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India.• Started in 1945 in Mumbai. • 1954 • The family founded: – Ironworks – Steelworks – cotton mills – hydroelectric-power plants • Tata’s are a family of Indian industrialists and philanthropists. • Are of their endeavors have been proved to be crucial to India's industrial development. . – First car rolled off of the assembly line. • Original production was on locomotives.
• Together both companies started their commercial vehicle operations in 1960.• Tata Motors is India’s owns the largest independent company in India. • First major business deal with another firm. • Mercedes and Tata teamed up to create a truck line. • in 1986 the company created and sold the first LCV • LCV = light commercial vehicle • Was the Tata 407 .
• Manufactured a diesel engine that had high horsepower and emitted less harmful chemicals. used for commercial purposes. • Began creating new lines in the late 1990’s and early 2000’s: • Compressed natural gas buses • 1109 vehicle.. • Cummins Engine Co. Inc.• Tata Motors decided to pursue joint ventures. • Ex-series • Newly designed LCV called the 207 DI . was the first company to jointly venture with Tata in 1993..
and enable Tata Motors to become a world class automotive company . and best in our value system and ethics Mission To become a world class automotive engineering and product development centre.Vision To be best in the manner in which we operate. best in the products we deliver.
shareholders and the community Core Values Integrity – Fair & transparent business Understanding – Caring. employees. communities and environment .Purpose Committed to quality of life Striving for global competitiveness Pay back to society especially customers. compassionate and humane Excellence – Strive to achieve highest possible Unity – Work cohesively with colleagues and groups Responsibility – Sensitive to countries.
Materials •Tata Power . materials.Information Systems and Communications Tata Group .Energy •Rallis India .Service •Tata Tea . services.• 100 companies throughout 7 business sectors •Engineering. energy.Automotive •Tata Steel .Chemicals •Tata Realty and Infrastructure . information systems and communications •Tata AutoComp Systems . consumer products.Consumer Products •Tata Technologies . chemicals.
. Seats 5 people. Different models run on either normal gasoline or diesel fuel.Tata Indigo Created in 2002 Mid-sized sedan. Same luxuries as American made vehicles.
–Different models fun on different fuels. . –Different optional safety features than other vehicles. –Same basic features as the Indigo.PRODUCTS • Tata Indigo SW –Station wagon version of the Indigo. –Seats 5 people.
PRODUCTS Tata Indica Hatchback version of the Indigo sedan. Smallest in the line of Tata vehicles to date. . Seats 5 people. Same basic features as the sedan. Easily affordable.
Direct Injection Common Rail. . Allows the engine to intercool itself.PRODUCTS Tata Safari Mid-sized SUV. Comes in either a 4x4 or a 4x2. Has a special engine called DICOR. Can seat 7 passengers.
PRODUCTS Tata Sumo Runs off of diesel fuel. Has a separate rear and front suspension for an optimal ride. . Has two separate air conditioners for the front and rear of the vehicle. Seats up to 7 passengers.
M & HCV Light & Small Comm Veh – Trucks 64% 40% 59% 24% 30% <1% 7% 32% 8% 5% 4% 10% 3% 3% 6% 3% 1% <1% <1% 1% - <1% - .INDIAN COMMERCIAL VEHICLE MARKET – COMPETITIVE SCENARIO Medium & Heavy CV Trucks Buses – L.
. • Rising price of steel and aluminum.SWOT ANALYSIS • • • • • Strength Experience Micro environment Business model Resource & capabilities Culture Opportunity Export New products New markets Acquisition & mergers Weakness • Value chain • Distribution • Macro environment Threats • Have low cost advantage over its competitors.
India UK Tata Motors Operations South Korea Thailand Spain .
In 2007. Hispano Carrocera – Spanish bus manufacturing company. In 2005. In 2008. . TML also formed a joint venture with Fiat. the acquisition of British Jaguar Land Rover business. TML has formed 51:49 joint venture with Marcopolo Brazil based global leader in bus body building. In 2006. In 2004. the acquisition of Daewoo commercial vehicle of South Korea.
Tata Motors relies heavily on its sales in India. Maruti as well as multinational brands like Toyota & Chevrolet. . Tata’s biggest competitors in the Indian heavy commercial vehicle market. Ashok Leyland. It has faced controversy over developing the “Nano”. Tata Motors now faces stiff competition from compatriots like Mahindra.
Tata Motors has been at the forefront of the Indian automobile industry’s anti – pollution efforts by introducing clear engines. Therefore Tata Motors limited is always committed to understanding customer needs. The name of TATA itself say it all: Trust Acceptability Transparency Accountability .