TELECOM SERVICE PROVIDERS

GROUP MEMBERS
FM-807

JIMCY VARGHESE DINEY MATHEW

FM-709

FM-790
FM-818 FM-819

MUMTHAZ KABHIR
LAKSHMI JUSTIN PHILIP MANJU MANOHARAN

FM-783

29% 14.16% BSNL IDEA Aircel Reliance Telecom MTNL Loop Mobile .MARKET SHARE TRAI 1.33% 7.72% Bharti Airtel Vodafone Essar 32.57% 24.09% 3.94% 0.90% 15.

MARKET LEADER .

VODAFONE MARKET CHALLENGER .

MARKET FOLLOWER .

•Introduction of 3G •Airtel launched in 2008.airtel. idea-idea gang . idea followed in 2011 •First friends pack.

-using internet on travel .• Full roaming services(prepaid)airtel • Advantages of 3G -present GPRS connection is a painful slow network.

quality innovation and choice • Connect every international traveler with convenient and cost effective solutionundisputed market leader. .MARKET NICHE • Aims at being the best in service.

• Wide audience-leisure & business travelers and students studying abroad. . • Services-International SIM and Data solutions.

1* per minute •Get your number before departure •Receive free incoming calls when abroad •Pay in Indian rupees •24x7 Customer Care .•Call back to India at Re.

• Different media with a customized approach • Voice mail application on facebook • Youth into confidence .

.

A Circle. B Circle and C Circle. .• On the basis of Geography: Divided Indian market into category Metros.

METROS aa B Circles A Circles C Circles .

• Again targeted youth by introducing YOUTOPIA plan. • Corporate people and business men. • Targeted women and senior citizens by introducing post paid plans. .• Earlier Elite Class above age group of 25 years.

-Henmant Schdev . Airtel .CMO. in a way that trivalised the price in the mind of the customer.“We position Airtel as an aspirational and lifestyle brand .It was pitched not merely as a mobile service but as something that gave him a badge value”.

‘ ‘Power to keep in touch’ year 1995-1998 .

• ‘Touch Tomorrow’ – Year 1999 .2001 .

Year 2002 .2003 .‘Live every moment’.

‘Express Yourself’ – Year 2003… .

Current LOGO of Airtel .

• It was the most downloaded ringtone in India. . • It was the most popular tune among the people.Signature Tune • This tune used for Brand Recallability. • People hear this tune and immediately associate with the Airtel brand. Now they are looking forward to come up with another tune.

P P P .

PRODUCT • • • • • 3g services 4g services Airtel money Enterprise business solution Android based tablets .

. • Flexible pricing mechanism • Controlled by TRAI.PRICE • Competition based pricing.

outlet etc.PLACE • It has wide and extensive presence even in the remotest areas • Airtel Customer Care Touch Points • Distributors like E. grocery stores. Paan shops. .g. chemists.

Rehman. • Provides innovations such as Bollywood movie premiers. this signature tune is the most downloaded tune in India. • In 2002 Airtel got its Signature tune from A. .PROMOTION • Large scale print and video advertising. • Big celebrities like SRK and Sachin are roped in to endorse the product because it .R. music services such as ring back tones & many more.

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