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Structured Thinking & Communication

Ice Breaker

Human Thinking Process

What do you know?

Overview on Human

Thinking Process

Critical Thinking

Critical thinking is the purposeful and reflective judgement about what to believe or what to do in response to observations, experience, verbal or written expressions, or arguments.

It involves determining the meaning and significance of what is observed or expressed, or, concerning a given inference

or argument, determining whether there is adequate

justification to accept the conclusion as true.

Thinking is often casual and informal, whereas critical thinking deliberately evaluates the quality of thinking.

Creative Thinking

Creative thinking and innovation are particularly useful during Strategic Planning (when strategizing) and in Product and Service Management (when designing new products and services.)

Structured Thinking

Structured Thinking is a structured, problem-solving methodology for finding innovative solution concepts to engineering-design type problems.

The goal of Structured Thinking is to enable a problem solver to invent multiple solution concepts in as short a time as possible

The Pyramid Principle






Oranges Butter Apples Sour Cream

If you try to visualize this process, you will see that

you have created a set of pyramids of logically related items

The Need to State The Logic

All mental processes (e.g; thinking, remembering, problem solving) apparently utilize this grouping and summarizing

process, so that the information in a person’s mind might be

thought of as being organized into one giant conglomeration of related pyramids. If you thing about communicating that to mind , you can see

that the problem is one of ensuring that what you say will fit

somewhere into the existing pyramids.

Case Study-1

Case Study-1


Structuring The Thought

Process Before Communicating

Ordering ideas from top down

Controlling the sequence in which you present your ideas

The reader or listener can only take the sequences in one at a time

Structuring The Thought Process Before Communicating Ordering ideas from top down • Controlling the sequence in

How to get your ideas across?

Clear Reports





SCQA Framework

S = Describe the situation

C = Identify the complication (trigger for the question)

• Q = Clarify the question in the reader’s


A = Develop the Answer (/solution, the over-riding point)

Creative Thinking

The Ps:

Person: what attributes of your people may help or hinder idea generation

and/or implementation.

Process: what tools, techniques and/or methods do you use for working together to optimize your creative and critical thinking?

Product: what do you want to do better? Be creative around product, service, processes, other? The clearer the need the better the focus.

Press: what is the team, departmental, divisional, organisational climate that 'presses' upon people and their work, helping and hindering idea flow?

Creativity Game

The Manufacturer

Creativity Game The Manufacturer SCAMPE R

SCAMPER stands for

Substitute - use of high tech materials for niche markets, such as high speed steel? Carbon fiber? Plastics? Glass? Non-reactive material?

Combine - integrate nut and bolt? Bolt and washer? Bolt and spanner?

Adapt - put Allen key or Star head on bolt? Countersink


Modify - produce bolts for watches or bridges? Produce different shaped bolts (e.g. screw in plugs)? Pre-painted green bolts?

Put to another use - bolts as hinge pins? As axles?

Eliminate - Eliminate nuts, washers, heads, thread, etc.

Reverse - make dies as well as bolts, make bolts that cut threads for themselves in material, etc.

Mind Mapping

The Mind Map is a method of recording information or ideas

in a dynamic way that mirrors the brain’s processes.

Developed in the 1960s by Tony Buzan to help students make notes by using keywords and images.

Non-linear thinking and associative memory

Visual brainstorming tool

Use connections between keywords to map knowledge to help improve understanding and recall

Aids high level of critical thinking

Let Us Play Mind Mapping


Identify the central theme via a suggestive keyword and image

Brainstorm associated keywords for 5-10 minutes

Organize the keywords in categories (general to specific)

Map the keywords according to the rules

Expand your map. Think freely and quickly. Free associate.

Analytical Thinking



Overall Process


Defining the Problem


Formulating the Hypothesis


Collecting the Facts


Conducting the Analysis


Developing the Solution

Problem Solution Hypothesis Analysis Facts

Brainstorming A Method for Identifying Issues and Formulating Hypotheses in Analytical Thinking

Brainstorming is useful when there is a wide

range of possible issues and solutions

Brainstorming is not appropriate for testing an idea; it is used to generate ideas

There are numerous brainstorming techniques, which include group brainstorming, individual

brainstorming, and storyboarding

Individual brainstorming is usually not recommended unless time is too tight, participants are rarely available, group is too large, etc.

Brainstorming can be useful for Force Field

Analysis identifying all forces impacting the problem

Problem Solving

A problem becomes known when a person observes a discrepancy between the way things

are and the way things ought to be. Problems can

be identified through:

Comparative/benchmarking studies

Performance reporting - assessment of current performance against goals and objectives

SWOT Analysis assessment of strengths, weaknesses, opportunities, and threats

Complaints Surveys Etc.

Solving Problem using Fish Bone Diagram

Find out the best solution for the

following problem using Fish Bone


Find out the best solution for the following problem using Fish Bone Diagram

Managerial Thinking

Thinking creatively, reason lucidly, and express ideas with clarity

Define complex problems and establish the objectives of any document

Assess your ideas and recognize their relative importance

Structure your reasoning into a coherent and transparent argument

Analyse your argument to confirm effectiveness

Case Study-2

Case Study-2

End of the Day