HISTORY

PRESENTED BYRAMYA KANNA. P 1 MBA – D 1220358 GUIDE – MR. PHANIRAJ ARVIND MILLS MENTOR – 7/4/12

HERITAGE
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HISTORY q 1930 – Great depression (esp. textile) q Swadeshi movement

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FOUNDING FATHERS q Kasturbhai q Narottambhai q Chimanbhai JOURNEY q 1931- Inception q 1934-Establishment q 1980- Reno Vision q 1987- Denim q 1991- Largest manufacturer of denim world q 1997- Mills in Santej q 2005- One stop shop q 2007- Mega Mart q 2010- Arvind store

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OBJECTIVES
VISION - "Achieve global dominance in select businesses built around our core competencies, through continuous product and technical innovation, customer orientation and a focus on cost effectiveness.” MISSION – “The underlying theme running across the broad spectrum of all business activities at Arvind is that of enhancing lifestyles of people, across all diversities and demographics.”

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PROFILE OF THE PRODUCT (s) / SERVICES

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ARVIND BRANDS

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ORGANISATION DESIGN AND STRUCTURE

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OTHER DIVISIONAL HEADS

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VARIOUS DEPARTMENTS and THEIR FUNCTIONS
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SPINNING – Blowing, Carding , Drawing, Roter spinning WEAVING – According to pattern DYEING – Indigo , IBST, SBIT , Sulphur FINISHING – Glaze , Padding , Curing Montfort , Foam QUALITY ASSURANCE – Cotton , Physical , Chemical , Calibration,Colour quest, Clearance DESIGNING – Customer based , Design based ,

KEY RESULT AREAS

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FINANCIAL HIGHLIGHTS

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SWOT ANALYSIS
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STRENGTHS

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Strong portfolio – domestic & international Latest manufacturing tools Wide geographic presence Complete integration & operational efficiency Access to export market Increasing number of original brands Skilled & comparatively cheap labour

brands
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WEAKNESS

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Lack of fresh ideas Presence in only big cities Insufficient measures to create product differentiation Wrong assumptions & forecasts High set up cost of new plant Inability to retain skilled personnel Old production facilities in some departments Huge unorganized & decentralized sector
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OPPORTUNITIES

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Changing retail scenario Ability & willingness in India Gradual shift in market towards branded readymade

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garments
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Cheap labour Product diversification Greater penetration with industry majors like Levis &
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THREATS

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Competing brands Excise duty Substitute imports from China , Thailand &

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Bangladesh
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Fluctuations in the prices of raw materials Inability of the organization to forecast market

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