Effectiveness of SOCIAL MEDIA MARKETING

WHAT IS SOCIAL MEDIA

Social + Media. Social Instrument of Communication. Two way Communication often. Social media before, Social media sites.

Mode of social media Before tech era.

Modes are
Societies Clubs Communities Reasons for not being so popular?

Why Social media became so important ??

INTERNET MARKET
Internet users in India has reached 121 million mark
More than 2 billion internet users across the globe

United States itself shares 23% of the world internet users.

Sources : http://www.internetworldstats.com/stats2.htm

Top Social networking sites data

Website
Company must Design Website. It must be attractive and Interesting 7 key design Elements
I. II. III. IV. Context Content Community Customization

v. Communication vi. Connection vii. Commerce

MICROSITES
limited area on the web managed & paid for by an external advertiser company. Individual web pages or cluster of pages. Relevant for companies selling low-interest products. Example present a new hybrid vehicle and support the sales presentation with a microsite specific to explaining hybrid technology. Company can create a microsite on used-car sites that offers advice for buyers of used cars.

Online Communities
Companies sponsor online communities whose member communicate through Posting, Instant messaging & Chat discussion. Create special interest to companys Product & Brand. Success of online communities is to create Individual & Group activities.

MOBILE MARKETING
Use of the mobile medium as a means of marketing communication. Mobile marketing is commonly known as wireless marketing. Modern technique for marketing. MMS mobile marketing can contain a timed slideshow of images, text, audio and video.

Example of Search Ads

Display Ads
These are small, rectangular boxes that typically contains text, logos, photographs or other images, location maps, and similar items

FURTHER CLASSIFIACTION

*BUZZ MARKETING *VIRAL MARKETING

BUZZ MARETING
Buzz marketing generates excitement , creates publicity and conveys new relevant brand related information through unexpected and any outrageous means.

Some examples for buzz marketing

A classic example of HOTMAIL 1996(founded) Impact: Accumulated 12 million users by 1998 Get your free email at Hotmail

Campaign of movie: Blair witch project(1999)

Buzzed about: 3 filmmaker went to shoot a documentary ,they never come back and 1 year later their camera was found. Impact: Gross sales $250 million.

United colors of Benetton (controversial postures)

Adds were created that contain striking and provocative images unrelated to any actual product being sold by the company. Impact: 800 complaints to British advertising standard authority, Also was registered in Guinness book as Most controversial add campaign

Two edge sword

Pepsi Refresh Project was an online social media initiative in which Pepsi gave out 20 million dollars was a failure as sales drop. Loss of over 350 million.

Continued

Residential evil: outbreak game campaign failure. Outbreak: I'm infecting you with t-virus, my code is ******. Forward this to 60022 to get your own code and chance to win prizes. More at t-virus.co.uk Advani political campaign failure, excessive emphasizing on advertising than on communication of message. Impact: BJP lost