Communicating in a Nuclear Emergency: The Changing Environment


Changes in Communication: A Quick Recap


The Internet Changed Everything: Instant, Global Communication


Global Social Media Statistics:
• • • • 340 million tweets a day 900 million Facebook accounts One-third of the world has internet access 40 percent of tweets come from smart phones


An accident anywhere is an accident everywhere = Communication anywhere is a communication everywhere – and increasingly instant, and not from the national regulator

Case in Point
• TMI employees contaminated from dust during an outage • Workers send texts to their families • Media reports that the plant is being evacuated


Three Maxims of Crisis Com:

Communicate Early Communicate Often Communicate Clearly


Communicate Early, Often, and Clearly
• Early – even if it‟s just “we know there‟s a problem” • Often – Keep repeating information, repetition is important to people in a crisis • Clearly – Leave out jargon and technical language • Get out even the bad news – Journal of PRSA found journalists become and stay suspicious when critical information is withheld.

Prepare for a Crisis
• You can and must plan • You can and must practice • Have pre-written materials, a „dark‟ website, etc. • Use social media as an extra tool that provides unfiltered communication from the regulator to the public.


Social Media Use by the NRC
• The NRC Blog was six weeks old in March 2011 • Average views went from 400 a day to 5,000+ a day • Blog comments and questions guided communication products. • Allowed us to know about and address misinformation and misperception quickly


NRC Social Media Usage Today
• • • • Blog stats Twitter stats YouTube stats Flickr stats


• The communication environment is changing and we must make greater use of social media • We must plan ahead to use social media in a crisis • Communicate early, often and clearly. • Plan for and practice crisis communication • Questions?