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Started in 1945 in Mumbai, India. Original production was on locomotives.


The family founded:

Ironworks Steelworks cotton mills hydroelectric-power plants

Tatas are a family of Indian industrialists and philanthropists.

First car rolled off of the assembly line.

Are of their endeavors have been proved to be crucial to India's industrial development.

Tata Motors is Indias owns the largest independent company in India. Mercedes and Tata teamed up to create a truck line.
First major business deal with another firm.

Together both companies started their commercial vehicle operations in 1960. in 1986 the company created and sold the first LCV
LCV = light commercial vehicle Was the Tata 407

Tata Motors decided to pursue joint ventures.

Cummins Engine Co., Inc., was the first company to jointly venture with Tata in 1993. Manufactured a diesel engine that had high horsepower and emitted less harmful chemicals.

Began creating new lines in the late 1990s and early 2000s:
Compressed natural gas buses 1109 vehicle, used for commercial purposes. Ex-series Newly designed LCV called the 207 DI

To be best in the manner in which we operate, best in the products we deliver, and best in our value system and ethics

To become a world class automotive engineering and product development centre, and enable Tata Motors to become a world class automotive company

Purpose Committed to quality of life Striving for global competitiveness Pay back to society especially customers, employees, shareholders and the community

Core Values Integrity Fair & transparent business Understanding Caring, compassionate and humane Excellence Strive to achieve highest possible Unity Work cohesively with colleagues and groups Responsibility Sensitive to countries, communities and environment

100 companies throughout 7 business sectors Engineering, materials, energy, chemicals, services, consumer products, information systems and communications Tata AutoComp Systems - Automotive Tata Steel - Materials Tata Power - Energy Rallis India - Chemicals Tata Realty and Infrastructure - Service Tata Tea - Consumer Products Tata Technologies - Information Systems and Communications

Tata Group

Tata Indigo
Created in 2002 Mid-sized sedan. Different models run on either normal gasoline or diesel fuel. Seats 5 people. Same luxuries as American made vehicles.

Tata Indigo SW
Station wagon version of the Indigo. Same basic features as the Indigo. Seats 5 people. Different models fun on different fuels. Different optional safety features than other vehicles.

Tata Indica
Hatchback version of the Indigo sedan. Easily affordable. Smallest in the line of Tata vehicles to date. Seats 5 people. Same basic features as the sedan.

Tata Safari
Mid-sized SUV. Has a special engine called DICOR.
Direct Injection Common Rail. Allows the engine to intercool itself.

Comes in either a 4x4 or a 4x2. Can seat 7 passengers.

Tata Sumo
Runs off of diesel fuel. Seats up to 7 passengers. Has a separate rear and front suspension for an optimal ride. Has two separate air conditioners for the front and rear of the vehicle.


Medium & Heavy CV Trucks Buses L, M & HCV Light & Small Comm Veh Trucks

64% 40% 59%

24% 30% <1%

7% 32%

8% 5% 4%

10% 3%

3% 6% 3%


<1% 1% -

<1% -

Strength Experience Micro environment Business model Resource & capabilities Culture Opportunity Export New products New markets Acquisition & mergers Weakness Value chain Distribution Macro environment

Threats Have low cost advantage over its competitors. Rising price of steel and aluminum.

India UK

Tata Motors Operations

South Korea
Thailand Spain

In 2004, the acquisition of Daewoo commercial vehicle of

South Korea. In 2005, Hispano Carrocera Spanish bus manufacturing company. In 2006, TML has formed 51:49 joint venture with Marcopolo Brazil based global leader in bus body building. In 2007, TML also formed a joint venture with Fiat. In 2008, the acquisition of British Jaguar Land Rover business.


Motors relies heavily on its sales in India. Tata Motors now faces stiff competition from compatriots like Mahindra, Maruti as well as multinational brands like Toyota & Chevrolet. It has faced controversy over developing the Nano. Ashok Leyland, Tatas biggest competitors in the Indian heavy commercial vehicle market.

Tata Motors has been at the forefront of the Indian automobile industrys anti pollution efforts by introducing clear engines. Therefore Tata Motors limited is always committed to understanding customer needs.
The name of TATA itself say it all: Trust Acceptability Transparency Accountability