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Contents

 Introduction  Brand Equity  CBBE  CBBE of BMW  CBBE of Mercedes  Comparison  Brand Prism  BMW  Mercedes  Comparison  Presented By:  Abhilash Mall
 

abhilashmall2000@gmail.com +91-9711900180

 Gourav Bansal  gourav.bnsl@gmail.com  +91-9958483114  Monark Barot  monarkbarot06@yahoo.com  +91-9560090520  Rahul Parekh  rahulparekhjbp@gmail.com  +91-9540094945  Rituraj Shaktawat  rituraj_shaktawat@hotmail.com  +91-9953120303  Subhasish Barua  subhasish.barua3012@gmail.com  +91-9582288641
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Introduction

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Brand Equity
 The brand equity concept stresses the importance of

the brand in marketing strategies.  Brand equity is defined in terms of the marketing effects uniquely attributable to the brand.  The “extra amount” the consumer is willing to pay for a known name  This is the most valuable asset of the company

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Top 15 Brands

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CBBE

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CBBE

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CBBE of BMW
Loyalty Attachment

Performance Power Unrivalled Luxury

Excitement Aggression

Rough & Tough Status Conscious Solid Design Dynamic Individuals

A Car with Sport & Luxury
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CBBE of Mercedes
Superiority Engagement

Reliability Social Approval Quality Self Respect Elegance

Sharp & Well Build

High End Class people Statement Makers

High end Luxury Cars
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Comparison
Loyalty Attachment Superiority Engagement

Performance Power Unrivalled Luxury

Excitement Aggression

Reliability Quality Elegance

Social Approval Self Respect

Rough & Tough Solid Design

Status Conscious Dynamic Individuals

Sharp & Well Build

High End Class people Statement Makers

A Car with Sport & Luxury
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High end Luxury Cars
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Brand Prism
Constructed Source/Sender E x t e r n a l i s a t i o n Constructed Receiver
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I n t e r n a l i s a t i o n

BMW
Physique NAME, PROPELLER, PREMIUM E x t e r n a l i z a t i o n

Picture of Sender

Personality YOUNG, EXCITING, PASSIONATE, SPORTY I n t e r n a l i z a t i o n

Relationship PLEASURE MACHINE

Culture GERMAN PERFORMANCE

Reflection RICH AND FAMOUS

Self Image DRIVER, CAR LOVER

Picture of Receiver

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Mercedes
E x t e r n a l i z a t i o n Physique NAME, 3 POINTED STAR,PREMIUM, BUILD QUALITY

Picture of Sender

Relationship BATCH OF SUCCESS

Reflection RICH & FAMOUS

I n t e r n Culture a GERMAN ENGINEERING l i z a t i o n Self Image SUCCESSFUL OWNER

Personality PERFECTIONIST, SOPHISTICATED, DEPENDABLE

Picture of Receiver

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Comparison
Picture of Sender Physique NAME, 3 POINTED STAR,PREMIUM, BUILD QUALITY Picture of Sender Personality PERFECTIONIST, SOPHISTICATED, DEPENDABLE Physique NAME, Famous, PREMIUM E x t e r n a l i z a t i o n I n t e r n a Culture l GERMAN PERFORMANC i z E a t i o n Self Image DRIVER, CAR LOVER Personality YOUNG, EXCITING, PASSIONATE, SPORTY E x t e r n a l i z a t i o n I n t e r n Culture a GERMAN l ENGINEERING i z a t i o n Self Image SUCCESSFUL OWNER

Relationship PLEASURE MACHINE

Relationship BATCH OF SUCCESS

Reflection RICH AND FAMOUS

Reflection RICH & FAMOUS

Picture of Receiver Picture of Receiver

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THANK YOU!!!
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