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Type Industry Predecessor Founded Founder(s) Headquarters Area served Key people

Division of Daimler AG Manufacturing Benz & Cie. Daimler Motoren Gesellschaft 1886 (1886)

Karl Benz Gottlieb Daimler


Stuttgart, Germany Worldwide Dieter Zetsche , Chairman

Products

Automobiles Trucks Buses Internal combustion engines


Daimler AG www.mercedes-benz.com

Parent Website

Karl Benz

Gottlieb Daimler

History
Benz and Daimler Companies merged and established Mercedes Benz. One of the first cars introduced in the 1900s as a sport car was the Mercedes. The reputation of the company was globally increased with Silver Arrow racing car in 1934 put emphasis on providing the most advanced safety technology.

Subsidiaries and Alliances


Mercedes-Benz AMG Mercedes-Benz McLaren Studebaker-Packard

Production
Factories
Besides its native Germany, Mercedes-Benz vehicles are also manufactured or assembled in:

Argentina Austria (G-Class) Bosnia and Herzegovina Brazil Canada Egypt via Egyptian German Automotive Company Hungary (construction of a new plant in the country announced on 18 June 2008, for the next generation A- and B-Class) India

Indonesia Iran Malaysia Mexico Nigeria Philippines Russia (E-Class) Spain South Africa South Korea Thailand Turkey United Kingdom United States Vietnam

Models
Cars

Trucks

Buses

Vans

Car nomenclature
"C" indicates a coupe or cabriolet body style. "D" means the vehicle is equipped with a diesel engine. "E" (for "Einspritzen") means the vehicle's engine is equipped with petrol fuel injection. "G" denotes the Gelandewagen off-road vehicle. "K" was used in the 1930s, indicating a supercharger (kompressor") equipped engine. "L" means "Leicht" (lightweight) for sporting models, and "Lang" (long-wheelbase) for sedan models. "R" stands for "Rennen" (racing), used for racing cars (for example, the 300SLR). "S" means "Sport" for high-performance models or "Special" for flagship models. "T" stands for "Touring" and indicates an estate (or station wagon) body style.

Significant models produced


1928: SSK racing car 1930: 770 "Grover Mercedes" state and ceremonial car 1934: 500 K 1936: 260 D World's first diesel production car 1936: 170 1938: W195 Speed Record-breaker 1951: Mercedes-Benz 300, known as "Adenauer Mercedes" 1953: "Ponton" models 1954: 300SL "Gullwing" 1959: "Fintail" models 1960: 220SE Cabriolet 1963: 600 "Grand Mercedes" 1963: 230SL "Pagoda" 1965: Mercedes-Benz S-Class 1966: 300SEL 6.3 1968: W114 "new generation" compact cars 1969: C111 experimental vehicle

1972: Mercedes-Benz W107 350SL 1974: 450SEL 6.9 1974: 240D 1975: Mercedes-Benz W123 Wagon - Mercedes' first station wagon 1976: 300D 1978: 300SD - Mercedes' first turbo diesel 1979: 500SEL and G-Class 1983: 190E 2.316 1991: 600SEL 1993: First 'E-Class' 1995: First 'Joint Mercedes-Benz & AMG' (C43 AMG) 1995: Mercedes-Benz SL73 AMG, 7.3 V12 (biggest engine ever put in a Mercedes-Benz) 1996: Mercedes-Benz Renntech E7.4RS 1997: Mercedes-Benz SLK 1997: Mercedes-Benz M-Class 2004: Mercedes-Benz SLR McLaren 2004: Mercedes-Benz CLS 2007: E320, GL320 Bluetec, ML320 Bluetec, R320 Bluetec 2010: Mercedes-Benz SLS AMG

Motorsport

Formula 1
Mercedes-Benz took part in the world championship in 1954 and 1955 the company left the sport after just two seasons returned as an engine supplier in the 1990s and partowned Team McLaren for some years

collaboration with McLarenExtended.

sold back its 40% stake in McLaren to the McLaren Group Bought 70% of the Brawn GP team

Brawn GP renamed Mercedes GP for 2010 season

Noted employees
Bela Barenyicar safety pioneer (rigid passenger safety shell), joined
Daimler-Benz in 1937

Wilhelm Maybachautomotive pioneer, first met Gottlieb Daimler in


1865

Ferdinand Porschefounder of Porsche, joined Mercedes in 1923 and


developed the Kompressor

Bruno Saccojoined Daimler-Benz as a designer in 1958. Head of Design in


1975, retired in 1999

Rudolf Uhlenhautjoined Daimler-Benz in 1931, his designs included the


Silver Arrows, the 300 SL and 300SLR

Adolf EichmannFormer Nazi criminal. Worked in Argentina's factory


after WWII

Sales
Mercedes-Benz continues upswing in August with sales increase of 7.9 percent
delivered a total of 87,384 vehicles (August 2010: 81,010) to customers worldwide. In Germany Sales increased by a total of 23.2 percent to 19,412 units (August 2010: 15,754). managed to sell 4,890 units of its cars in India as compared to 3,495 units sold in the same period last year. boosted sales in China (incl. Hong Kong) by 35.8 percent
Deliveries rose to the record level of 120,234 units (JanuaryAugust 2010: 88,509).

Rankings
Rankings where listed Year Position 100 Best Companies to Work For By Fortune 2011 15 Best Car Brand Perception survey By Consumer Reports 2011
6

Best Global Brands By Interbrand 2011 12


ADAC- AutomarxX Brand Ranking
By ADAC 2011 1

Automotive Performance, Execution and Layout study By J.D. Power and Associates 2011 6

Innovations
Daimler invented the honeycomb radiator of the type still used on all water-cooled vehicles today

The first passenger road car to have brakes on all four wheels (1924)
The "safety cage" or "safety cell" construction with front and rear crumple zones was first developed by Mercedes-Benz in 1951. Mercedes-Benz was the first to introduce pre- tensioners to seat belts on the 1981 S-Class.

In September 2003, Mercedes-Benz introduced the world's first seven-speed automatic transmission called '7G-Tronic'

Robot Cars

In the 1980s, Mercedes built the world's first robot car, together with the team of Professor Ernst Dickmanns at Bundeswehr.

Thank You