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NETAJI SUBHAS INSTITUTE OF BUSINESS MANAGEMENT

SYNOPSIS

OF
Project On

IKSL
Submitted By Atish Kr. Roy Guided By: Mr. Deepak Choudhary Master Degree of Business Administration MBA(2010-2012)

INTRODUCTION

The mission of IFFCO Kisan Sanchar Limited (IKSL) is to(a) Empower farmers and people living in rural India with pertinent and high quality information and services, through highly affordable communication network and rural friendly technologies in a sustainable manner. (b) Towards this, to forge partnerships and alliances to work concertedly to develop content and services which will improve decision making in all spheres of life by people living in Indian villages.

Telecommunications is a fastest growing arena to transform Indian rural landscape. In the recent years, it has demonstrated its potential to play a vital role in contributing to the empowerment of people living in Indian villages. Indian Farmers Fertiliser Cooperative Limited (IFFCO), together with telecom giant Bharti Airtel and Star Mobitel, has promoted IFFCO KISAN SANCHAR LTD (IKSL) as a joint venture. Airtel has extended its network backbone to IKSL and also provide a sustainable income generating business opportunity to Cooperative Societies. In this model, the telecom products of Airtel are made available to farmers and people living in villages through cooperative societies. The same SIM Card which is used for communication, is turned into a powerhouse of knowledge for empowering people living in villages through relevant & pertinent information which is being provided by IKSL through Value Added Service (VAS).

Performance For the Fininacial Year Apr 09 - Mar 2010 Marketing Performance:

ITEM

Actual
4,011,642 35589 188.73

Value Added Services of IKSL:

Gross Activation Society Enrolment Primary RC

Particulars
No. of States Covered No. of Zones in States Content Managers Experts on Panel Total messages broadcast Questions on Helpline Feedback Phone In Expert Programs(+) Quizzes (+)

Apr 09Since Mar 10 Inception


18 51 17 57 59,868 57,082 2,933 142 330 18 51 17 57 110,571 93,318 5,431 142 330

(+) Commenced in Apr 2009

Board Members Managing Director

Mr. Rakesh Kapur Chief Executive Officer

Mr. S.Srinivasan Name Designation Mr. Rakesh Kapur Managing Director Mr. S.Srinivasan Chief Executive Officer Mr. Manish Trehan Chief Operating Officer Mr. Umesh Wahi J.GM Finance Dr. G.C. Shrotriya Advisor (Content) Mr. Ashok Bala National Sales and Marketing Head

PRODUCT OF IKSL

Iffco Kisan Sim Card IKSl's Special Services for People Voice Messages Helpline Call Back Facility Other Pragrammes Promotion of communities and Farmers Clubs

THROUGH THROUGH THROUGH THROUGH

INTERNET MAGZINES NEWSPAPER BOYS GROUP DISCCUSION