globalization Drivers. Competitive Globalization Drivers Diplomvolkswirt .p26) .SJ(2009.

  Vodafone’s strongest resources were their intangibles such as human resources. low cost. . and knowledge which put them a step ahead of their competitors globally. Vodafone's management has the ability to acquire and merge with other companies while maintaining an effective. organizational structure. innovation.

com .   Understanding the standards of the customer Identifying the value stream for each product Working towards perfection. www.competitiveXpert.

5-Force Model:      Rivalry with Existing Competitors Bargaining Power of Buyers Bargaining Power of Suppliers Potential Entrants Product Substitutes .

2. 2.  1. 2.It mainly focus on 4 factors they are:  1.  1. 3. 3. Operational Performance Value Enhancement Cost Reduction Total Communication Mobile Data Enterprise Broadband Emerging Market Delivering in existing markets Selective expansion & cautions approach Capital Discipline Strengthen capital discipline Shareholder returns Clear priorities for surplus capital Roman Boutellier & Oliver gassmann .  1. 2.

http://www. a safe and responsible internet experience.  Ensure our operating standards are of a consistent and appropriate level across the Group.vodafone. and sustainable products and services. through broadening access to communications to all sections of society.It sets clear priorities to:  Capture the potential of mobile to bring socioeconomic value in both emerging economies and developed markets.com/start/responsibility/ our_approach/cr_strategy.  Deliver progress against stakeholder expectations on the key areas of climate change.html .

   Health & Safety policy. Insurance Policy. . Reward and Recognition.

. Global Service Managers work closely with the Local Service Management team in each country or region to ensure the smooth day-to-day operation of their services.Vodafone operates on a global and national level to align with the customers' support needs.

Problem resolution and issue management. In-country project management. .      Ensuring local service levels are met. Developing and managing local relationships. Providing management information. Developing local service solutions to meet your requirements.

 "Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large“ ("Making Good Business Sense" by Lord Holme and Richard Watts) .

Idowu.     Board local engagement across all CSR Single issue local engagement Single issue global engagement Engagement with specific stake holders group Business and industry wide engagement Professionals ́ Perspectives of Corporate Social Responsibility--Samuel O. Walter Leal Filho - 2009 .

net/csr/definition.php .http://www.mallenbaker.

 In order to maintain a sustainable competitive advantage Vodafone would have to operate as pure wireless company in the future. .

. Robert J.. George Stone house.. Nigel s. Diplomvolkswirt. .1992. Walter Leal Filho – 2009.. Pitman Publishing Roland Robertson. Globalization social theory . Leslie H.. Professionals perspectives of corporate socical responsibility.India: Sage Publications. Bill Houston. Globalization Drivers for Renewable Energies Referring to Electricity . 1st ed.. Business strategy: an introduction. New York: Oxford University Press. Operations management. Samuel O.2009. 5th ed. The International Business Environment. Idowu.. SJ.1995. Stuart C. Philip W.1992.2009.      David Campbell.

php http://www.vodafone.mallenbaker.com/start/about_vodafone.uk/item/3860 http://www. html .employeebenefits.co.net/csr/definition.Websites:    http://www.

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