You are on page 1of 20

Primetime – Hythro-Delhi Street Display Units Sales presentation

Primetime gets into OOH asset ownership! Agencies : After more than a decade in the OOH agency space, Primetime has formed a joint venture with Hythro Engineers Pvt. Ltd.to sell over 114 public utility sites in highly prominent areas in South and Central Delhi.

The street utilities offer uncluttered exposure at key locations like India Gate, Connaught Place, Africa Avenue, Safdarjung, Sarojini Market, Janpath etc This is an exciting new venture which continues Primetime’s path breaking expertise in providing advertisers with innovative and cost efficient media options that deliver audiences.

ABOUT PRIMETIME

About Primetime
Ventured into ownership of television content for Doordarshan . Marketed some of the biggest serials on Indian television like Mahabharat, Dekh bhai dekh, zabaan sambhalke and Meri awaaz suno Launched Prime Market reach – its pioneering out of home business, which to date remains the largest updated database for OOH planning. Ventured into the digital space with tie up with a leading adnetwork and technology provider iAvatarz

Set up in 1985 pioneering advertising on videos

1985

1991

1993

1995

2000

2005

2010

It was appointed the sole marketing agency for the STAR bouquet of channels when it was first launched in India

Appointed as the exclusive sales representatives for Sony in the Middle East market and soon US and UK feeds were added

Formed a JV with leading south African media company Kagiso to launch Radiominds which provides 360 degree service in the radio space

WHO WE ARE

Independent OOH player since 2000 Integrated Out of Home media solutions across the country Experience in handling multi-city campaigns

Out of home solutions for customer engagement NOT outdoor

WHAT WE DO

Depth of coverage

Quick response and turn around
Cost efficient buys on the back of our vendor relationships Pan India

Completely objective media buying
One point contact for anything OOH - anywhere

HOW WE DO IT

Planning A complete understanding of the brand through the campaign information sheet Accurate planning using our online database of sites across India Local knowledge of towns, key outdoor properties and understanding competition Rate advantage – Structured vendor relationship initiatives Smoother Implementation & control Proven outdoor-customized process management systems A Daily activity sheet detailing out when each site has been mounted

Our Key Clients

SOME OF THE RECENT CAMPAIGNS WE HAVE HANDLED

Anchor campaign executed in over 110 towns – Dec 2010 • 77 additional sites (amounting to a display cost of Rs 12,79,000) offered as Free display on the back of Primetime’s strong vendor relationships and keen negotiations • In addition, almost all sites in the original plan were extended by atleast a week beyond the 21 days

GM Pens campaign executed in 72 towns – March 2011

•Sites extended in all key towns
•Additional sites in chennai •Additional 937 sq ft Area

Tata Motors

Tata housing Haywards

Cisco

Metro shoes
FILA

Radiocity

TVS One Radio

TTK

STREET DISPLAY UNITS- ASSETS IN DELHI

Yeh Dilli Hain
• 8th largest metropolis in the world. 2nd largest in India (over 16 mn people in New Delhi) • NCR (includes Noida, Greater Noida, Ghaziabad, Gurgaon, and Faridabad) has a population of 22.2 mn • Planned city, numerous arterial roads • The 2011 World Wealth Report ranks economic activity at 37, above cities like Jakarta and Johannesburg

North Delhi East Delhi West Delhi Central Delhi

South Delhi

The Street Display Units

Super premium locations of South and Central Delhi Uncluttered Media at Eye level Exciting opportunities for innovations

Central Delhi

•Business and administrative area as well as tourist areas and markets •64 sites covering key locations like Connaught Place, India Gate, Pandara Road, Janpath, Ashoka Road, Rashtrapati Bhavan etc

India Gate Circle: Opp National Stadium

Tees January Marg

Gurudwara Rakab Ganj Road
Barakhamba Road

Dr. Zakhir Husain Marg

Rajendra Prasad Road

Khan Market Entry Jaisingh Road opp State Bankc Sher Shah Suri Marg

South Delhi

•Most affluent residential area of Delhi •Upmarket shopping areas, commercial districuts •50 sites covering important market areas of Sarojini Nagar, Lajpat Nagar, Africa Avenue, Lodhi colony, Vasant Kunj

Safdarjung Hospital

Satya Marg

INA Market
Africa Avenue Babu market, Sarojini Nagar

Opp TajTaj Mahal, Dhaula Opp Mahal, Lodhi Road Kuan

Delhi Public Library

Sarojini Nagar Market Main market Lodhi Road