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Why marketing for non-profit organization is required?
Creating an Awareness To communicate with the People Attract more People, Fund and to Sustain To enhance the Reputation To get more local Support
Essential elements of successful marketing:
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Identify the target audiences Maintain consistent communication Create a visual identity Use messages repetition and variation Employ multiple communications tactics Select and use appropriate media Develop a strong, well-known identity over time
Best Practices under current scenario
Tactics can be utilize to market more effectively: Web site E-mail Alliances Events Print materials Public relations Networking
Many non-profit organizations believe their programs will sell themselves based on their inherent worth. They operate with the assumption that support and recognition will automatically come to a good cause. Unfortunately, this is a false premise. Even the best of programs will fade into obscurity unless non-profit management intentionally makes other groups, associations, businesses, and individuals aware of their mission and continuously maintains that level of awareness. Communication builds understanding and advocates change. Non-profits should define their intended audiences, target their messages to these groups, and outline strategic plans that will best use limited resources to meet organizational goals and objectives.