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By Upendra reddy Rajasekhara reddy Naveena Raju Ronak

Values Beliefs Attitudes Job satisfaction

A Belief is a conviction in the truth of a proposition. Beliefs are held without recourse to proof or evidence. Belief Systems often deal with issues which cannot be explained by reason or logic creation, the meaning of life, afterlife.

Classification of beliefs
Bulls eye 100 percent consensus Nil consensus beliefs Authority beliefs Trivial beliefs

A learned predisposition to respond to an object or a class of objects in a consistently favorable or unfavorable way.

A state of mind or feeling with regard to some matter

Nature and Dimensions

Attitude is a continuous tendency to feel and behave in specific where toward some object Every person holds attitudes towards an object, irrespective of their structures and intelligence Attitudes tend to continue unless some thing is done to change them.

Attitudes generally can fall any where alone a continum between favourable to extremely unfavourable Attitudes are aimed at some objects about which the person has some associate feelings

Types of Attitudes
Job satisfaction It is the one how one feels about ones job Job involvement This refers to the extent to which an individual
identify psychological with his/her job and will try to perform the job to the best of his ability

Organisational commitment
This can be visual in how the employee has identified with the organisation

Components of attitudes
Attitudes can be broken down in to three components
Emotional Informational Behavioural

Emotional: It is with persons feelings or affect about and object which may be either positive, negative or neutral Informational: It will include all the beliefs the person may have about the person or object Behavioural: It refers to the persons tendency to behave in a particular manner towards the object or person

Functions of attitude
Adjustment function Ego-defensive function Value expressive function Knowledge function

Adjustment function:
Attitudes help employees to adjust their work environment

Ego-defensive function:
Attitudes also help individuals in defending their self image

Value expressive function:

Attitudes provide the basis for people to express their values

Knowledge function: This function of attitudes provides standards and frames of

reference by which people are able to organise and make meanings of the word around them

Cognitive Dissonance
A state of internal tension that results from an inconsistency between any knowledge , belief, opinion, attitude or feeling about the environment, oneself of ones behavior. It is psychologically uncomfortable.

Cognitive- being reduced to factual knowledge;

act or process of knowing including both awareness and judgment.

Dissonance- lack of agreement, inconsistency

between ones actions and ones belief

The Theory of Cognitive Dissonance

Cognitive Dissonance
Any incompatibility between two or more attitudes or between behaviour and attitudes

Desire to reduce dissonance

Importance of elements creating element dissonance degree of individual influence over elements Rewards involved in dissonance

Job Satisfaction
A pleasurable or positive emotional state resulting from the appraisal of job experience Factors affecting job satisfaction:
Pay Work Group

Work Promotions Supervision

Working condition

Ways of measuring job satisfaction:

Rating scales
Critical incidents Personal interviews Action tendencies

Impact of job satisfaction on work experience

job satisfaction and productivity job satisfaction and turn over job satisfaction and absenteeism