State of the Live Web

Q1 2007
David L. Sifry
Founder and CEO, Technorati Inc.
dave@technorati.com

Weblogs Cumulative: March 2003 - March 2007
78,000,000
76,000,000
74,000,000
72,000,000
70,000,000
68,000,000
66,000,000
64,000,000
62,000,000
60,000,000
58,000,000
56,000,000
54,000,000
52,000,000
50,000,000
48,000,000
46,000,000
44,000,000
42,000,000
40,000,000
38,000,000
Blogs
36,000,000
34,000,000
32,000,000
30,000,000
28,000,000
26,000,000
24,000,000
22,000,000
20,000,000
18,000,000
16,000,000
14,000,000
12,000,000
10,000,000
8,000,000
6,000,000
4,000,000
2,000,000
0

Over 70 Million Weblogs Tracked.
Blogosphere growth remains strong with over
120k blogs being created every day.

Jul-03
Jul-04
Jul-05
Jul-06
Oct-03
Oct-04
Oct-05
Oct-06
Apr-03
Jun-03
Jan-04
Apr-04
Jun-04
Jan-05
Apr-05
Jun-05
Jan-06
Apr-06
Jun-06
Jan-07
Feb-04
Feb-05
Feb-06
Feb-07
Mar-03
Mar-04
Mar-05
Mar-06
Mar-07
Sep-03
Nov-03
Dec-03
Sep-04
Nov-04
Dec-04
Sep-05
Nov-05
Dec-05
Sep-06
Nov-06
Dec-06
Aug-03
Aug-04
Aug-05
Aug-06
May-03
May-04
May-05
May-06
Date

Daily Posting Volume
2,500,000

Israel/Hezbollah
Conflict

1.5 Million Posts/Day
(30 day avg. as of March 6, 2007)
58,000+ posts per hour

W. VA Coal
Mine
Accident

2,000,000

London
Bombings

1,500,000

Hurricane
Katrina

Rep. Cynthia
McKinney
Altercation

US Population
71 Religious Hits 300 Million
Anti-War
Protestors
Photos of
Arrested on
Antonella Barba
Capitol Hill
“Released”
Sen. Biden Calls
Sen. Obama “clean”

Iraqi
Constitutional
Vote

Deepthroat
Revealed

1,000,000

Terri Schiavo Dies
US Election
Day Indian Ocean
Tsunami

500,000

0
Aug-04

Nov-04

Feb-05

May-05

Aug-05

Nov-05

Feb-06

May-06

Aug-06

Nov-06

Feb-07

Active Blogs
16,000,000

15,534,430

15,500,000
15,297,100

March ‘07:
21% of all tracked
blogs are active

15,000,000

14,500,000

14,000,000
13,720,748
13,500,000

May ‘06:
36% of all tracked
blogs are active

13,000,000
Number of blogs updated at least once in preceding 90 days

12,500,000
May-06

Jul-06

Sep-06

Nov-06

Jan-07

Mar-07

Q4 2006
Top 50 Blogs and MSM
nytimes.com
cnn.com
news.yahoo.com
msnbc.msn.com
bbc.co.uk
guardian.co.uk
latimes.com
abcnews.go.com
time.com
asahi.com
boston.com
atnewz.jp
foxnews.com
forbes.com
npr.org
news.com.com
cbsnews.com
nhk.or.jp
Engadget
slashdot.org
money.cnn.com
Boing Boing: A Directory of Wonderful Things
iht.com
businessweek.com
biz.yahoo.com
pbs.org
cbc.ca
itmedia.co.jp
news.com.au
canada.com
chron.com
mercurynews.com
online.wsj.com
Gizmodo, The Gadget Blog
TechCrunch
bloomberg.com
news.independent.co.uk
chicagotribune.com
The Huffington Post
Lifehacker, the Productivity and Software Guide
abc.net.au
nypost.com
Daily Kos: State of the Nation
economist.com
mtv.com
nydailynews.com
TodayLink.ir
PostSecret
miami.com
philly.com

83,740
70,100
68,213
65,634
41,898
28,435
27,442
26,433
24,904
24,736
23,739
23,372
23,211
22,516
22,317
21,921
20,636
20,622
20,291
20,282
20,069
19,438
18,892
18,404
17,928
17,463
16,641
15,471
14,845
14,309
14,275
14,258
14,236
13,913
13,830
13,439
12,877
12,828
12,703
11,959
11,838
11,827
11,093
10,983
10,719
10,698
10,510
10,331
10,290
10,029

Blue = Mainstream Media
Red = Blog

22% of the top 100 most-linked sites are blogs

0

10,000

20,000

30,000

40,000

50,000

60,000

Inbound Blog Sources

70,000

80,000

90,000

100,000

Q4 2006
51-100 Blogs and
MSM

9,994
9,958
9,809
9,682
9,652
9,649
9,555
9,472
9,089
8,967
8,918
8,906
8,863
8,675
8,563
8,395
8,238
8,137
7,920
7,911
7,859
7,804
7,760
7,683
7,477
7,450
7,326
7,278
7,080
6,975
6,873
6,866
6,823
6,817
6,760
6,714
6,573
6,572
6,537
6,518
6,438
6,398
6,366
6,361
6,210
6,135
6,124
6,109
6,028
6,014

newyorker.com
azcentral.com
nikkei.co.jp
Ars Technica
magnaromagna.it
hosted.ap.org
Michelle Malkin
newsday.com
freep.com
yanxi.bokewu.com
japan.cnet.com
Think Progress
csmonitor.com
smh.com.au
gamespot.com
elmundo.es
abclocal.go.com
Crooks and Liars.com
alternet.org
Persian Blog Fans Club
baltimoresun.com
opinionjournal.com
cbs.com
msn.foxsports.com
newscientist.com
TMZ.com
elpais.es
marketwatch.com
lemonde.fr
Official Google Blog
kansascity.com
home.businesswire.com
detnews.com
xujinglei (˜a 㤓EŽñ )
corriere.it
commondreams.org
news.scotsman.com
denverpost.com
Instapundit.com
itpro.nikkeibp.co.jp
Seth Godin's Blog
Giliran
heise.de
jpost.com
nba.com
mediamatters.org
goodpic.com
contracostatimes.com
dailynews.yahoo.co.jp
Blog di Beppe Grillo

0

10,000

Blue = Mainstream Media
Red = Blog

22% of the top 100 most-linked sites are blogs
Compared to 12% 6 months ago

20,000

30,000

40,000

50,000

60,000

Inbound Blog Sources

70,000

80,000

90,000

100,000

Blogging Characteristics by Technorati Authority
1000

935

900
800
700
600

530

500

Avg Age (in Days)

455

Avg Posts per 30 Days

380

400
300

260

228

200
100

Avg Post Count

159
90
18

12

53

25

0
3-9

10-99

100-499

Technorati Authority Groupings

500+

Suggestions for Bloggers
• Post frequently
– Most “magic middle” bloggers (about 3M
people) post about once per day
– Highly Influential Bloggers post twice per
day

• Stay at it
– Most influential bloggers have been at it for
1-2 years

• Don’t be Intimidated
– 88% of the Technorati Top 100 is different
than one year ago - it is fluid

Q4 2006 - Posts by Language

portuguese
2%

german
1%

farsi
1%

Other
5%

french
2%
russian
2%
spanish
3%

japanese
37%

italia
n
chinese
8%

englis
h

Hourly Breakdown, in Local Time
Q4 2006 Hourly Posts in English
2,500,000

Q4 2006 Hourly Posts in Japanese
4,500,000
4,000,000

2,000,000

3,500,000
3,000,000

1,500,000
2,500,000
2,000,000

1,000,000
Number of Posts

Number
of Posts
1,500,000
1,000,000

500,000

500,000

-

-

0

1

2

3

4

5

6

7

8

9 10 11 12 13 14 15 16 17 18 19 20 21 22 23

0

1

2

3

4

5

6

7

Hour of the Day (New York)

8

9

10 11 12 13 14 15 16 17 18 19 20 21 22 23

Hour of the Day (Tokyo)

Q4 2006 Hourly Posts in Chinese

Q4 2006 Hourly Posts in Italian
900,000

350,000

800,000

300,000

700,000
250,000

600,000
200,000

500,000

150,000

400,000

Number of Posts
100,000

Number
of Posts
300,000
200,000

50,000

100,000

-

0

1

2

3

4

5

6

7

8

9

10 11 12 13 14 15 16 17 18 19 20 21 22 23

Hour of the Day (Rome)

0

1

2

3

4

5

6

7

8

9

10 11 12 13 14 15 16 17 18 19 20 21 22 23

Hour of the Day (Beijing)

State of Tags

Overall Tagging Activity
250,000,000

200,000,000

237 Million Tagged Posts
In 2 Years

150,000,000

100,000,000

50,000,000

Jul-05
Jul-06
Oct-05
Oct-06
Jan-05
Jan-06
Jan-07
Jun-05
Jun-06
Apr-05
Apr-06
Feb-05
Feb-06
Feb-07
Mar-05
Dec-05
Mar-06
Dec-06
Sep-05
Sep-06
Nov-05
Nov-06
Aug-05
Aug-06
May-05
May-06

Monthly Count of Tagged Posts Indexed
January 2005 - February 2007
16,000,000
14,000,000
12,000,000
10,000,000

About 14 Million
posts per month
with tags

8,000,000
6,000,000
4,000,000
Number of Posts Indexed
2,000,000
-

Jan-05 Mar-05May-05 Jul-05 Sep-05Nov-05 Jan-06 Mar-06May-06 Jul-06 Sep-06Nov-06 Jan-07
Month

Monthly Percent of Posts Indexed using
Tags

40%
35%
30%
25%
20%
15%
Percent of Total Posts
10%

Over 37% of all posts use
Author-created tags

5%
0%
Jul-05
Jul-06
Month
Jan-05
Oct-05
Jan-06
Oct-06
Jan-07
Apr-05
Jun-05
Apr-06
Jun-06
Feb-05
Feb-06
Feb-07
Mar-05
Mar-06
Dec-05
Dec-06
Sep-05
Sep-06
Nov-05
Nov-06
Aug-05
Aug-06
May-05
May-06
Month

Monthly Percent of Unique Blogs
with Tagged Posts Indexed
January 2005 - February 2007
35%

30%

25%

20%

15%

10%
Percent of Blogs with Posts

Over 29% of blogs posting
last month used tags

5%

0%

Jul-05
Jul-06
Month
Oct-05
Oct-06
Jan-05
Jan-06
Jan-07
Apr-05
Jun-05
Apr-06
Jun-06
Feb-05
Feb-06
Feb-07
Mar-05
Mar-06
Dec-05
Dec-06
Sep-05
Sep-06
Nov-05
Nov-06
Aug-05
Aug-06
May-05
May-06
Month

Conclusions
• Blog Growth Continues, but more slowly
– 70 Million blogs tracked, 120,000 new/day

• Tag usage is exploding
– The lingua franca of the live web
– Over 230 Million Tagged Objects in 2 years

• The Live Web is Worldwide
– Continued growth in non-english languages
– Wide adoption among the mainstream

Thank You!
David L. Sifry
David@technorati.com