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Presented by :- FAIZAN MUSHTAQ MBA 4TH SEM ROLL NO 43

Non-commercial announcement designed to benefit an audience rather than a company.


Generally placed for free or at reduced rates. Provides information that could have a significant impact on peoples lives. Not profit focused.

Educate, inform and motivate target audience to action.

Effective means to create social awareness.


Bring about a change / shift in the mindsets of people. Spread social consciousness among the masses.

Government Agencies.
Non-profit Organizations. Private advertising companies.

Mass media companies.

Non-profit groups and government agencies commonly team up with private mass media, promotion and advertising firms. To produce spots for radio, television and print media. Most commonly, the non-profit agency creates the message and an advertising firm develops the campaign, polishes it to meet industry standards and plans its distribution, all free of charge.

Television and radio stations usually broadcast these ads at no charge, and magazines and newspapers customarily publish them for free as well. OR In most cases, the nonprofit organization provides the programming that is to be advertised, while the participating advertising agency and media companies provide creative services, media planning, and dissemination services on a pro bono (done for public good/ unpaid) basis

Effective PSAs

When it comes to effective Public Service Advertising, it is essential to keep the target audience in mind while creating the social message. A thorough understanding of the target group further improves the impact of the message being delivered. Public Service Advertisements should carry a short message which is to the point. Such messages can be dramatic and should ideally stand out from the clutter of all other advertisements.

Polio Eradication

Polio Eradication Blood Donation

Polio Eradication Blood Donation AIDS Awareness

Polio Eradication Blood Donation AIDS Awareness Population

Polio Eradication Blood Donation AIDS Awareness Population Save Electricity, Save the Planet for Our Children

Polio Eradication Blood Donation AIDS Awareness Population Save Electricity, Save the Planet for Our Children Make public places safer for girls & women

Polio Eradication Blood Donation AIDS Awareness Population Save Electricity, Save the Planet for Our Children Make public places safer for girls & women Anti Smoking Campaign

Polio Eradication Blood Donation AIDS Awareness Population Save Electricity, Save the Planet for Our Children Make public places safer for girls & women Anti Smoking Campaign Female Foeticide

Polio Eradication Blood Donation AIDS Awareness Population Save Electricity, Save the Planet for Our Children Make public places safer for girls & women Anti Smoking Campaign Female Foeticide Importance of Going to School

Polio Eradication Blood Donation AIDS Awareness Population Save Electricity, Save the Planet for Our Children Make public places safer for girls & women Anti Smoking Campaign Female Foeticide Importance of Going to School Eve Teasing

Polio Eradication Blood Donation AIDS Awareness Population Save Electricity, Save the Planet for Our Children Make public places safer for girls & women Anti Smoking Campaign Female Foeticide Importance of Going to School Eve Teasing Right to vote

Polio Eradication Blood Donation AIDS Awareness Population Save Electricity, Save the Planet for Our Children Make public places safer for girls & women Anti Smoking Campaign Female Foeticide Importance of Going to School Eve Teasing Right to vote National Integration

Polio Eradication Blood Donation AIDS Awareness Population Save Electricity, Save the Planet for Our Children Make public places safer for girls & women Anti Smoking Campaign Female Foeticide Importance of Going to School Eve Teasing Right to vote National Integration Child Labor

Polio Eradication Blood Donation AIDS Awareness Population Save Electricity, Save the Planet for Our Children Make public places safer for girls & women Anti Smoking Campaign Female Foeticide Importance of Going to School Eve Teasing Right to vote National Integration Child Labor Social Awareness

Thank you!

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